...Programme: | BTEC L3 Extended Diploma in Business | Unit (No. and Name): | Unit 3 Intro to Marketing Part 2 | Start Date: | 18th December 2014 | Deadline Date: | 16th January 2015 | Marking Tutor: | Danielle Vipond | Internal Verifier (Brief): | Tam Baldwin | Brief Verified (Date): | | Internal Verifier (Assessment) | Tam Baldwin | Targeted Criteria: | P1 | P2 | P3 | P4 | P5 | P6 | P7 | P8 | Achieved: | | | | | | | | | | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | Achieved: | | | | | | | | | | D1 | D2 | D3 | D4 | D5 | D6 | D7 | D8 | Achieved: | | | | | | | | | Plagiarism: Work handed in against this brief must be the learner’s own work. Any content not generated by the learner must be appropriately referenced; otherwise it will be taken to be that of the learner submitting it. Any infringement of the College’s Plagiarism guidelines will result in the Assignment not being marked and Disciplinary proceedings initiated. Scenario: | You work for a large marketing agency that consults for a variety of businesses on the marketing activities that they undertake in order to promote their products and services. Your marketing agency has a varied portfolio of clients and you have been given a range of business tasks to complete to help maintain their business and that of their clients. | Assessment Tasks: | Number | Task | Criteria Targeted | 1. | * Following your attendance at the workshop for P3 you will be given...
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...Checklist for Unit 19 Developing Business Teams Use the following check list to ensure that you include all the elements of the specification required to pass this task. Guidance for the merit has also been given. Specification Element | Have I included this in my assignment? | P1 Describe different types of teams and the benefits of teams of an organisation | Types of teams: * Informal / Formal * Size of teams (small / large) * Functions of Teams: * Temporary project / Task Team * Permanent TeamGuidance InformationEnsure that you introduce and describe each of the above and use examples to support your answers | | Benefits of Teams: * contribution to departmental and organisational productivity and effectiveness * targeting setting and monitoring (also discuss how performance is monitored) * reduction of alienation * fostering innovation * sharing expertise * implementing change * roles and identification and development of talent, eg BelbinGuidance InformationAgain ensure that you address all of the above. For Target Setting and Monitoring also discuss methods of this.Remember that M1 will be next and this is a continuation of Belbin, the last point | | M1 Compare the roles of the different members of a teamFor the merit you are taking the work of Belin a step further by discussing the roles in more detailWhich role members will work the best with which other roles? Why?Which role members will clash? Why?Which role is the strongest? Why...
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...How to Become a Virtual Assistant Virtual assistance is an important service that is constantly growing as more companies and organizations increasingly use the Internet and other virtual services for a variety of functions to ensure effective and advanced operations. Virtual assistants are independent contractors that use the latest technology to communicate with clients and perform a variety of services. What Does A Virtual Assistant Do? Virtual assistants are freelance assistants that provide technical, administrative, and social services from a home office. They use the telephone, fax, Internet, and email to communicate with their clients to provide immediate professional services and support. They perform a variety of tasks such as desktop publishing, writing and editing business correspondence and reports, bookkeeping, data entry, setting appointments, answering emails, and making travel arrangements. Virtual assistants often provide clerical tasks, but many provide additional services such as marketing and website development. Some virtual assistants specialize in a certain area such as real estate and technical writing. What Kind Of Training Does A Virtual Assistant Need? Virtual assistants must have at least a high school diploma or GED. Many employers prefer virtual assistants that have a solid knowledge of a variety of computer software applications such as database management, desktop publishing, and spreadsheets. Many virtual assistants complete training programs...
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...Business and Society Subject Code-3101 Fifth Semester Part : One “Business is a part of Larger Social system”-Explain from the system concept of business. (Page -12) What do you meant by move toward social concern? (Page -4) What is discontinuity? (Page -5) Define business. (Page -19) Give arguments for Social responsibility. (Page -24) Give arguments against Social responsibility. (Page -30) What is social responsibility? (Page -39) What is social response? (Page -46) Discuss the power-responsibility equation. (Page -47) What is the Iron Law of responsibility? (Page -50) Discuss the Changing role of Business Clients. (Page -59) Describe the elements of a Pluralistic social system. (Page -62) What do you mean by Diffusion of Power? (Page -66) Discuss the strength and weakness of a pluralistic society. (Page -69) Discuss the traditional business role. (Page -79) Define the Quality of life. (Page -85) Discuss the alternative ways is which business may respond to the social demands. (Page -85) Discuss in brief the different socially responsive roles played by a manager. (Page -102) Discuss the general effects of technology on society as a whole. (Page -117) What is social system? “Areas of social responsibility are expanding”- Explain. (Page -12, 7) Briefly discuss the role of socially responsive manager as a boundary mediator. (Page -104) What do you mean by social...
