...Introduction 3 Internal Analysis 2. Financial Analysis 4 3. Human Resource Management(HRM) Analysis 7 4. Marketing Analysis 8 5. Operational Analysis 10 6. Strength and Weakness of the Company 11 External Analysis 7. P.E.S.T.E.L. Analysis 12 8. Porter’s 5 forces 14 9. Critical Success Factors 16 10. Marketing Analysis 16 11. Opportunities 17 12. Threats 17 Current Strategies 13. Strategic Position 18 14. Proposed Strategies 18 15. Selection of winning Strategy: Feasibility 19 16. Description and Risk Assessment 20 References 21 Appendices 23 1. Introduction. Note: “All work within this report is taken from the case study unless referenced otherwise”. McDonald’s started as BBQ restaurant by (“mac and dick”) which also known as Maurice and Richard. The concept of the McDonald’s at that time was a typical drive in restaurant that offers variety of BBQ menu to choose from. The brothers realised that it is important for them to highlight the menu that get the intention the most. Mac and Dick eliminated McDonald’s carhops’ concept to make McDonald’s as a self- service operation. They also narrowed down the menu from 25 menu lists on focus only 9 menus that is hot sellers. This action will increase efficiency and as an act of cutting cost. McDonald’s came out with the strategies of fast services and low...
Words: 5883 - Pages: 24
...Reviews “The Happiest Place on Earth” The Walt Disney Company is a leading international entertainment and media enterprise founded in U.S. It operates five separate Disney segments: Media Networks, Parks and Resorts, the Walt Disney Studios, Disney Consumer Products and Disney Interactive. Disney Media Networks is the most significant Walt Disney business segment. Disney’s products include television programs, books, magazines, musical recordings and movies. The Walt Disney Company is the world's largest media conglomerate, with assets encompassing movies, television, publishing, and theme parks. Walt Disney Studios produces films through imprints Walt Disney Pictures, Disney Animation, and Pixar. It also owns Marvel Entertainment and Lucas film, two extremely successful film producers. In addition, Walt Disney Parks and Resorts run its popular theme parks including Walt Disney World and Disneyland. 2.1 The meaning and Importance Marketing of Disney Company Disney Company’s goal is to be the most admired company in the world. They believe that they can achieve this goal by conducting their business and creating their products in an ethical manner, and by promoting the happiness and well-being of kids and families. 2.2 Principle of consumer analysis Walt Disney Company always makes surveys done yearly about consumer awareness of the brand. These measures help Disney to analyze which marketing strategy is working the best and which is not. Disney’s mission...
Words: 2440 - Pages: 10
...Introduction SWOT analysis as a part of business analysis plays significant role to get knowledge about a particular organization. By conducting SWOT analysis, an organization may improve its effectiveness through strengthening its current status, grabbing opportunities and reducing weaknesses and protecting business from threats (Hitt, Ireland & Hoskisson, 2008). In addition to this, SWOT analysis is quite appropriate to make decision to invest in a particular company by an investor. Being a mutual fund manager, this paper will discuss about SWOT analysis of Walt Disney for getting clarity about investmentdecision. In context of SWOT analysis, key strengths, weaknesses, opportunities and threats of Walt Disney would be presented to get clarity about the company's current position. It would be quite effective to mutual fund manager to make investment decision for Walt Disney. SWOT Analysis Walt Disney is one of the diversified well-knownbrands of Entertainment Company. Itdeals in different segments of entertainment industry in terms ofanimated films, theme parks, resorts and studios etc. (The Walt Disney Company, 2012).In context of Walt- Disney, several strengths, weaknesses, opportunities and threats are associated with the company that are presented as below: Strengths: Walt Disney is a well-known brand of entertainment industry that has unique positioning around the world. It is the key strength of the company as global customers know the company for innovation and...
Words: 2186 - Pages: 9
...This Disney Company: Corporate Business Strategies Analysis Jessica Hennessey and Jamie Gregar Viterbo University This Disney Company: Corporate Business Strategies Analysis Introduction/Background The Disney Company is an international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media (The Disney Company, n.d.). The Walt Disney Company, as known today, originated in 1923 with the creation of Disney Brothers Studio, founded by Walter and Roy Disney. The studio began creating animated films that would become the foundation of Disney (The Disney Company, n.d.). The Company expanded into its first theme park, Disneyland in Anaheim, CA, in 1955 and another in Orlando, FL, Disney World in 1971. In 1983 the company continued its market expansion with the launch of the Disney Channel and also internationally with both Tokyo Disney and Euro Disney (The Disney Company, n.d.). Continued company growth and market development occurred with Disney’s acquisition of the Miramax Film Company in 1993. Further market capture occurred with the purchase Capital Cities ABC in 1995; this allowed for Disney to have access to the cable networks of ABC and ESPN (Business Wire, 1995). Pixar was the next addition to the Disney empire with a 7.4 billion dollar purchase in 2006 followed by Marvel Entertainment in 2009 at 4 billion dollars and most recently Lucas Films in 2012...
