...Question 9 Explanation: Ad delivery determines how often your ads show throughout the day. After you set your campaign's budget, you have the option to choose one of two ad delivery methods: 1) Standard Delivery (default option) distributes your budget throughout the day to avoid reaching your budget early on. This option is recommended if you want to reach your audience evenly throughout the day, rather than just in the morning. 2) Accelerated Delivery displays your ads more quickly until you run out of budget. So, if your campaign is limited by budget, your ad might stop running earlier in the day. Question 12 Explanation: A client manager will be billed for these accounts via manager order-level monthly invoice Question 15 Explanation: Effective video ads educate and entertain, and also inspire the viewer to act. If your campaign's goal is not just about branding, make sure you communicate to your customers what you'd like them to do, such as visit your store or site, call a phone number, or complete a purchase. Letting people know that they can learn more by clicking "play" usually increases play rates and video interaction rates. * Entice customers to click "play" using rich, sharp colors. * Include a few words to describe your product, service, and/or business. * Boost your play rate with a call-to-action that lets customers know they can play the video to learn more. * Create multiple video ads with different opening image sizes to increase...
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...Progressive Commercial: Meant to be Together * In the commercials from Progressive, the ads were paid for by Progressive. Progressive’s slant to their commercial is that Progressive insurance makes everything better. If it is the outdoors then Progressive makes being outside more fun and a better time overall. The examples given by Progressive show that if it is fun it is Progressive, this commercial does not concentrate on prices they just concentrate on showing people having fun, I believe that it reflects the believe that if people are having it appeals to more people, especially at this time with the economic problems that everyone is having. Wendy’s Commercial: Wild Berry Frosting * In the commercials from Wendy’s the ads were paid for by Wendy’s. Wendy’s slant to their commercial is that by having a Wendy’s product you can experience a mini vacation. The commercials from Wendy’s once again have the same reflection of society that Progressive’s commercials have, that they make everything more fun. I think that at this moment in time with the economic problems and everything that is happening, people are more apt to go for something that appeals to the light hearted, to their happier moments. 2nd Part I am not skeptical of Giuliani’s credibility as he, as well as every American, knows what happened on 9/11. His sincerity came across clearly and he was in no position to fake the topic, especially since it creates a very strong emotional feedback from almost...
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...corrections as the campaign rolls on. 3. For a start, you can publish the campaign in all countries and territories, and as you progress and your app gets downloads, you can then try selecting target countries. 4. Do some research to find out popularity of your app or service in those countries – check on how similar apps and services have fared in those places. 5. Some countries are generally good when it comes to free and paid apps. They give good ads revenue on free apps and also do well in downloading paid apps, number one on this list is USA and also countries like Turkey, Germany, Spain and Italy have been good to me. 6. Monitor your campaigns periodically. It is good to check on the campaigns at least once a day (daily report) if you have the time. This way you can update the countries and cities, remove the non-performing and add new ones, and even update the ad image and message once in a while. This ensures that your ads are kept exciting and users click through.(improve your CTR). 7. Be careful with funds. Ad campaigns can turn out to be an expensive venture especially with the new payment models introduced by Google recently which collects funds directly from your Credit/debit card directly....
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...principles to inform your choices and comments. Please focus your analysis on visual tensions at play in your examples. Narrative tensions like humor and surprise may be also considered as a product of the visuals but should be secondary factors. Acceptable sources for examples include printed ads in magazines and newspapers, static ads on websites, and posters. Unacceptable sources include web banners and ads, videos of any kind, catalogs (inside and out), magazine covers, and websites for the item being promoted. You may scan printed pieces to save as a jpg/png and attach to your response. You may also provide screen shots or urls for print ads that are reproduced online (although, again, web ads are not appropriate). See “File Formats” under Course Content for image size and resolution guidelines. Post your example as a jpg or pdf and answer the following questions about your ad byThursday of week two: * Which elements of the ad fit our definition of low visual tension? Which principles are used (i.e., centering, symmetry, repetition, etc.)? * The low visual tension is location on the edges as the wording stops yet is not symmetrical to both sides. * Which elements of the ad fit our definition of high visual tension? Which principles are used (i.e., contrast, asymmetry, proximity etc.)? * The high visual tension is the woman centralized in the middle breaking up the writing in the background. There is also high tension in the way the letter contour a human...
