Using Exhibit 1.5 to guide your response, provide a workplace and a biblical example of applying the recommended research actions. “The treatment is only as good as the diagnosis,” this old adage rings throughout many scenarios, research included. The initial inception of research starts with a purpose. Researchers must first diagnose management’s issues before addressing the “how” and “what” of the solution (Cooper, 2014, pg. 16). Simon Sinek (2011) proposed that organizations neglecting the question of “why” and focusing more on the question of “how” and “what” starve themselves of opportunities for success. The purpose behind our actions is the most important quality of any system – and it goes the same for research. Without solid purpose and vision, practices seem confusing and unnecessary. Clarify the reason for research and the process can begin to flow. There are many good examples of purpose within organizations – but few as good as Whole Foods. Founded in 1980, by Craig Weller, John Mackey and Mark Skiles, a mission was born (Whole Foods, 2010). With a conviction for consumption of natural foods, these men wanted to share their vision with the world. They began their initiative in Austin and have grown to 374 locations globally all with the same mission in mind (Kowitt, 2014). Likewise, they have positioned themselves as number 55 on a list of the top 100 companies to work for (Moskowitz & Levering, 2015). When visiting a website, it is not difficult to find an “about us” tab or “our story”. However, Whole Foods explicitly streamlines their mission statement as well as the eight core values vital to their existence. These core values illustrate the countless hours spent researching who their core demographic is. Whole Foods isn’t just a store – they are a brand, an identity. This identity is one that millions of people with the same conviction