...annual revenue and 12 million customer connections including 6.7 million wireless subscribers, 3.8 million wire line network access lines and 1.2 million Internet subscribers and 228,000 TELUS TV customers. According to the SWOT analysis of TELUS, TELUS started to diversify product and service. Therefore, customers who use mobile phone and home phone are primary target market. TV and Internet clients are secondary target market. Journal Article Summaries Telus's new generation An interview with Karen Redford, president of Telus Partner Solutions, is presented. She says that the company is on net more than 75% of Canada and 95% if wireless is included, with its partners. She mentions that the people behind Telus, including her, established themselves as the Internet protocol (IP) leader. She adds that Telus is not competing against big carriers in Canada and that it focuses only on providing business. Alan Burkitt-Gray. (2007, November). Telus's new generation: Karen Radford of Telus Partner Solutions. Global Telecoms Business,1. Retrieved October 11, 2010, from ABI/INFORM Complete. (Document ID: 1409567411). Telus goes to the washroom. The article reports that Telus Corp. is taking toilet humour to a new level in a campaign that promotes high-speed Internet service in British Columbia and Alberta. The telco is placing multimedia ads, done by DDB Vancouver, in bar and restaurant washrooms, featuring sights and sounds of flowing water, along with the tag line "go faster...
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...EMOTIVE LANGUAGE Emotive language is all around us: * In adverts * In news headlines * In reports, speeches and interviews * In everyday interactions between people Emotive language is any language that aims to manipulate, influence or create feelings in us so that we adopt the viewpoint of the writer or speaker. Before we look at emotive language, we need to take a step back. Denotation / Connotation: Words can have two different types of meanings: * The denotative meaning = the factual, objective meaning of the word * The connotative meaning = the idea that words give, as opposed to its strict meaning Think about a rose: * Denotative meaning of rose = a flower * Connotative meaning of rose = love / passion When we talk about emotive language, we’re referring to the connotative meaning of words, i.e. the deeper meanings that these words convey and the emotions that they stir up. Now, the problem comes in where words have different emotive associations to different people. This can have unfortunate results! The following verse by John Donovan illustrates this perfectly: Call a woman a kitten, but never a cat; You can call her a mouse, cannot call her a rat; Call a woman a chicken, but never a hen Or you surely will not be her caller again. You can say she's a vision, can't say she's a sight; And no woman...
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...International Journal of Market Research Vol. 54 Issue 4 Children’s attitudinal reactions to TV advertisements The African experience Ayantunji Gbadamosi Robert E. Hinson University of Ghana University of East London Eddy K. Tukamushaba Irene Ingunjiri Strathmore University Hong Kong Polytechnic University This paper is aimed at exploring African children’s attitudinal reactions to television advertisements . A total of 65 children from four African countries – Ghana, Nigeria, Kenya and Uganda – participated in 12 focus group discussions on the subject matter . Findings suggest that they like television advertising in relation to its entertainment features – especially when the messages feature children characters, cartoons, music, celebrities and humour – and those promoting foods . They also derive excitement from advertising messages that are presented in Pidgin language and/or humorously integrated with local languages . However, they have an aversion to messages that terrify them and those they consider boring . This paper supplements the existing literature on the attitudes of children to advertising, but from Africa as a different contextual platform . It also suggests directions for the effective use of marketing communications strategies in relation to television advertising for marketers and other bodies with special roles in communicating with children such as government agencies and NGOs . Introduction Advertising to children as a topic has attracted...
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...are being rude, when in fact we're just intimidated and shunned by people who have mouths bigger than their minds. We live in a world that favours extroverts so much, IT PISSES ME OFF!!! Social awkwardness. Social awkwardness has ruined my life too many times, and I blame modern life for allowing it to exist. I hate the fact that you can't go out and have a meal or a drink in public by yourself without receiving pitying looks. People who can't tell the difference between being alone and feeling lonely. Mainstream comedy. British sitcoms these days are tedious and appalling. Televised comedy is not even remotely funny anymore and 90% of people you meet have unimaginative, seriously retarded, sacre and sweet senses of humour as a result. People who buy Sky TV. I understand that people want to watch sports and whatnot, but there's no justification for paying £40 a month to access 1000 channels of absolute crap. The fact that adverts on TV now go on for just as long as the segment of the program you're watching. Those feelings of complete...
