...Brief Overview of Business Intelligence and How Walmart Uses It Walmart is the biggest retailer in the world and handles more than one million customer transactions every hour and generates more than 2.5 petabytes of data storage (Venkatraman & Brooks, 2012). To put this into perspective, this data is equivalent to 167 times the number of books in America’s Library of Congress (Venkatraman & Brooks, 2012). So how can Wal-Mart use this massive amount of data and what useful information can this data provide? This paper will provide a brief overview of the importance of Business Intelligence (BI) and how the largest retailer in world, Walmart, is using it. BI platforms help management to truly understand its customer base and deliver individualized products and services (Brannon, 2010). When BI tools and analytics are used effectively, managers and decision makers can yield an all-encompassing view of the company, its position in the market, and its potential and perspectives (Albescu, and Pugna 2014). BI is best explained as a systematic process not found in a magazine, online or in a knowledge database. An organization that doesn’t have a viable BI capacity is making decisions without key information in this competitive market (Thomas, 2001). Walmart has more customer connections than any retailer in the world, from online activity to in-store purchases, and even social mentions (300,000 social mentions per week) (SAS Institute Inc.). Due to the abundance...
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...Chapter 12 Enhancing Decision Making Case 2: IBM and Cognos: Business Intelligence and Analytics for Improved Decision Making Tags: business decision making; business intelligence software; decision support systems; management reporting systems; executive dashboards; mobile delivery platforms. Summary In this video from the National Association of Broadcasters (NAB), Dan Fulwiler and Steve Segalewitz from IBM, discuss how understanding your online data more clearly can improve decision-making. Video demonstration of IBM/Cognos BI software applications. In the accelerating media industry, discovering relevant business insights within the chaos of available information can lead to substantial competitive advantage. IBM Business Intelligence and Analytics is designed to integrate all data providers and in-house sources to reveal timely and actionable business insights. The software collects, connects and leverages information from consumers to suppliers. L= 5:06 URL: http://www.youtube.com/watch?v=NI59ZgyQqBc Case IBM has been known for most of its recent history as the world's largest computer company. With over 388,000 employees worldwide, IBM is the largest and most profitable information technology employer in the world. It is still selling computers today, and is still one of the biggest computer companies in the world, and it has also been known to produce very efficient computers as well. IBM holds more patents than any other U.S. based technology company...
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...Hanns-G LLC, Have continued their investigation and Data Analyzing of the current business processes that have concurrently been in progress at Star plus Manufacturing Inc. Through our Time Spend at Star plus manufacturing Inc., we have conducted the following Business Analytics including but not limited too; Analyzing Qualitative Data, Analytics, Business Intelligence, Test and Learn, Business Processes, Statistics and Customer Dynamics. While Analyzing Qualitative Data; we have conducted Open-ended Questions, accepted written comments on questionnaires in order to generate Single word opinions, Brief Outlooks on company environment. We have also found some finding though daily business observations. During our Analytics practices, we have been able to develop optimal or realistic decision recommendations based on insights derived through the application of statistical models and analysis against existing and/or simulated future data. Business intelligence used a well-established process in guiding organizational change through using Computer-Based Techniques to identify, extract and analyze business data, such as Sales revenue by individual departments and products by each ones associated Costs and Income. Test and Learn methods in order to define the impact that, current strategies are impacting customers and clientele. Business Process in order to construct a representation of your current business processes. Statistic information used to find the Mean or median to calculate data...
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...Introduction Sprint has nearly 54 million customers and offers a host of products for consumers, businesses and government. The company recently began using analytics tools to try to make sense of the mountains of data created by Sprint network users on a daily basis. With approximately 70,000 employees worldwide and nearly $27 billion in annual revenues, Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network and an award-winning Tier 1 Internet backbone. Sprint provides local voice and data services in 18 states and operates the largest 100-percent digital, nationwide wireless network in the United States. The decision to focus our project on Sprint was based on a couple of factors. Sprint is currently the 3rd largest telecom operator in USA and with the recent take over by SoftBank the prospects to grow look promising. This provides a clear opportunity to help the business grow using analytics. Secondly because of our connections in the company we were able to get more information on Sprint’s analytics strategy and future plans. Recommendations Sprint Telecom is part of an industry, which is one of the largest providers of data in the world. Sprint’s initial big data steps have been in the right direction. They have successfully used their current data sets for quick profits and short-term results. It is now time to take the jump...
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...100 academic, government and corporate entities, it was evident that success as an independent operation was possible. Goodnight, Sall and two other facility members decided to leave NCSU and develop SAS Institute Inc. - – a private company "devoted to the maintenance and further development of statistical analysis systems." The Company’s mission is to deliver solutions that drive innovation and improve performance ("SAS Company Stats," n.d.). II. Organizational Strengths and Weaknesses A. First organizational Strength SAS Institute offers analytical software in over 24 industries from Automotive to Utilities. They have over 350 enterprise solutions, products, insights and trends. SAS software is installed at more than 75,000 business, government and university sites ("SAS Company Stats," n.d.). The company also has customers in over 141 countries and nearly 14,000 employees worldwide....
