St Peters Catholic School
BTEC Level 3 Diploma in Business
Unit 3
Introduction to Marketing

QCF level 3: BTEC Subsidiary Diploma in Business 2013-14
Learning hours: 60
Credit Value: 10 Unit code: Y/502/5411
Aims and Purpose of Unit 3
The aim and purpose of this unit is to give you an understanding of how marketing, research and planning and the marketing mix are used by all organisations.

You will initially study two business organsations, but you will focus on the products at Denbies Vineyard and we will work in collaboration with them.

Issue: 8th September 2014 Deadline: 1st December 2014
Learning outcomes
On completion of this unit you should:
1. Know the role of marketing in organisations
2. Be able to use marketing research and marketing planning
3. Understand how and why customer groups are targeted
4. Be able to develop a coherent marketing mix.

Assignment 1
You work as a marketing assistant for a large marketing company called “Creative Dreams” . The manager of your department has asked you to carry out the following task. The organisations you will investigate for unit 3.1 are “Thorpe Park” and “Surrey Wildlife Trust”. www.thorpepark.com www.surreywildlifetrust.org
Task 1 (P1, P2, M1)
Write up a brief introduction for both organisations, this must include size, location, nature of the business, objectives and marketing objectives to provide an introduction to the two businesses. (a) P1: DEADLINE THORPE PARK P1 15/09/14, DEADLINE SWT P1 22/09/14
Describe the marketing techniques used by both organisations to market their products or service. Use the Helpsheet P1 to help you with this for your visit to Thorpe Park. You will have to also complete Helpsheet P1 for Surrey Wildlife Trust. (b) P2: DEADLINE 26/09/14
Using Helpsheet P2, describe the limitations and constraints of marketing that both organisations may