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...South Park The Beginning The first time the four main characters of South Park, four boys named Stan, Kyle, Kenny and Cartman, appeared in a video clip, was when Trey Parker and Matt Stone made “The Spirit of Christmas: Jesus vs. Frosty” (1992). In this short video clip, the boys already looked a lot like the characters they would create to make South Park, the one difference being that Cartman was called Kenny at that time and Kenny had no name. When Brian Graden, Fox network executive, saw this clip, he commissioned Parker and Stone to make a second one as an animated Christmas Card. This time it was called “The Spirit of Christmas: Jesus vs. Santa Claus” (1995) in which Jesus and Santa Claus fight over the meaning of Christmas. This animated short was widespread throughout Hollywood and the internet and became such a success that the duo was offered the possibility of developing it into a series. Given that Fox did not want to distribute it because of the presence of Mr. Hankey, a talking piece of feces, Comedy Central picked up the offer. The very first episode called “Cartman gets an anal probe” was aired on August 13, 1997. Ownership and Market Today, the show is still aired on Comedy Central. This channel however, has gone through a number of ownerships since South Park’s first episode made it to the screen. When the channel was first created, it was owned by Time Warner, the same company that owns HBO, a well known premium cable television network, and called The Comedy...
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...Agatha Christie Dame Agatha Christie DBE (15 September 1890 – 12 January 1976) was a British crime writer of novels, short stories, and plays. She also wrote romances under the name Mary Westmacott, but she is best remembered for her 66 detective novels and 14 short story collections (especially those featuring Hercule Poirot or Miss Jane Marple), and her successful West End plays. According to the Guinness Book of World Records, Christie is the best-selling novelist of all time. Her novels have sold roughly four billion copies, and her estate claims that her works rank third, after those of William Shakespeare and the Bible, as the most widely published books.[1] According to Index Translationum, Christie is the most translated individual author, with only the collective corporate works of Walt Disney Productions surpassing her.[2] Her books have been translated into at least 103 languages.[3] Agatha Christie published two autobiographies: a posthumous one covering childhood to old age; and another chronicling several seasons of archaeological excavation in Syria and Iraq with her second husband, archaeologist Max Mallowan. The latter was published in 1946 with the title, Come, Tell Me How You Live. Christie's stage play The Mousetrap holds the record for the longest initial run: it opened at the Ambassadors Theatre in London on 25 November 1952 and as of 2011 is still running after more than 24,000 performances. In 1955, Christie was the first recipient of the Mystery...
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...Teaching Listening ‘Nature gave us one tongue and two ears, So we could hear twice as much as we speak.' (Epictetus, Greek philosopher) Listening is the language modality that is used most frequently. It has been estimated that adults spend almost half their communication time listening, and students may receive as much as 90% of their in-school information through listening to instructors and to one another. Not all listening is the same; casual greetings, for example, require a different sort of listening capability than do academic lectures. Language learning requires intentional listening that employs strategies for identifying sounds and making meaning from them. Listening involves a sender (a person, radio and television), a message, and a receiver (the listener). In addition, listeners must deal with the sender's choice of vocabulary, structure, and speed of delivery. The complexity of the listening process is magnified in second language contexts, where the receiver also has incomplete control of the language. Teaching listening skills is one of the most difficult tasks for any ESL teacher. This is because successful listening skills are acquired over time and with lots of practice. It's frustrating for students because there are no rules as in grammar teaching. Speaking and writing also have very specific exercises that can lead to improved skills. This is not to say that there are not ways of improving listening skills; however...
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...Preface Every language allows different kinds of variations: geographical or territorial, perhaps the most obvious, stylistic, the difference between the written and the spoken form of the standard national language and others. It is the national language of England proper, the USA, Australia, New Zealand and some provinces of Canada. It is the official language of Wales, Scotland, in Gibraltar and on the island of Malta. Modern linguistics distinguishes territorial variants of a national language and local dialects. Variants of a language are regional varieties of a standard literary language characterized by some minor peculiarities in the sound system, vocabulary and grammar and by their own literary norms. Standard English – the official language of Great Britain taught at schools and universities, used by the press, the radio and the television and spoken by educated people may be defined as that form of English which is current and literary, substantially uniform and recognized as acceptable wherever English is spoken or understood. Its vocabulary is contrasted to dialect words or dialectisms belonging to various local dialects. Local dialects are varieties of the English language peculiar to some districts and having no normalized literary form. Regional varieties possessing a literary form are called variants. Dialects are said to undergo rapid changes under the pressure of Standard English taught at schools and the speech habits cultivated by radio, television...