Words: 735 - Pages: 3
...INTRODUCTION This is a report analysis of Hong Kong Disneyland. This analysis will examine the effect of the national culture of the Hong Kong in relation to the business operation and other several various factors of that affects the business conduct of chosen industry. The industry chosen by the writer is Hong Kong Disneyland (Disney, for brevity). Hong Kong Disneyland was a theme park built and operated by a new-joint venture company, the Hong Kong International Theme Parks Ltd. (HKITP), as formed by the Hong Kong Special Administrative Region Government and the Walt Disney Company. The author uses Disney as the subject of the paper as it is a new in the business industry. It has been conducting business since the year 2005, hence, assessment and analysis about the company is still few. This report will give a brief background about Disney. The analysis portion applying the different methods for strategic analysis in order to examine the remote and close environments of the subject company will follow the background. The paper will use some cultural theories in order to provide a comprehensive background as to the cross cultural awareness of the company with the culture of a state. BACKGROUND Hong Kong Disneyland is built and operated by a new-joint venture company, the Hong Kong International Theme Parks Ltd (HKITP), as formed by the Hong Kong Special Administrative Region Government and the Walt Disney Company. It is the fifth (5th) Disneyland...
Words: 1847 - Pages: 8
...Business Analysis Part III Glennyce J Nelson MGT-521 June 29, 2012 Dr. Olivia Herriford Business Analysis Part III For part III of the Business Analysis project, a review of the strategic initiatives taken by The Walt Disney Company relative to organizational and operational adaptations to the changing markets. An explanation of how recent economic trends are influencing the company, strategies Disney has used or could use for adapting to the changing markets. In addition, tactics Disney has implemented or could implement to achieve their strategic goals, the role human resources management plays in helping them achieve the goals, and would I be willing to invest in this company as a mutual fund manager. How Recent Economic Trends Are Influencing Disney. Even though the economy has been in a recession for the past couple years The Walt Disney Company has been doing well and shown continued growth. The company continues to show signs of being a healthy company as indicated by their continued increase in their net income Nelson (2012) “Disney’s income for 2011 and 2010 was $4,807 and $3,963 respectively, which represents a 21.30% increase.” (p. 4). In addition, the company had a net income of $3,307 in 2009, which represents a 19.84% increase for 2010. As shown in Figure A, Disney has shown growth in all areas of its financial statements during the past three years. Over all the company has not been significantly effected by the current economic downtrun and has...
Words: 2185 - Pages: 9
...Financial Report on Walt Disney Company Financial Report on Walt Disney Company Introduction Walt Disney Company Walt Disney has been selected for analysizng the financial position for this assignements. The Walt Disney Company is regarded as the second largest and most utilzied entertainment and media companies after (TMC) Time Warner Company. The company was established on 16th October, 1923 by Roy Disney and Walt Disney. Throughout the years, it has emerged as one of the largest Hollywood studios and the American Broadcasting Company. The corporate headquarters of Walt Disney is in California. The company primary involves in the service manufacturing industry, books, computer games, animation and entertainment studios and network etc. The Walt Disney and its subsidiaries have been loyal and committed towards the company and its success. Walt Disney has a rich legacy of creative content and story telling that is exceptional. (Walt Disney,2012) The word Disney is a renowned word in the media business industry. It is known for the provision of entertainment to adults and young alike. It comprises of an international theme park and a huge animation studio for production. The Walt Disney dominates the entertainment industry. The Walt Disney Company is a diverse international company in the field of entertainment. It is a media enterprise and comprises of five primary business segments (SBU’s). These include entertainment studies, interactive...
