...Journal Article: Building Brand Webs: Customer Relationship Management Through the Tesco Clubcard Loyalty Scheme Group Topic: Customer Relations and the Food Industry In this journal article, the author, Rowley, examines the use of loyalty schemes and the role that they have in developing a customer relationship with the brand distributing, or communicating with the loyalty scheme. The role of loyalty schemes in branding is also examined alongside their effectiveness of keeping customers loyal. A central argument that is portrayed is ‘Do loyalty schemes work?’ (Rowley, 2005:194). This is assessed on their effectiveness on the way the brand or organisation is perceived and the way customers behave towards the brand. The theory that Rowley basis her argument around is that ‘relationship marketing acknowledges that a stable customer base is a core business asset’ (2005:195). The role of theory in this instance is used to help understand the use of loyalty schemes and the relationship they build with the customer and the brand. So by a brand opting to use a loyalty scheme, they can effectively get to know their customers. This can result in a stable customer base for them, therefore benefiting the business or brand in many ways. Another theory that is used in this article is that customer loyalty cannot be bought through such schemes, rather it is developed overtime through a sense of customer satisfaction and value. A number of different perspectives are...
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...XYZ Construction Inc. has cornered the market in the U. S. for state and federal horizontal construction contracts. With that success, it only makes sense to look to an expanded future in the U. S. and abroad. With expansion come diversity, and the ability to offer efficiency and affordability to all of our clients and their projects. The horizontal construction industry is continuing to show stability among our government clients and XYZ Construction Inc. is committed to continuing to serve the public through agencies that are charged with spending public funds efficiently.As a successful business, XYZ Construction Inc. is staying focused on revenue growth. Being successful and continuing to be successful through steady growth will allow us to expand with ease, while continuing to offer efficiency and affordability to our core business. Our currentclientele will continue to rely on us to bring innovative yet affordable solutions to their horizontal construction projects and we will stay committed to the business that has been the successful foundation of XYZ Construction Inc. from the beginning.Innovation is the key to the U. S. highway industry according to the Federal Highway Administration. Although XYZ Construction Inc. is working on expanding our business, we are staying focused on the anticipated demands and challenges inherent in providing a functional, efficient, and safe surface transportation system for our government clients. Our government clients are relying...
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...workers who are hired have potential and show that they are interested in staying at Clapton Construction on a long-term basis. There are many aspects that will need attention with regards to the hiring process, and once the employees join the team, the training methods that they will receive will nurture their development within the parameters of the corporate plan. As we have mentioned before, the first step in the hiring process will be having the heads of the HR team from the Michigan headquarters to handle the Arizona expansion. Once this team is chosen, there are different plans that will lead to an effective training strategy that will support Clapton’s expansion in Arizona, taking advantage of the high demand that exists in the building market, as well as the different nationalities that are represented in the population. The company will have a rigid stance against racial profiling however due to the closeness to the border with Mexico, all prospective workers must go through extensive background checks. Since the team will relocate from Michigan, this group of people will need to learn the inner workings of the construction market in Arizona and focus on the differences that exist within state laws as well as permits, legalities, costs, employee salaries, etc. They will be the spearhead of the expansion and will need to attend HR seminars where they can learn about the different zoning and construction laws that apply to the state of Arizona. They will also be required...
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...philosophies of urbanism that were the outgrowth of the Industrial Revolution in 19th-century Europe. The Cité Industrielle was to be situated on a plateau in southeastern France, with hills and a lake to the north and a river and valley to the south. The plan takes into consideration all the aspects necessary to running a Socialist city. It provides separate zones for separate functions, a concept later found in such new towns (see new town) as Park Forest, Ill., and Reston, Va. These zones—residential, industrial, public, and agricultural—are linked by location and circulation patterns, both vehicular and pedestrian. The public zone, set on the plateau much in the manner of the Hellenistic acropolis, is composed of the governmental buildings, museums, and exhibition halls and large structures for sports and theatre. Residential areas are located to take best advantage of the sun and wind, and the industrial district is accessible to natural power sources and transportation. The “old town” is near the railroad station to accommodate sightseers and tourists. A health centre and a park are located on the heights north of the city, and the cemetery to the southwest. The surrounding area is devoted to agriculture. The plan itself is clearly in the Beaux-Arts tradition, tempered by a natural informality possibly derived from the ideas of the Austrian town planner Camillo Sitte. The plan lacked jails, courthouses, and hospitals, as Garnier believed that they would not be necessary...