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...to my shopping list" "Alexa, what's there on my shopping list?" “Alexa, add deodorant to my basket” Searching: Alexa can be the search partner for you. All you need to give her command to act upon it. • Surf Wikipedia for a certain subject: "Alexa, search[subject] on Wikipedia." • You can ask for quotes to put on your Instagram’s post: "Alexa, give me a quote related to motivation." • You can search for artists and their information: "Alexa, Whosang the song[title]?" “Alexa, which other song the [artist] sang from the album” • You can ask about the actor information from Alexa: "Alexa, who is [character name] featured in [movie or TV show]?" Chapter 6 Funny things to ask Alexa: Recently, bloggers have uncovered a list of funny questions to ask from Alexa. You need to check these question out and you will appreciate the witty humour of Alexa. Here are some of the gems that we have uncovered: • “Alexa, tell me a joke.” • "Alexa, my name is Inigo Montoya." • "Alexa, I want the truth." • “Alexa, what is your cunning plan.” • "Alexa. Tea. Earl Grey. Hot." • "Alexa, party time!" • "Alexa, show me the money." • "Alexa, party on, Wayne." • "Alexa, surely you can't be serious." • "Alexa, are you SkyNet?" • "Alexa, what's the first (or second) rule of Fight Club?" • "Alexa, open the pod bay doors." Chapter 7 Limitations: So all along the article we have mentioned all the things that Alexa and echo can do. We have mentioned the integration, home automations and the skills that...
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...Cross-Cultural Communication Theory and Practice Barry Tomalin; Brian J. Hurn ISBN: 9780230391147 DOI: 10.1057/9780230391147 Palgrave Macmillan Please respect intellectual property rights This material is copyright and its use is restricted by our standard site license terms and conditions (see palgraveconnect.com/pc/connect/info/terms_conditions.html). If you plan to copy, distribute or share in any format, including, for the avoidance of doubt, posting on websites, you need the express prior permission of Palgrave Macmillan. To request permission please contact rights@palgrave.com. Cross-Cultural Communication 10.1057/9780230391147 - Cross-Cultural Communication, Brian J. Hurn and Barry Tomalin Copyright material from www.palgraveconnect.com - licensed to Griffith University - PalgraveConnect - 2014-04-12 This page intentionally left blank 10.1057/9780230391147 - Cross-Cultural Communication, Brian J. Hurn and Barry Tomalin Copyright material from www.palgraveconnect.com - licensed to Griffith University - PalgraveConnect - 2014-04-12 Cross-Cultural Communication Theory and Practice Brian J. Hurn and Barry Tomalin Copyright material from www.palgraveconnect.com - licensed to Griffith University - PalgraveConnect - 2014-04-12 10.1057/9780230391147 - Cross-Cultural Communication, Brian J. Hurn and Barry Tomalin © Brian J. Hurn and Barry Tomalin 2013 Foreword © Jack Spence 2013 All rights reserved. No reproduction, copy or transmission of this...
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...2002 18 Media uses Advantages and Disadvantages 19 Brad: Advertising Costings Bibliography & References 2 20 Toyota Prius •••• •••• •••• Executive Summary Full service agency “Oakly & Oakley” has been asked to prepare a three-year communications plan for the Toyota Prius, which is to be launched in the UK. Market analysis identified the target market, which consists of two groups: private and corporate buyers. Next to the demographic profile, three different psychographic profiles amongst the private buyer and their media usage have been identified. Consequently a communications strategy that makes use of these media has been created. The strategy will use PR, Advertising, direct mail and Personal Selling. TV, Print, Outdoor and the Internet will be the main media. The Creative strategy is designed to emphasize the unique selling points of the Prius and weaken the target markets objections. The budget has been allocated, however it is...
