COMPANY CASE /Abou Shakra Restaurant: Creating Customer Value the Old-Fashioned Way
Chapter 1 page 55-56
Questions for discussion 1. Abou Shakra has managed to maintain its own identity by having satisfied customer over the years. It was only possible as it followed some values since its inception to uphold its true identity as a restaurant. These values are as follow
Advantage -
As a new restaurant when it started, it had to compete with the whole market as there was not many different cuisines available like now. So the competitive market necessitate that Abou Shakra had to offer something that would give him some advantage over the other competitors. This advantage turned out to be the greatest customer value offered by Abou Shakra, which was not offered by the majority of his customers.
Persistent Focus on Customer
This restaurant has maintained the persistent focus on customer well-being and satisfaction and that had originally been the key factor to their success. This customer based marketing has been proved as the right track for their successive triumphs they have reached so far.
Philosophy
Since its beginning, Abou Shakra has placed importance on its elegant dishes, prepared them with passions and provided a memorable experience to their guests. Abou Shakra has been following this philosophy ever since its establishment. This philosophy has brought in some other values n different ways. Such as Abou Shakra has always ensured that its supplies are provided daily and they are preserved with appropriate standard. They have their own farms for meats and vegetables so that they can best product in the market. Over the years, it has kept its menu as simple as possible. Following no complexities has allowed it provide the best food so far. It has also maintained a hygiene environment for its customers so that they can feel like home. Their best