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...Impromtu speeches Start practicing with this list: * My three favorite animals. * What you would find in my closet. Make something up. * What you'd find under my bed. A spider named Fred and his cousin who can't find a job. * The best letter of the alphabet. * Why your mom/dad is special. * A day that stands out. * The best surprise ever. * I lost it! * If I had a million dollars to give away. * If cats/dogs ruled the world. * A trip to remember. * My favorite day of the year. * If I could only eat three foods forever. * If I could design a school. * Why books are important. * Three surprising facts about me. * How to impress your parents. * How to plan a party. * A job I'd love to have. * A day in my life. * If I could have dinner with anyone. * If I could travel through time. * My favorite book. * An important lesson I've learned. * What I've learned from cartoons. * The smartest cartoon character. * Three things I'd change if I ruled the world. * Why sports are important. I'm no good, so I'll tell you how bad I am. * The worst chores at home. * Why I deserve an allowance. * If I were in charge of school lunches. * If I had invented school. * The best theme park rides. * Whom do you admire most? * What is your favorite animal? * How to achieve your dreams. * Why you need a baby brother. * How to annoy an older sister. * How to save money. * Three things that...
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...Contemporary Issues In Education Research – Fourth Quarter 2013 Volume 6, Number 4 Student Perceptions Of Peer Credibility Based On Email Addresses Jeffrey A. Livermore, Henry Ford Community College, USA Marla G. Scafe, Walsh College, USA Linda S. Wiechowski, Walsh College, USA David J. Maier, Henry Ford Community College, USA ABSTRACT The purpose of this study was to evaluate students’ perceptions of their peer’s credibility based on email addresses. The survey was conducted at a community college in Michigan where all students were registered and actively taking at least one course. The survey results show that a student’s selection of an email address does influence other students’ perception of their credibility. An email address that consists of a nickname reduces the student’s perception of peer credibility. Keywords: Student Credibility; Email Address; Peer Credibility; Online Education INTRODUCTION T here is a growing trend toward online education. Schools find that there is a financial incentive and students appreciate the convenience and freedom of not being tied to set class times and locations. One of the challenges of online education is that students may never meet their peers and only have contact with them through an electronic learning management system. Online students complete group assignments and may even be asked to assess the course work of their peers. Some students question the credibility of their peers’ ability to perform in these roles (Kaufman...
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...the ratios in all business in the world are very vital to the business as it helps the business understand how they are perfoming and understnad their financial data. By using ratios the business is able to compare data from the current year with the previous years. for this businees,we will be able to know if they are making more profit or a loss or if they just broke even. There are four types of ratios that a business has to calculate. These are things like investment ratio, financial ratio, profitability ratio and utilization ratio. From the results shown you can see if the business profits are increasing which is a positive thing and shows the company is on a rise and they are making money, this is a steady rise in the company’s money. If the results show a decrease it means that the company is making a loss. another one you can evaluate is the net profit margin as this is helpful as it shows how profitable the company has been throughout the years and whether it is increasing in profit or not. Current ratio is the most effective because it shows you whether you can have enough money to pay back your debts. The ratio shows that they have more liabilities it means they would struggle to pay off their debts. A figure below one means that the business does not have enough current assets to pay off its debts, a figure between 1 and 1.5 means that they have just enough assets at the moment to pay off their debts and a figure that is above 1.5 means that the business has...
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...part of the selection process it is one of the most important parts of the prcess becasue without it a business will not get any applicants. Job adverts help a business to make people aware that they have a job vacancy, also a job advert contains information about the vacancy therefore it will then atract the right people. Furthermore when a business creates job adverts they must try to consider all legislations and ethical issues because if they dont a business can be sued and will have to pay a lot of money. National minimum Wage in the UK National minimum wage is the wage that employees would get, these figures are released by the government and the wages do vary depending on the age of the employees. For a businees like Tescos it is important that they but the correct wages that match the national minimum wage and so they should familiarize themselves with the rates before they create their job advert because the rates always change. In addition if a business puts the wrong wage rate for example it might be too low this can lead to the business getting sued and also they would have to pay to cahnge all their job advertisements which would increase expenses. Sex Discrimination Act 1995/97 Sex discrimintion is when someone is victimized for their gender, this act is most common with girls because 20 years...
