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Bull Heart Video

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Submitted By lori67a
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The ability to build bridges between people from different countries and with different ethnic backgrounds is an important issue facing business today. The Bull Heart video shows how French and American employees working for the same company deal with ethnic and cultural diversity in the workplace. It looks at how employees from both cultures perceive themselves and one another. The managers in the video are facing problems that deal with two very different cultures that don’t understand each other. There is a huge communications gap with each culture not speaking the other’s language fluently and many mis-interpretations of employee actions. Frustration due to the clash between expectations and performance affected some employee’s images of themselves which led to the employees feeling that they would be perceived as unsuccessful. One comment in the video was that the ability to express oneself was diminished because of being on someone else’s turf. This also allowed for a better appreciation of the other culture. As a manager, I would prepare employees from both cultures with videos like these that deal with cultural differences. Americans need to understand and empathize with how the French work and the French need to understand and empathize with how Americans work. If the Americans are working in France I believe they should be fluent in the native language so that no one feels diminished or left out of the conversation, and vice versa for the French working in America. In either case, both parties need to be aware and sensitive to the other’s ways of doing business.

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