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...1. Ad hoc (for a particular purpose/temporary) The selection of these five candidates has been done on an ad hoc basis. 2. Bona fide (genuine/real) It is important to prove yourself as bona fide citizen of the country to apply for a passport. 3. Bon voyage (good journey) He went to the airport to bid his friend bon voyage. 4. Elite (a group of powerful/talented people) Our cultural program will attract the elite of the city. 5. Entrepreneur (a person who sets up a business) The Government is providing lot of facilities to young entrepreneurs. 6. Modus operandi (a particular way of doing something) The police took a long time to understand the modus operandi of the criminal. 7. Post mortem (examination after death) The body of the accident victim was sent for post mortem. 8. Per capita (per head) The per capita income in India is still very low. 9. Per annum (per year) The new business is earning a profit of ten million per annum. 10. Millennium (a period of 100 years) Such news is heard once in a millennium. 11. Resume (curriculum vitae) One of the essentials while applying for a job is to prepare a good resume. 12. Vice versa (in the opposite way) We want to translate our literature from French to English and vice versa. 13. Ditto (the same) She looks ditto like her brother and even acts like him. 14. Finesse (delicate skill in guiding relations between people) She is famous for her finesse among her friends. 15. Décor (style of decoration) I was highly impressed...
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...Evaluating Business Communication BCOM/230 During week four, our Learning Team was assigned with writing several business communication reports to several different levels of management within the organization. There was a communication from the Accountant Manager to the CEO, Staff Accountant to peer, Staff Accountant to Sales Manager and Accountant Manager to the Ad Hoc Committee. In the communication from the Accountant Manager to the CEO, the message was conveyed appropriately, the communication was sent in a formal report, which was appropriate for the audience, the communication was appropriate level, the leadership style affected the communication, and the communication was ethically sound and did not share more information than needed. All communications in the report sent relayed the intended messages very well. However, the communication from the Accountant Manager to the CEO is a great example of a formal communication. At first, the communication was going to be sent as a memo, but after careful consideration, a formal report was created instead. This was the best form of communication sent to the CEO due to being the appropriate level for his position within the company. The report was written using very good word choices for the audience. There was not a lot of accounting jargon used or the use of overly big words. The report was well worded for anyone at any reading level to have read. However, well written the report could have had some visible numbers to...
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...of the decreasing UK government’s R&D expenditures with IS-LM and AS-AD models. First of all we will explain the effect of decreasing UK government’s R&D expenditures with IS-LM model. IS-LM curve is a macroeconomic model that graphically represents two intersecting curves. It focuses short run relationship between output and interest rate in the goods and financial markets. The IS curve is downward sloping and LM curve is upward sloping. If government decreases the spendings IS curve shifts left. Both output and interest rates decrease in the economy. LM curve doesn’t shift. If we look which way the investment change in the short run, it has different dimensions. Initially when government expenditures decreases cause decrease in output or income. So it can reduce the investment. In the second place decreasing government expenditures may lead to decrease in interest rates. Lower interest rates would make borrowing cheaper and should encourage firms or governments to invest. That’s why investment may increase. In our case we have seen that decreasing UK Government’s R&D expenditures cause both government and business investment fell. In summary according to the news about decreasing UK’s R&D spendings has negative effect in British economy. Secondly we will express the impact of UK Government’s decreasing spendings of R&D which is a government expenditure with AS-AD model. The AD–AS(aggregate demand–aggregate supply model) which is based on the Keynes’s...