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...Carnegie welcomes changes and adapts to change when others cant or wont. Some of his first jobs that he was good at…was able to do morse code by sound. Carnegie started in the railroad businees, the big business of the cutting edge industry. The telegraph was useful for trains to know when the train is coming through the line in an area. The telegraph was useful in spacing the trains out. To prevent deaths and damaging property. Deals with speed and deals with safety. Connection of steel to the railroad industry in the railroad tracks. On the ethical side, Tedlow views Carnegie as both good and bad. Gives money to build libraries on college campuses. Said you should be disgraced if you die with money in the bank, though he himself died with $40 million in the bank. Signed a telegraph message with his bosses name, an unethical lie but turned out fine and his boss Scott approved of it. Being a leader in a difficult situation and making a good decision. He had told the truth it could have potentially changed his future. Tedlow criticized him for his attitude toward labor and employees. In the 19th centuries there are pitch battles and violence over working conditions in steel mills. They work long hours doing dangerous and dirty work. Carnegie’s attitude toward labor, during Homestead the strike that calls out troops. Henry Frick, no-nonsense guy that doesn’t deal with the union but suppresses it left in charge when Carnegie leaves for Scotland. Doesn’t...
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...chapter 12 13 i think the government is playing its role in ensuring that the food supplied by the business is safe and invidual rights are protected as it is required by law to include the ingrdiants on the package to aware the consumer for any harmfull effects that might happen by the consumption of the particular food , however there is still a lot of room left where government can play its part. i am a manager at walmart and from my personal experience there are lot of rules and regualulations are implied by the government when i was hired as a manager i have to pass the federal test for food safety. in order to pass the test i had to learn the temeperatures at which a particular food should be cooked and held besides that in walmart stores all the product in fresh produce area are labeled with either its organic , non-organic along with the country of orgin. the descriptive tags are attached with the shelf to privide information and ingridants that is readily available for the consumer.there are visits in the store by food inspector once a week to make sure the cleanliness and the things are there where they are supposed to be. i think the key to it is how the business implement on the rules and guidlines given by the government when it comes to food areas.the government can make it better by doing more frequent surprise visits and also check the point of origin where the food is coming from. chap 7 stages of citizenship Corporate citizenship...
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...Starbucks: Internal assesssment of strategic variables CONTEXT: Starbucks was started in 1971 and is famous for its quality fresh-roasted coffee beans. An internal variable that Strabucks have is its resource and capabilty. It is a financially sound company which have a rapid pace of growth both domestically and internationally. The majority of their stores are located on the international market in over 62 countries contributing significantly to them being the market leader in the coffee industry. To be able to operate on such a global scale signifies strength of the company’s internal resources and capabilities. During the recession in 2008, their stock price went down significantly, but the profits were hardly affected. Starbucks also focus its resources on giving back to society as well; helping to improve social and economical conditions for small coffee farmers, provide financial help to community literacy in developing countries in which it operates and a major contributor of the Worldwide relief Development Organization. Its present consolidated revenues for quarter one of 2014 were $4.2 billion which is and increase of 12% over quarter one of 2013; this was due to 5% growth in global store sales. With the resources that Starbucks have had enabled them to expand globally on a rapid pace not to mention its manpower team (employees) whom is of utmost value to the organization making it what it is today. From initiation, the starbucks business culture have prevailed;...