Words: 4081 - Pages: 17
...Introduction This essay shall discuss what the Disney difference is and how it affects the company’s corporate, competitive and functional strategies. As Disney have plans on doing business in Russia, the discussion turns to the challenges they are likely to face and how the management team can best prepare themselves for such challenges by planning early. We will then be turning our attention to Hong Kong where Disney has announced its expansions plans of Hong Kong Disney Land. Lastly, the discussion takes to the how strategic management process is to be used to “keep the magic coming” in a given economic climate. 1a: Disney Difference Disney difference, to sum up, is the “experience”. Disney tries to achieve this experience by bringing happiness to its consumers. Vice President & General Manager of Disney Institute, Jeff James (2012) stated, "We create happiness by providing the finest in entertainment for people of all ages, everywhere." Disney implementation of this happiness factor can be seen in many ways. For example, Cinderella Castle, in Disney Theme Park allows the visitors to dine with Disney Princesses, immersing a storybook setting for breakfast, lunch and dinner. Thus instead of just having to watch/read the cartoon/story book, which could only allow one to be only exposed visually to the character, Cinderella, the Disney fan is now able to dine with her as well. This “imagination-comes-to-life” offering of Disney translates into happiness for the customers,...
Words: 2253 - Pages: 10
...1. Why has Disney been successful for so long? (reference to Industry Analysis, Disney's chosen strategy, Disney's sources of Competitive Advantage and comment on sustainability of advantage) Disney has remained successful for myriad reasons, not the least of those is its ability to constantly realign its strategy to the trends of the market. Disney is a company that survives by continually realizing the depth of a new idea. The company harvests every available profit from its ventures before acquiring and moving to newer and more forward thinking endeavors. It uses its strength of foresight to predict up and coming industry trends and its incredible scale and wealth of resources to dominate the market. Fundamental understanding of corporate strategy has allowed Disney to vertically integrate during its early days in the film business through the creation of its own distribution network. This forward integration move proved to be an important facet in the success of the Disney strategy, as it allowed them to save at least one-third of the gross revenue for each film. In addition, Disney seemed to have a complete understanding of what it means to have corporate synergy. The company utilized its corporate strategy to successfully diversify, creating a set of complementing and cross-promoting business units that leveraged the already strong Disney brand to maximize shareholder value. A strong corporate culture offers support in uniting the effort brought together by the different...
Words: 3129 - Pages: 13
...STRAT Case Study “The Walt Disney Company: Its Diversification Strategy in 2012 LELE SONG February 9, 2015 February 9, 2015 KEY ISSUES * Understand why a company’s resources and capabilities are central to its strategic approach: Diversification is Disney’s main strategy for constant growth. The company is broadly diversified, including five major segments. Disney attempted to capture synergies existing between its business units. * Strengthening a company’s market position by expansion: Disney aims to expand globally and exploit the business opportunities in the emerging market since the domestic market is about to be saturated. * Become aware of what the company should do to achieve operating excellence: Instead of letting technology throw threats at the company, Disney decides to embrace technology to enhance quality of products and improve customer experience. Disney’s success is highly dependent on technology. * Become aware of the strategic benefits and risks of expanding a company’s horizontal scope through mergers and acquisitions: Disney has a very clear acquisition strategy, and they have successfully acquired some valuable brands. Acquisition also benefits Disney for global expansion. ANALYSIS The Walt Disney Company (“Disney” or “the company”) was a broadly diversified median and entertainment company. In 2012 the company’s business units were organized into five divisions, which include media networks, parks and resorts, studio entertainment...
Words: 2522 - Pages: 11
...A Qualitative Study on two Case Studies I. Disney makes a Comeback II. The Downfall of Uptown Letter of Transmittal 23 April, 2015 Ms. Rumana Ferdous Course instructor, Introduction to Business, Green Business School, Subject: Submission of Term Paper Dear Ma’am, With a great pleasure and interest here, we submit our report, which you have assigned us to prepare by today as a term paper. This report is focused on “Marketing strategy of Disney and Uptown cigarettes and their impacts”. Here we analyzed marketing strategy of those companies according to what we’ve learned through the whole term. Though we are in learning curve, this report has enabled us to gain insight into the core fact of marketing factors. It has been a unique experience to carry out such a research work. The contents provided in this report are all our own, though some information and references have been taken from different sources to facilitate our report. However, we will be glad to clarify any discrepancy that may arise. Finally, we would love to express our gratitude for your supportive thoughts and kind consideration in and outside the class. Yours Sincerely Md. Abdullah Al Noman - 151006021 Md. Kamrul Hasan - 151006011 Jewel Rana - 151006007 Rubana Islam Piya - 151006094 Acknowledgement We would like to use this opportunity to express our gratitude to everyone who supported us throughout the project of this...
