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• What remote environment trends have driven the industry to its current state? Are these factors changing? What will be their affect on future growth in the industry? Remember that a short text may only make reference to some of the factors in the remote environment.
• What forces within the industry determine its current profitability? Are these forces changing?
What will be their impact on the future profitability of the industry? Again, remember that a short text may only make reference to some of the forces in the external industry environment.
• Does the text make any reference to different customer market segments in the industry, and can you make an assessment of what drives customer demand in them?
• Given your remote and industry environment analyses, and your customer and market analysis, can you assess the basis of competition in the industry? What key factors are critical for the organisation to do well, in order to be successful? Do organisations in the industry compete in any strategic groups? Analyse competitors, if they are mentioned in the text, to gain a clear and specific profile of each major competitor in the industry.
On the other hand, the facts in the text may make limited reference to the external environment and focus instead on the internal capabilities of the company. These are the factors within the organisation that may affect its strategic choice and implementation (refer to Module 3).
• Who are the key stakeholders of the organisation, and what are their expectations from the organisation?
• What is the current business strategy of the organisation? Based on the facts given, can you assess how the organisation has performed to date in meeting its objectives?
• Identify the capabilities of the organisation in the context of the competitive environment, and analyse them to determine whether these capabilities are

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