Week 6 Assignment 2
Theotis Thomas
11/08/2016
Strategic Management
Partial Fulfillment in the Requirements for BUS 599
Strayer University

Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).

The types of consumers that will be drinking the beverage will be alcoholics who are recovering or suffering from alcoholism. The targeted age is for adults 18 or older, male or female, any race, income level and ethnicity who participate in drinking alcohol regularly. If a consumer consumes too much alcohol it can become addictive and abusive. Consumers who are currently being housed in Rehab facilities are targeted because they are recovering and need different fluids to remain hydrated. Rehab housing, facilities, and therapy recovery groups will be introduced to the beverage Drink Understand Influence. …show more content…
Alcohol in Atlanta is commonly used and it is noticeable with the many homeless individuals that may be seen on local roads and streets who cannot recover and have lost shelter due to the abuse of alcohol. I am a current Atlanta resident and I did a brief survey of 10 individuals who I asked in the act of drinking would they rather have non-alcoholic beverage over an alcoholic beverage. Out of the 10 consumers, 6 said NO to non-alcoholic beverage and 4 said yes they need a substitute beverage because they understand their personal addiction and abuse. Drink Understand Influence is targeting all consumers who need help from alcoholism that causes poisoning, problems, illness, injuries