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...2015 GRADUATE POLICIES FROM 2013/2014 BULLETIN POLICY ON ACADEMIC HONESTY Academic dishonesty is a serious ethical and professional infraction. “Hofstra University places high value upon educating students about academic honesty. At the same time, the University will not tolerate dishonesty, and it will not offer the privileges of the community to the repeat offender.” Please refer to at the Graduate Policy at http://www.hofstra.edu/pdf/Faculty/Senate/senate_FPS_11G.pdf for details about what constitutes academic dishonesty, including plagiarism, and Hofstra’s procedures for handling violations. UNIVERSITY POLICY ON GRADUATE INCOMPLETE GRADES When requested by the student, the instructor may grant, at her/his discretion, a grade of Incomplete (‘I’). An ‘I’ grade should be given only when unforeseen circumstances prevent the student from completing course work on time. As part of the normal final-grade process, the instructor must submit an ‘I’ grade online to the Office of Academic Records/Registrar with a default grade, the grade the student will receive if the missing work is not completed. The default final grade must be a letter grade or a permanent Incomplete (‘INC’); a UW is not an acceptable default grade. In unusual circumstances, the faculty member may submit an ‘I’ grade without prior discussion with the student. The instructor will decide the time frame in which the student will complete the required course work. However, the deadline may not exceed...
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...transaction, track assets, and obtain pertinent information. Users have become accustomed to working with different types of bases to get the job done. The one database used more by logistics personnel is the Oracle Discoverer Plus database. In this paper will discuss what is Discoverer Plus, we will breakdown some of its function areas like End User layer (EUL), Business Area, and Folders. We will discuss some feature of Discoverer Plus database, and last, we will provide the dated problems of Discoverer’s Plus database. Discoverer Plus is one of five parts of the Air Force Supply Central Database (AFSCD). According to AFM 23-110 “Discoverer Plus is an oracle database that provides supply technician and analyst with a user friendly ad hoc data retrieval tool. It gives the user capability of retrieving, organizing, and displaying data when they want it, in the way they want it” (USAF 2009). Discoverer Plus also gives user the choice of creating their own queries from scratch with the help of a friendly wizard. In addition a number of standard ad hoc queries are provided to each user under their user-ids. Although standard ad hoc queries contain a predefined set of data, they also have flexibility of applying conditions, change sort order, and modifying the display. Discoverer Plus is also invaluable to Air Staff, Headquarter, and supply managers as it help makes important decisions with the deep-rooted analytical function. EUL is a part of Discoverer Plus, it is a layer of information...
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...Finance and Accounting Information systems used in Aviation sector Finance and Accounting Information systems used in Aviation sector SUBMITTED BY: BHAVIK K. VORA 421 MBA (Tech.) Telecommunications Contents | SR. NO. | TOPICS | PAGE NO. | 1 | Aviation Sector: An overview | 3 | 2 | Effect of information system in aviation sector | 3 | 3 | Finance and accounting information system | 4 | 4 | Sirax Airfinance platform by Lufthansa systems syssystesm | 4 | 5 | Sirax Revenue Accounting | 5 | 6 | Sirax Cost Accounting | 8 | 7 | Sirax Business Intelligence | | Aviation industry: An overview The aviation industry traditionally grew due to increase in demand of business travellers as the companies started expanding their operations in different places all over the world. Moreover rise and income of the people had a positive effect on the tourism industry and thus leading to the growth of aviation industry. Deregulation and Privatisation of the aviation industry provided further impetus to its growth. Since 1970, the growth rate in the aviation industry has been about 6-7% Sirax Airfinance platform by Lufthansa systems With respect to the uncertainties that airlines are facing today, Sirax Airfinance platform can prove to be of great help to the airlines as it provides the right information at the right time. It keeps the airline updated about their operations and financial condition. It provides the airline with timely, accurate...
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...INFORMATION TECHNOLOGY RISK WARNING SIGNS Information technology has become an integral part of the business. As a result, information technology risks are not simply those that relate to the technology but are broader business issues that demand more complete business solutions. |“Warnings Signs” | |Does It | |To Look For |Description of “Warning Signs” |Exist? | | | | | |Major Changes in |Conversions to new information systems, migration to a new technology platform (e.g., change in | | |Information Systems |primary computer or network vendor, moving to client-server systems, or distributing programs and | | |or Technologies |data to portable computers), or even changes in key information systems personnel all entail some level ...