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...supplies for the job site. Products: Our store inventory consists of up to 40,000 different kinds of building materials, home improvement supplies, appliances and lawn and garden products for all of your project needs. Selections may vary from store to store because The Home Depot stores are always stocked with merchandise that is localized to match your area's specific market needs. We even offer a low price guarantee to beat anyone's advertised specials. And if for some reason you can't find it in the stores, we offer 250,000 other products that we can special order for you. Services Home Services Instead of doing it themselves, many customers choose to have qualified professionals complete home renovation projects for them. The Home Depot Home Services offers national installation services through pre-screened independent contractors for products ranging from floors to roofs, windows to water heaters, and kitchen cabinets to vinyl siding. Customers can call 1-800-HOMEDEPOT to schedule a free in-home consultation or learn more about the services offered. Serving the Pro Customer The Home Depot’s retail stores offer professional customers, including repair and remodel contractors, special services and support to make them more successful on the job site. Through dedicated contractor services desks in more than 1,900 stores, professional customers have access to loyalty programs, a pro bid room to handle large...
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...there would be enough dimensional lumber to get you to the moon and back six times. Clearly something needs to be done about new construction, remodeling and demolition because of the major negative effects the results are having on the planet Earth. Land resources and the environment are affected by all forms of construction activities. The environment is impacted directly, with regard to the actual tract of land affected and the immediately surrounding area (Yeang, 1999). Moreover, there are various indirect impacts which result from construction activities with wide ranging ecological, social and economic outcomes. These consequences have traditionally been negative, with land resources destroyed in the aspiration of development of buildings and infrastructure. Therefore, it is clear that issues relating to the environment and natural resources are irrefutably linked to construction processes. Construction is the assembling of components or materials together in order to make a structure for a particular purpose – such as providing shelter for...
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...controlled environment. Students of CEC from IIM Raipur created and conceptualized a simulation game, REAL-TY-COON. The main objective of the game is to replicate real life scenario of construction business. The game is based on the concept of demand and supply and how market prices of products are determined. The game consisted of 5 set of teams. 4 set of teams played the role of suppliers and 1 played the role of builders. The division of teams was done as follows: Team Type | Teams | No. of Players | Builders | 5 | 4 | Cement Suppliers | 3 | 2 | Sand Suppliers | 3 | 2 | Stone Suppliers | 3 | 2 | Steel Suppliers | 3 | 2 | The game has 5 rounds. In each round, builders have to build a specific building allocated to them. To build any of the buildings, they have to buy adequate amount of cement, stone, steel and sand from the suppliers. They will be provided with fixed initial amount of cash. Builders can approach bank to get additional cash at a fixed rate of 10% which will be applicable for that round only, carrying forward loan for each extra round will attract an additional 5% rate per round. In case the builders are not able to get a deal from the suppliers in the stipulated time, they need to purchase the required materials by the bank at a fixed rate which might be higher as compared to the market prices. The suppliers will be provided with fixed inventory at the beginning of the game. The Cost Price of the materials will be disclosed only to the suppliers...