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...developments in data analytic. We treat some strategic, ethical, and technical dimensions of big data. The technical foci of the course include data structures, data warehousing, Structured Query Language (SQL), and high-impact visual displays. The principal objective of the course is to help students build understanding of data as an essential competitive resource, and acquire advanced computer skills through cases and hands-on applications. Assignments and classroom time will be devoted to both to analysis of current developments in analytics and to gaining experience with current tools. Davenport , Thomas H. and Harris, Jeanne G. Competing on Analytics: The New Science of Winning. Cambridge: Harvard Business School Press, 2007. ISBN 978-1422103326. Available for purchase at the bookstore. There is a required on-line course pack available for purchase at the Harvard Business Publishing website at this URL: https://cb.hbsp.harvard.edu/cbmp/access/23455671 This link is also available on LATTE . See last page of Syllabus for course pack contents. Other readings as posted on LATTE site. Learning Goals and Objectives Overview Required Reading Upon successful completion of this module, students will: Think of data as a strategic resource in business. Understand the logic of complex data queries in the context of on-line business research sources. Be familiar with current developments in Big Data, business intelligence, and competitive analytics. Be able to design...
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...developments in data analytic. We treat some strategic, ethical, and technical dimensions of big data. The technical foci of the course include data structures, data warehousing, Structured Query Language (SQL), and high-impact visual displays. The principal objective of the course is to help students build understanding of data as an essential competitive resource, and acquire advanced computer skills through cases and hands-on applications. Assignments and classroom time will be devoted to both to analysis of current developments in analytics and to gaining experience with current tools. Davenport , Thomas H. and Harris, Jeanne G. Competing on Analytics: The New Science of Winning. Cambridge: Harvard Business School Press, 2007. ISBN 978-1422103326. Available for purchase at the bookstore. There is a required on-line course pack available for purchase at the Harvard Business Publishing website at this URL: https://cb.hbsp.harvard.edu/cbmp/access/23455671 This link is also available on LATTE . See last page of Syllabus for course pack contents. Other readings as posted on LATTE site. Learning Goals and Objectives Overview Required Reading Upon successful completion of this module, students will: Think of data as a strategic resource in business. Understand the logic of complex data queries in the context of on-line business research sources. Be familiar with current developments in Big Data, business intelligence, and competitive analytics. Be able to design...
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...QTM2000 Case Studies in Business Analytics Spring 2016 Section 01:T/Th 9:45AM-11:20AM – Gerber 102 Section 02:T/Th 11:30AM-1:05PM – Gerber 102 Instructor: Denise Sakai Troxell Office: Babson Hall 318 Office hrs: By appointment only | Phone: (781) 239-6309e-mail: troxell@babson.edu | Course Description (from catalog): This course builds on the modeling skills acquired in the QTM core with special emphasis on case studies in Business Analytics – the science of iterative exploration of data that can be used to gain insights and optimize business processes. Data visualization and predictive analytics techniques are used to investigate the relationships between items of interest to improve the understanding of complex managerial models with sometimes large data sets to aid decision-making. These techniques and methods are introduced with widely used commercial statistical packages for data mining and predictive analytics, in the context of real-world applications from diverse business areas such as marketing, finance, and operations. Students will gain exposure to a variety of software packages, including R, the most popular open-source package used by analytics practitioners around the world. Topics covered include advanced methods for data visualization, logistic regression, decision tree learning methods, clustering, and association rules. Case studies draw on examples ranging from database marketing to financial forecasting. This course satisfies one of the...
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...reports, memos, letterheads, and other written business papers. Word has several key built-in functions, including bold, italics, underlining, super- and sub-script, paragraph and line formatting, bullet points, and so forth. The page layout function allows users to customize the size and format of the paper they are trying to create. Flowcharts * Microsoft Word offers a multitude of shapes, lines, and symbols for use in crafting flowcharts. In contrast to typical written documents, flowcharts are visual diagrams meant to direct a reader's attention to the process or flow of a project. Word's various options allow you to customize the layout and look of flowcharts, as well as type text inside and next to shapes, insert images, and so on. * Mailing Labels * A very widespread use of Microsoft Word in the workplace is in typing and printing mailing labels. Word offers a preset layout in the correct size to print on label paper, which makes mailing much easier than the traditional method of writing labels by hand or typing each label individually on a typewriter. You can also customize the label format for different size labels, as well as laying out text to be printed directly on envelopes. Letters Microsoft Word enables you to create a range of correspondence from a simple office memo to mail-merged form letters with hundreds of addresses. Special programming in the software senses when you are typing a business letter and will pop up a guide to help format the...