Words: 3034 - Pages: 13
...Analysis of The Walt Disney`s Strategy PESTEL SWOT STRATEGIC ANALYSES “Fiscal 2011 was a great year financially and strategically, demonstrating the strength of our brands and businesses with record revenue, net income and earnings per share,” said Disney President and CEO Robert A. Iger. “We are confident the Company is well-positioned to deliver long-term value for our shareholders with our focus on quality content, compelling uses of technology and global asset growth.” According to the PESTEL analysis, the Walt Disney Company has been shaped mainly with respect to social, economic and political. First, it is politically shaped because the government and lobby groups have an important role in establishing policies, requirements and competition rules. Furthermore, the local governmental rules are crucial in establishing foreign ownership for subsidiaries or business units. Alongside with the political factors, both the economic and social factors influence the group`s profitability and activity because customers and economic conditions are closely related. For instance the financial crisis of 2007 brought serious economic downturns that affected most of the activities at Disney 11 parks. The group is also dependent on oil prices, inflation and interest rates that might affect exchange rates. Social trends influence the company strategic decisions, mainly due to demographic changes, attitudes or certain fashion cycles. According to PESTEL, technological factors...
Words: 1034 - Pages: 5
...Executive Summary The Walt Disney Company was started in 1923 when brothers Walt and Roy Disney joined together to start what would become known as one of the most successful entertainment companies of all time. Through years of carefully calculated risks, taking advantage of opportunities in the market, and diversifying the company Disney has achieved worldwide recognition and market share in the majority of their business segments. Throughout this analysis of The Walt Disney Company, we will review the major decisions and reasons why Disney is so successful. We review the Corporate Level Strategy – which is on the outside a diversified approach, with a breakdown of all business segments, then go further in depth with their major Business Segment, Media Networks. The Media Networks segment is a highly diversified segment that includes domestic and international elements, with both internal productions as well as many subsidiaries that expand their offerings beyond traditional Disney productions. We will analyze Disney with the Porters 5 forces model, as well as a SWOT analysis. Within these two analysis models, we find Disney is well positioned for the current moment as well as the future. Disney is well positioned against new entrants to the industry as well as current rivals. Disney’s history of family friendly, safe, and “magical” entertainment that is neither offensive or vulgar has paid off, with 87% of parents who watched Disney productions as a child introducing...
Words: 9165 - Pages: 37
...Recruitment at Walt Disney: Organizational Chart: In 1943, five years after it was founded and during the height of World War II, Walt Disney Studios put out an organization chart to explain how the company functioned. What’s fascinating is how it differs from org charts issued by most corporations. Typically, corporate org charts are hierarchical, with each operating division isolated into “silos” showing job titles according to reporting chain of command and ultimate authority. The CEO and SVPs get the higher positions and bigger boxes; the little boxes represent the expendable worker “bees.” The Disney org chart, on the other hand, is based on process, from the story idea through direction to the final release of the film. All of the staff positions are in the service of supporting this work flow. the Disney chart is showing an operational flow, not an org authority Structure at Walt Disney There are four main divisions to the Walt Disney Company. These divisions include media networks, parks and resorts, studio entertainment, and consumer products. The Walt Disney Company is united by a central CEO and President. He should ensure smooth relations and operations between the multitudes of branches that make up the Walt Disney Company. He should also be responsible for company public image. Disney's management is primarily split into two units. These units are Corporate and Business Units. Corporate management is management within the overall Walt Disney Company while...
Words: 3751 - Pages: 16
...Walt Disney Case Analysis Corporate Strategy The Disney brand is extremely well known, but most may not realize how diversified the company actually is. The company is made up of media networks, theme parks and resorts, studio entertainment, consumer products, and interactive media. Walt Disney Company’s corporate strategy involves three aspects; creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and internal expansion. Disney wants the whole family to be involved. Much of their success is due to targeting not just children, but the entire family. The movies and shows they release are done with family in mind. Theme parks and resorts, Disney Cruises, live performances and interactive media are all aimed at creating high quality family content. Disney acquired Pixar, Marvel, and Playdom in order to satisfy their second corporate strategy. The acquisition of Marvel and Pixar was intended to enhance Disney’s animation abilities to make experiences more memorable. Playdom gave the company new online gaming capacities that Disney hoped would help to improve its struggling interactive media division. UTV was acquired to facilitate its international expansion efforts. Disney’s international expansion strategy mainly focused on opportunities in emerging overseas markets. As of 2012 The Disney Channel was available in more than 100 countries and reached 75 percent of viewers in China and Russia. This was...
Words: 1872 - Pages: 8