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...Standardized marketing strategies in retailing? IKEA’s marketing strategies in China, Sweden and the UK Steve Burt University of Stirling Department of Marketing, Institute for Retail Studies STIRLING FK9 4LA, Scotland, the UK. Ulf Johansson* *Contact author Department of Business Administration Lund University P. O. Box 7080 SE-220 07 Lund, Sweden e-mail:ulf.johansson@fek.lu.se Åsa Thelander Department of Communication Studies Lund Universitety, Campus Helsingborg, P O Box 882 SE-251 08 Helsingborg, Sweden Paper accepted for presentation at the 1st Nordic Retail and Wholesale Conference in Stockholm (Norrtälje), 6-7/11, 2008 Abstract IKEA is rumored to be a very standardized retailer, i.e., a certain set of marketing strategies is used that are the same around the world. This indeed sets IKEA, operating on markets in Europe, US as well as Asia and Australia, apart among international retailers. Often the theoretical conclusions in international marketing literature, as well as empirical evidence, argue convincingly for the more adaptation (to different markets) in different national markets. But is IKEA so standardized in marketing strategies? So far there are quite few, and very dated, empirical studies of IKEA marketing strategies (yet many refer to IKEA as having a standardized marketing strategy). Here marketing activites are conceptualized to concern: Merchandise - putting together an assortment of products (e.g., national and retailer brands, pricing and pricing...
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...Journal of Retailing and Consumer Services 18 (2011) 183–193 Contents lists available at ScienceDirect Journal of Retailing and Consumer Services journal homepage: www.elsevier.com/locate/jretconser Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China ˚ Steve Burt a, Ulf Johansson b,n, Asa Thelander c a University of Stirling, Institute for Retail Studies, Stirling Management School, Stirling FK9 4LA, Scotland, UK Department of Business Administration, Lund University, P.O. Box 7080, SE-220 07 Lund, Sweden c Department of Communication Studies, Lund University, Campus Helsingborg, PO Box 882, SE-251 08 Helsingborg, Sweden b a r t i c l e in fo Available online 29 September 2010 Keywords: IKEA Retail internationalisation Retail marketing mix Standardisation Sweden the UK China abstract IKEA is often cited as an example of a ‘global’ retailer which pursues a similar ‘standardized’ approach in every market. This paper systematically assesses the degree of standardisation (and adaptation) of four commonly identified retail marketing mix activities – merchandise, location and store format, the selling and service environment, and market communication – within three countries. These countries – Sweden, the UK and China – represent different cultural settings and are markets in which IKEA has been operating for different lengths of time. The data upon which the comparison is based was generated from personal interviews...
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...DIGITAL MARKETING: DANIEL J. WOOD Digital and non-digital native strategies analysis The Guardian Words count : 2504 Patrick Kibale “The Guardian has realised that digital isn’t just an extension of their print offering. They understand that digital journalism is different from its print counterpart. They realise that they’re old processes will need to adapt for the digital age.” Paul Boag. Consultant and expert in digital transformation Patrick Kibale [ID: 1451823] Digital Marketing BA (Hons) in Management Contents About The Guardian ................................................................................................................... 2 Newspaper circulation goes down .............................................................................................. 3 Digital policy .............................................................................................................................. 4 Website ................................................................................................................................... 4 Blogs ....................................................................................................................................... 5 Podcasts .................................................................................................................................. 5 Apps ...................................................................................................................................
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...Market research reports Further support and help 3 6 6 6 6 8 8 8 9 9 16 18 23 24 24 25 26 27 29 30 31 34 38 39 42 44 45 45 Return to contents 2 Introduction Welcome to the 9th edition of Citing References This guide has developed into a resource that offers recommendations and practical examples for intext citation and referencing using the Harvard system. Accurate citation and references are both cornerstones of good academic writing and you will be directed by your tutors to adopt the style used by your particular course or module. If you need advice about what method to use, contact your tutor. There are many methods of citation and this guide outlines aspects of the Harvard system guidelines given in BS ISO 690 (British Standards Institution 2010). Examples of Harvard style citations and references are highlighted. You may find that some of the examples in this guide are available to you via Library OneSearch. They are, however, illustrative and should not be seen as recommendations. Why cite at all? to acknowledge debts to other writers; to avoid accusations of plagiarism; to demonstrate the body of knowledge upon...
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