...Case Study: Roxanne Quimby “Entrepreneurship is a way of thinking, reasoning, and acting that is opportunity obsessed, holistic in approach, and leadership balanced for the purpose of value creation and capture”. This quote best defines entrepreneur Roxanne Quimby. Regardless of her humble beginnings she was able to use her creative skills and business tactics to create an empire. In the long run her hard work rewarded her with millions of dollars. Burt’s Bee’s became a major success after a matter of years. It all started with Roxanne and her team of forty employees that kept the whole operation running. The business grew to obtaining revenue of three million dollars per year. However, soon enough Roxanne was hit with a major dilemma. Her company was originally located in the state of Maine. As many may or may not know Maine has an expensive payroll and business tax is high. So in order to remain in Maine the company would need to expand fast. For some reason, however, the company’s growth could not keep up with Maine’s demands. so Quimby had to make an important decision, fast. After some consideration Quimby decided to move her company to North Carolina. North Carolina at the time was a popular state, where companies were growing and expanding. The taxes in North Carolina were also lower than they were in Maine. At first, Roxanne was feeling apprehensive about the move. But overall the decision was not too difficult to make. There was potential growth that Roxanne envisioned...
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...Thai Nguyen-Marketing Clorox Case 1. The role of sustainability was part of Clorox’s overall Centennial Strategy, which focused on achieving double digit annual growth in profit through 2013. Part of the Centennial Strategy would be identifying and acting on existing, latent, or emergent trends that could be important growth drivers for its businesses. According to the Cambridge Group study which indicates that there was an emerging demand for sustainability and that consumers would be willing to pay a premium for it. So with this information on hand, Clorox first order of business was to revitalize their Brita water filtration system. Al Gore’s film “An Inconvenient Truth” increased consumers sensitivity about bottled water which led to Clorox’s realization that their Brita filtered water could replace millions of water bottles thrown away each year. Their second order of business was the acquisition of Burt Bee’s, a leading premium brand in the billion dollar natural personal care segment. Acquiring Burt Bee’s was a great foray into the sustainability segment because Burt Bee’s built a business around the philosophy of the “Greater Good”, that argued if companies were socially responsible, profit would follow. 2. GreenWork’s experiencing difficulties in reaching business objectives and growth ambitions because there are problems in their marketing strategy and tactics. The first problem deals with GreenWorks Overall strategy of being a premium brand in a niche market...
Words: 608 - Pages: 3
...Thai Nguyen-Marketing Clorox Case 1. The role of sustainability was part of Clorox’s overall Centennial Strategy, which focused on achieving double digit annual growth in profit through 2013. Part of the Centennial Strategy would be identifying and acting on existing, latent, or emergent trends that could be important growth drivers for its businesses. According to the Cambridge Group study which indicates that there was an emerging demand for sustainability and that consumers would be willing to pay a premium for it. So with this information on hand, Clorox first order of business was to revitalize their Brita water filtration system. Al Gore’s film “An Inconvenient Truth” increased consumers sensitivity about bottled water which led to Clorox’s realization that their Brita filtered water could replace millions of water bottles thrown away each year. Their second order of business was the acquisition of Burt Bee’s, a leading premium brand in the billion dollar natural personal care segment. Acquiring Burt Bee’s was a great foray into the sustainability segment because Burt Bee’s built a business around the philosophy of the “Greater Good”, that argued if companies were socially responsible, profit would follow. 2. GreenWork’s experiencing difficulties in reaching business objectives and growth ambitions because there are problems in their marketing strategy and tactics. The first problem deals with GreenWorks Overall strategy of being a premium brand in a niche market...
Words: 608 - Pages: 3
...CALIFORNIA CALIFORNIA An Interpretive History TENTH EDITION James J. Rawls Instructor of History Diablo Valley College Walton Bean Late Professor of History University of California, Berkeley TM TM CALIFORNIA: AN INTERPRETIVE HISTORY, TENTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions © 2008, 2003, and 1998. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1234567890 QFR/QFR 10987654321 ISBN: 978-0-07-340696-1 MHID: 0-07-340696-1 Vice President & Editor-in-Chief: Michael Ryan Vice President EDP/Central Publishing Services: Kimberly Meriwether David Publisher: Christopher Freitag Sponsoring Editor: Matthew Busbridge Executive Marketing Manager: Pamela S. Cooper Editorial Coordinator: Nikki Weissman Project Manager: Erin Melloy Design Coordinator: Margarite Reynolds Cover Designer: Carole Lawson Cover Image: Albert Bierstadt, American (born...
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