For the final project, I have decide to write my essay on the Budweiser Colt commercial. The commercial uses the style Psychoanalytic Theory to appeal to all audience into feeling that they have to do the right decisions when it come to others. The commercial illustrates a baby colt going into the barn and admiring the image of some horses pulling a wagon, after he goes and tries to pull the wagon inside the barn, but fails and two horse see him. The next scene shows the the baby colt trying harder to pull the wagon and actually succeeding, later we find out that two horse were behind the wagon pushing it and helping the baby colt thinking he moved the wagon. The director of the commercial use the Psychoanalytic Theory to appeal to the unconscious