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Bushs Speaks

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Rhetorical analysis - Bush’s speech.
On a cloudless fall day in September 2001, 19 terrorist attacked USA and made it into front pages of every newspaper in the entire world. The whole world’s population were shocked, and never before have people conjectured that the terrorists would attack the United States of America. Same evening, at the time president, George W. Bush held a speech, whose intention was to calm the U.S. population and to warn the terrorist and the rest of the world about an eventually war.
Bush’s intentions with the speech is to calm the country, and be their president. Since Bush is the president, he already has a big ethos. However, he also points out in the speech, to underscores his ethos even more, that he has control over the situation, and that America does not need to be worry about theirs safety even though what just happened a few hours ago. He says:” Immediately following the first attack, I implemented our government's emergency response plans. Our military is powerful, and it is prepared.” He underscores that America is strong and powerful and that they are not afraid of the future because they can and will handle it. In addition, he also warns the terrorist about an eventually war with the same quote. The US is ready for war in any minutes, and they want to fight for peace and security and win the war against terrorism.
The speech bears the mark of pathos in particular. In the first part of the speech, Bush keeps mention the victims and theirs family and friend. “The victims were in airplanes or in their offices -- secretaries, businessmen and women, military and federal workers. Moms and dads. Friends and neighbours.” He makes use of antithesis. For example “businessmen and women” and “Moms and dads. Friends and neighbours”. The reason why he uses antithesis in this case is that he wants to be spot on and appeal to as many in the population as possible. Bush also make uses of pronouns, especially the pronouns our, we and us. He only uses I a few times and by that Bush obtain the ability to accomplish the things he wants to say without losing anybody because the reader personifies with him. The only time he uses I is where he needs to take a step up and be USA’s president and the strongest man/nation. Bush also uses pronouns to create a contrast between the good and the evil. For example:” These acts of mass murder were intended to frighten our nation into chaos and retreat. But they have failed.” He underscore that there are a separation between the good and the evil ones, and that the evil is failing while the good is winning. The evil is of course the terrorist while the good is the citizens of America and the ones who are with them.
Bush also has some few intertextualities to the bible in the speech, one of them is “Psalm 23: "Even though I walk through the valley of the shadow of death, I fear no evil, for You are with me." That means that Bush also uses logos in his address because the America’s citizens have a very big belief in God. If the speech has been hold in Denmark, it would not achieve the same effect as it have been in the US. That is because that the Danes do not have such an extensive belief in the Christian faith as the American, and therefore it would not be logical for the Danes. Logos is the form of appeal who has the most long-lasting effect. By that, you can say that Bush knows his audience and refers to the bible because it will achieve the best effect as possibly, therefor Bush has choose wisely by referring to God.
Bush has many metaphors in his speech and one of them is “American was targeted for attack because we’re the brightest beacon for freedom and opportunity in the world”. Brightest beacon means Jesus, and by that, he points out that America is the place for freedom and opportunity, by referring to the bible. Bush has chosen well by using metaphor because a metaphor has the ability to create mental pictures in your head, and make it simpler to identify yourself, because the message becomes clearer. In this case, Bush want the citizens to understand that the reason why America is the target is that they are the nation who have the most freedom and opportunity in the world.
The language in the speech is very patriotic and beer mark of intertextualities and metaphors. The speech also contains many forms for rhetorical instrument, and because of that, Bush intention is clear and his purpose of calm the citizens and threat the terrorist have been successfully. Although some people could take it frivolous because of the language is very patriotic and therefore be very provocative. Another erroneous could also be that his audience not only are the American’s citizens, but the whole world. Bush did not talk to the world the whole time. For example when he refers to the bible, the message is only clear in America and not the rest of the world.

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