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...Why the Highest Price is not the Best Price? It is about how to practice ‘value based pricing’ that support profits and promotes better relationships wth customers Accoring to them Value based pricing means finding out what the value is your offerings realtive to competitors and then charging as high as they can But t,s value based pricing usually shortsighted in 2 respects: 1)It does not consider the profiting from delivering superior value that may result in greaterprofitability 2)It weakens customer relationship Resim fiyatkasa temalı CASE:Electron Instruments manufactures scanning electron microscopes (SEMs).In 2007 as a new initiative Electron developed and introduced a desktop SEM They believed this desktop SEMs vastly superior to the next best alternative Japenese,but they did not conduct any customer value research their belief based on qualitative feedback from a few beta tes customers who were familiar wth SEM technology and most of them was the top customers of expensive SEMS They decided to sell these SEMS %25 higher then the price of the next best alternative. But the sales were not as good as they thouht So because of these poor results they decided to investigate what cause that.Marketing discovered that even they were not wrong about easy use of desktop SEM sor technological properties but their prospective customers did not evaluate them at the same way.Furter marketing discovered the close systme design whşich doesnt allow upgrades such as...
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...Butler Lumber Case Study I. Statement of Financial Problem Butler Lumber Company, a growing profitable business has exhausted its credit limit and the key issues facing it are: 1. Need for additional funds to continue the growth 2. Need to consolidate debt 3. Need to improve cash flexibility. In this case study I will be discussing following problem: Why has Butler Lumber been profitable in the increasing volume of sales but at the same time it is experiencing cash difficulties in 1988 – 1990? This is a historical problem and my calculations and assumptions are based on income statement and balance sheet for 1988 – 1990. II. General Framework for Financial Analyses There are different financial ratios and questions they answer: • Liquidity ratio – current ratio: Will Butler Lumber be able to pay off his debts as they come due? Satisfactory liquidity ratio is necessary if Butler Lumber is to continue its operations. • Asset management ratio: Does Butler Lumber have the appropriate amount of assets versus sales? How effectively is Butler Lumber managing its assets? • Debt management ration: Does Butler Lumber have the right mix of debt and equity? • Profitability Ratios: Are sales high enough? Do sales exceed the unit cost? It is necessary to calculate different types of financial ratios to examine different aspects of Butler Lumber’s operations. Key accounts for sources of funds for Butler...
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...CHAPTER ONE INTRODUCTION AND STATEMENT OF THE PROBLEM 1.1Introduction Out-sourcing is the business strategy management that is used to increase organaisation performance.This often is used when an organaisation has inadequate resources,experiences,skills, and knowledge about work. 1.2Background to the study The out-sourcing businees strategy is the mordern tool used in managing business activities so as to achieve the performance of the organaisation.The Ilala and Kinondoni municipal councils use outsourcing business strategy at Ubungo Bus Terminal (UBT) and Kariakoo markert to increase revenue collection but the implementation wasn poor.The purpose of this study research is to determine major challenges facing out-sourcing of non core-service in Tanzania Public sectors in Kinondoni and Ilala municipal councils.The chapter one has the following contents.Introduction of the study research, Background to the study research ,Backgroung of the problem,Statement of the problems, Research objectives Specific ,Research questions,Significance of the study,Significance to the study to the others,Significance to the private sectors,Limitation of the study,Organaisation of the dissertation and scope of the study research. Figure 1: The table of main benefits of outsourcing Adopted from (Farrington and Lysons 2006) Other benefits of out-source non-core services are: i. Specialist services and expertise can be bought in therefore creating...
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...USING RELEVANT EXAMPLES, SHOW THE APPLICATION OF THE MARKETING MIX AND EXTENDED MARKETING MIX FOR SERVICES IN A BUSINESS ORGANIZATION OF YOUR CHOICE The marketing mix refers to variables that a marketing manager can control to influence a brand’s sales or market share (Ellis, 2006). The marketer E. Jerome McCarthy proposed the four Ps classification in 1960, which has since been used by marketers throughout the world (Wikipedia, 2014). These variables are summarized as: product, price, promotion, and place (distribution). The 4P’s are also known as product marketing mix because their application is traditionally for marketing of products. Robert F. Lauterborn proposed a four Cs classification in 1990 which is a more consumer-oriented version of the four Ps (Wikipedia, 2014). They are: consumer, cost, communication and convenience. In this discussion we concentrate on McCarthy’s 4P’s. The extended marketing mix is, as the name suggests, an extension of the marketing mix which was traditionally for products (Bhasin, 2014). As services came more into the picture it was seen that the 4p’s could not justify the marketing mix. Bhasin further reports that the extended marketing mix was brought forward by adding the following 3 elements: Process, Physical evidence and People to make the 7P’s. These 3 more elements were necessary to explain the marketing of services. Therefore this extended marketing mix is also known as the service marketing mix. The marketing mix and extended marketing...
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