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...people are what nick said they were or will they will turn out to be “The Eyes”. I look at one of them across from me; he looked back. We’re taking you to the eyes headquarters; you’re assigned a room number when we get there. He says. Despite the fear I was in, I nodded. Nick lied to me; these people weren’t Mayday, their “The Eyes”. Why would nick do this? This is something I will never know, it’s too late to do anything about it. After what seems to be two hours the van finally comes to a stop. I was expecting the worse to come. The double doors open, they take me by the elbows once again to help me out, it seemed to be around dawn time. There were about five buildings labeled with numbers. They lead me to building number two; there were other handmaids that look like they were captured by the eye. Entering the building I felt anxiety, I questioned myself what was going to happen to me? Does this mean I go straight to the colonies? Am I going to be tortured? Instead they put me in a waiting room for now. Minutes later a woman steps into the room. You’re another one of them that just don’t listen. You’re assigned room 220. She said. I nodded. She took me to my room and closed the door. The room smells of mothballs, or is that odor death. I sat on the bed observing the room, there was a window cracked open. I thought to myself this will be a perfect...
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...My ideal house My ideal house would cost a great many thousands of dollars and therefore, even if I am very successful in life, I do not suppose that I shall possess it for a very long time. However there is no harm in dreaming, especially if the dream provides the driving force to turn fantasy into fact. As I live in Singapore, i would like my ideal house to be situated either on one of the residential estates, right outside the bustle of the city center, or on one of the coast roads so that the cool breezes from the ever beautiful China sea could waft through my windows. Wherever my house was, it would stand in it sown grounds so that I would not, on any side, be over-looked by neighbors. The gardens, with which it would be surrounded would be very beautiful, full of colorful tropical flowers; orchids and canna lilies and with many glowing flowering shrubs such as bougainvillaea and frangipani. There would be tall leafy trees for shade and underneath them, my private swimming bath would be built, where we could relax and swim in the heat of the day. there would be pleasant paths winding through the green grass and comfortable seats where my family and I could rest, when the day's toil was over. The house itself would be built of white stone which is both cool and weather-proof. It would be on two storeys, because I like the habit of sleeping upstairs. It would embody features from both the Eastern and Western worlds. In front of it, I would have a large path with...
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...To Mr., I would like to interest you in a business proposition. I have a land venture that I would love for you to invest in with me. Your investment money would help me purchase the property and the materials needed to build the homes on them. I will then turn around to sell them for a very high profit that we will share in. The property I have in mind to purchase is in Florida. The land is dirt cheap since it is located in the swamps. Of course, we won’t tell that to the buyers. I will be doing a lot of the selling online so that the prospective suckers (I mean buyers) will be none the wiser. I will be building one house impeccably the others will be made cheaply. The first home will be the bait home, of course. My cousin owns a construction company and has cheap laborers and knows how to cut corners for the rest of the homes so that the buyers are none the wiser. With the money we save off of the cheap labor, homes, plus the very cheap land, we will increase our money by over 400% mark up value. We can also, have a secondary business going to get rid of the alligators off the property once the buyers figure out that they are there. So the money will just keep rolling in. If you are interesting investing in this lucrative deal please get a hold of me. Sincerely, Your...
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...window and $250, he only has a window. Consequently, the glazier’s gain of business is the tailor’s loss of business. No new employment has been added. A new window will be seen in the next day or two. But the suit will not because it will not be made. This fallacy can be related to a modern-day situation. When a city decides to employ its city workers or a construction firm to rebuild some sidewalks, it may feel that it is increasing the beautification of the city while also employing some individuals. However, by choosing to remodel the public sidewalk, the city is forgoing leaving it as it is and instead building on empty land or an abandoned property. This would not only employ the construction workers for the duration of the construction (which is sure to last longer than building a sidewalk), but also the increased number of people that will be employed at the new building. The impact of this is will be felt much greater by not only the city but also the economy as a whole. The choice to build the sidewalks instead results in a loss of...
