Appendix 1: Marketing Terms BSBMKG501B – Identify and Evaluate Marketing Opportunities
1. Marketing Terms: review the following terms; you can type directly onto this document and save your responses. Using the internet you can locate more terms from:
2. http://businessballs.com/market.htm
3. http://www.businessdictionary.com/terms-by-subject.php?subject=2
4. Rix, P. (2011). Marketing: A practical approach. 7th Ed. NSW: McGraw Hill

Advertising Non-personal communications paid for by an identified sponsor, using mass media to persuade or inform.
Advertising appeal The central idea or theme of an advertising message.
Advertising exposure The degree to which the target market will see an advertising message placed in a specific vehicle.
Affordability methods An advertising budget based on the residual funds remaining after all other activities are considered and accounted for.
Ambush marketing The marketing of goods or services in a manner that gives an individual or a business the appearance of being officially associated with an event when it IS NOT.
Approach The first step of the actual sales presentation in which the salesperson tries to learn more about the customer’s needs, create a good impression and build rapport.
Attitude A learned way of responding well or not so good to stimuli, people, pictures, objects.
Average fixed cost The fixed cost per unit produced, how much does it cost.
Bait advertising Advertising a product or service at a special price, then to tell customers that the goods have all been sold, and that another product is available at a higher price.
Behavioural segmentation A technique that divides consumers into segments (groups) depending on how they feel, use or act toward a service or goods.
Benefit The outcomes sought by a customer that motivate buying, this satisfies a need or a want.
Brand A name, term or symbol that