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...of Contents Table of Contents Stakeholders / Team Document History Approval Form A. Introduction Purpose Referenced Documents Requirements Issues B. Group Purpose and Objective Business Process / Need or Background Information Specification 1.1. Treatment Plan Goal Rating Module C. Ad Hoc Reporting Reporting Examples Data Dictionary D. Customer Communication E. Traceability Requirements to Specification Stakeholders / Team The following people are stakeholders or part of the team. Stakeholder Function Christy Winters Director of CQI for Families First Steve Walton Information Systems Coordinator Brent Blane Project Manager, QSI Doug King Business Analyst, QSI Document History Version Release Date Author, Reviewers Release Notes V1 Author: Doug King Reviewers: BA Team Approval Form Treatment Plan Rating Feature Specification Families First Project Information Client Families First Project Families First Version V1 Families First Qualifacts Systems Inc. 200 2nd Avenue South Nashville, TN 37201 By: By: Printed: Printed: Title: Title: Date: Date: Introduction Purpose This document details the business requirements and functional specifications for the following Feature. Group Description ECR Adding the treatment plan goal rating to a service document in the ECR Referenced Documents The following...
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...January 29, 2011 Mark Sales Manager Riordan Manufacturing 208 Industry Dr. Silver Springs, CA 99999 Dear Mark, You may already know that the ad hoc committee was established by the company CEO William so we can know all areas of JJJ Company. When you requested that I was to write an update for you on my findings from the meeting of the ad hoc committee which was concerning the acquisition of JJJ Company. With you being our sales manager you are correct that the sales numbers projected by JJJ Company’s financial statements and the possibility of acquiring their business clients could and should improve our company sales. When talking with you, I heard you mention that you were an employee of JJJ’s in 2005 so this helps you understand how JJJ Company’s sales department runs. This would require very little training for the current staff. After carefully listening to your thoughts and ideas; I decided to take the time to review the operating activities of JJJ Company. Even though JJJ Company’s sales number is high, it shows that the operating expense is high as well. Because of the operating expenses are high, any sales JJJ Company will be making is being used to pay expenses instead of saving for anything else that is needed. A company must be able to earn a profit or they will not be able to stay in business. I noticed in the last five years their company has had poor cash flow. This does require our company to support JJJ Company until they become financially...
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...challenges for Williams, whose job was not just to sell rooms but to sell them in such a way that would make the most money for the hotel. She used a combination of pricing and inventory controls to maximize profits. On the high-demand nights, she had to be careful not to sell out early at low rates. She also had to consider lengths of stay. There were plenty of business travelers wanting to stay one night and willing to pay top dollar. But those customers would not help her fill the hotel on less busy days the way a three-night stay might. Meanwhile, on Sundays, she needed enough rooms available at the lower rates to attract customers, but not so many that she might give rooms away to someone willing to pay more. Back then (some 17 years ago), Williams and her counterparts tackled these challenges on an ad hoc basis, with only homegrown statistics and their wits to help them decide what rates to offer to any given customer. Such prognostication took up the better part of her day. Today, Marriott's revenue managers can do the same work in less than an hour thanks to One Yield, an enterprisewide system that automates the business processes associated with optimizing revenue for more than 1,700 of the company's 2,600 properties. Unlike earlier systems that attempted to tackle this seminal issue of the hospitality industry-that is, maximizing the revenue for every available room-One Yield takes most of the guesswork out of setting rates by providing...
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...Master List of Logical Fallacies Fallacies are fake or deceptive arguments, arguments that prove nothing. Fallacies often seem superficially sound, and far too often have immense persuasive power, even after being clearly exposed as false. Fallacies are not always deliberate, but a good scholar’s purpose is always to identify and unmask fallacies in arguments. Ad Hominem Argument: Also, "personal attack," "poisoning the well." The fallacy of attempting to refute an argument by attacking the opposition’s personal character or reputation, using a corrupted negative argument from ethos. E.g., "He's so evil that you can't believe anything he says." See also Guilt by Association. Also applies to cases where potential opposing arguments are brushed aside without comment or consideration, as simply not worth arguing about. Appeal to Closure. The contemporary fallacy that an argument, standpoint, action or conclusion must be accepted, no matter how questionable, or else the point will remain unsettled and those affected will be denied "closure." This refuses to recognize the truth that some points will indeed remain unsettled, perhaps forever. (E.g., "Society would be protected, crime would be deterred and justice served if we sentence you to life without parole, but we need to execute you in order to provide some sense of closure.") (See also "Argument from Ignorance," "Argument from Consequences.") Appeal to Heaven: (also Deus Vult, Gott...
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