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...plaintiff damages only against James Sullivan and the Keyman's Club in the amount of $3,000. From this judgment these two defendants appeal. They contend that the plaintiff failed to prove, as she was required to prove in order to recover under the statute, that she was lawfully present on the defendants' premises and that she did not provoke the dog to attack. Alternatively the defendants contend that the amount of the damage award is not supported by the evidence. The plaintiff suffered her injuries in the Keyman's Club building, 4721 West Madison Street in the City of Chicago. Located on the lower level and on the first and second stories of this building were the following: a bowling alley, a barber shop, a cocktail lounge, banquet and meeting rooms, a ballroom and various other businesses and offices. A labor union office occupied the third floor and the fourth floor was vacant. James Sullivan, the president of the Club *389 and the manager of its building for over twenty years, and his wife, Helen, occupied...
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...SAFETY MANAGEMENT Safety management refers to the method of leading a company whereas safety leadership is more of a hypernym which contains the principles of the way of thinking studied here. Safety management combines the different fields of safety into one entity and thus functions as the coordinator of different sectors of safety. Safety management means the protection of people, environment and property as well as determined development of safety. Safety management includes all the areas and operations that are necessary to ensure the meeting of the organization’s goals and the intactness of the targets to be protected. HISTORY & DEVELOPMENT THE ERAS OF SAFETY MANAGEMENT 1900 – Design and physical clean-up 1931 – Unsafe acts (88%) & unsafe conditions (10%) (Heinrich) 1950 – Safety management systems 1960 – Training and development 1970 – OHS Act and Minerals Act (Accountability) 1980 – Psychology of safety (BBS) - Human Factors Approach - Risk Management 1990 – Organisation culture - Mine Health and Safety Act - HIRA / FRM 2000 – Self assessment - Risk Based Safety ARTICLE An electric gondola used on the exterior of a high-rise construction in the Makati business district of the capital Manila collapsed on January 27. It fell 21 stories and landed on protruding metal rods. Ten construction workers died; one survived but is now in the hospital with numerous fractures and injuries...
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...I. Computer Dynamics Computer Dynamics is a microcomputer software development company that has a 300-computer network. The company is located in three adjacent five-story buildings in an office park, with about 100 computers in each building. Each building is approximately 90 feet long by 50 feet wide. They are set about 100 feet apart. The current network is poorly design for its current needs and must be completely replaced. Describe the network you would recommend and how it would be configured with the goal of building a new network that will support the company’s needs for the next 3 years with few additional investments. Figure 11.16 provides a list of equipment and costs you can use to build your network. You will need to make some assumptions, so be sure to document your assumptions and explain why you have designed the network in this way. We need 5 switches has 24 ports each in each floor to create the access layer of the network and also we need 100 Cat 5 cables in each floor to connect the computer to the switches. All the switches in the four floors are connected to core layer 3 switch using fiber optic cable to handle this huge number of connection. creating Vlans on each access layer switches to give privileges to each group of users can reduce the process in the core switches. then we can create a link between the core switch and the router. The router have T3 wan interface and connection with ISP pop to provide 44.370 Mbps can be pretty good for 300 users...
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...RELOCATION OF NUSSERWANJEE BUILDING It used to be in the heart of old Karachi, but now the Nusserwanjee Building stands not far from Karachi’s sea edge. This is the miracle of South Asia’s very first building-relocation project. One can’t but marvel at the idea that this century-old stone structure, which is in two blocks of three and four storeys with large halls and high ceilings, is at the campus of the Indus Valley School of Art and Architecture. The very first step in the relocation effort was through documentation of the building, which was carried out by detailed measured drawings and photographs. Then, considering the seismic zone of Karachi and the fact that the soil stratum at the new site near the sea was a reclaimed sandy beach as opposed to the firm land at the original location, some special measures were introduced. The decision to introduce iron columns was an innovative one as these now support the floor slabs for all four floors, including the mezzanine. Detailed identification of all the material was done and each stone, piece of timber etc., properly marked prior to the dismantling which commenced in April 1995, stone by stone, piece by piece, and completed within three months. The procedure involved the careful removal of each piece of timber and stone which was then tagged permanently for identification, carried to the ground floor, stacked temporarily, loaded on the trucks for transportation to the Clifton site, unloaded and re-arranged according to a...
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