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...Organizational Theory: Determinants of Structure -------------------------------------------------------------------------------- The objective here is to understand why organizations have the structure that they do. By "structure" I mean things like degree and type of horizontal differentiation, vertical differentiation, mechanisms of coordination and control, formalization, and centralization of power. See handouts page for more information on organizational structure. According to Taylor, Fayol, Weber and other classical theorists, there is a single best way for organization to be structured. Yet organizations vary considerably on structural attributes. The objective of much research has been to understand what determines these variations. Is it random or systematic? Are some organizations simply less perfect than others, or are different designs better for different situations? Contingency Theory In contrast to the classical scholars, most theorists today believe that there is no one best way to organize. What is important is that there be a fit between the organization's structure, its size, its technology, and the requirements of its environment. This perspective is known as "contingency theory" and contrasts with the perspective of classical theorists like Weber, Taylor, Fayol, etc. who thought that there probably was one way to run organizations that was the best. Size This refers to capacity, number of personnel, outputs (customers, sales), resources...
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...and Thursday, 10 – 11 am, 524 Alter Hall, Main Campus Tel: (215) 204-3561; Email: susan.mudambi@temple.edu Home Page: http://astro.temple.edu/~smudambi/ Course Description Digital technologies have become an integral component of daily life for many firms and consumers. Although digital marketing is an important part of business strategy, the dynamic nature of technology and consumer culture raises many strategic and social challenges. This course examines the theories and concepts underlying the use of information and communication technology by firms and consumers, and challenges students to critique and utilize digital tools and social media, including Twitter, Facebook, online reviews, blogs, paid search, digital advertising, and online promotions. The identification of critical success factors and best practices are central to the course, as are quantitative methods for analyzing marketing effectiveness. The course examines the theory and realities of digital marketing in both business-to-consumer (B2C) and business-to-business (B2B) markets. Course Prerequisite: Marketing Management (MKT 2101) Required Readings: Ivey business cases include: Jill’s Table; Mission Impossible; and Tesco’s Virtual Store. Other readings available free through Blackboard. Students are expected to budget $40 - $60 for cases, Google AdWords, color printing, and other course-related materials. Learning Objectives * Understand theories and concepts underlying the...
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...External factors affecting the organization...................................................................5 Macro-environmental level: Pestle analysis is applied ...............................................12 Major Changes taking place in the external environment.................................... 12 1.3.2. Industry Level: Porter five forces.........................................................................................13 2. Review of Tesco Existing Plans ................................................................................. 16 2.1. Tools to analyze the effect of current business plan............................................... 16 2.2. Position of Tesco in its current market ....................................................................... 17 2.3. Competitive Strengths and weaknesses of current business strategy ............. 19 3. Consideration of Strategic Options.......................................................................... 20 3.1.1. 3.1. Market Penetration ....................................................................................................................21 Modeling tools to develop strategic options for Tesco .......................................... 20 3.1.2. 3.1.3. 3.1.4....
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...to company operations and assesses and recommends strategies for maintaining organizational stability and continuity in the global marketplace. 326.4.3: Contingency Planning The graduate develops and analyzes organizational contingency plans for responding to sudden and rapid environmental changes. 326.4.4 Risk Evaluation and Mitigation The graduate evaluates internal and external risks and recommends risk mitigation strategies and techniques to an organization. 326.4.5: Organizational Risk Management Programs The graduate develops and assesses enterprise risk management programs for organizations and incorporates industry best practices in risk management processes and programs. 326.4.6: Risk Optimization The graduate uses risk control and risk optimization analytics and strategies to maximize returns relative to risk for organizations. 329.5.3: Ethics and Information Technology Security The graduate makes ethical decisions for the use of...
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...DDBA 8160: Business Strategy and Innovation Student Support and Calendar Information: So that you have all key information available to you offline, it is highly recommended that you print out the following items for your reference: * This Syllabus * Term Calendar * Instructor and Student Support Info Course Number and Title DDBA 8160: Business Strategy and Innovation Credits 3 credits Catalog Description This course focuses on the development and implementation of business strategies that enable competitive advantage, with an emphasis on understanding the current environment and innovation in which the organization competes and forecasting how that environment may change. Course assignments focus on the practical application of writing and critical-thinking skills and the integration of professional practice at the doctoral level. Learning Objectives Stated in Terms of Learning Outcomes By the end of this course, you will be able to: * Demonstrate an understanding of the evolution of traditional concepts of strategic management and thinking, including models of business-level competitive advantage * Evaluate contemporary challenges to traditional strategic management and thinking models * Apply systems-thinking principles to the framing and analysis of business problems and opportunities * Develop innovative business strategies designed to achieve sustainable solutions * Synthesize principles of sustainable strategic management...
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...McBride Marketing Paper BSA/310 April 14, 2014 McBride Marketing Paper The marketing of an organization and that marketing’s success plays an integral role in the overall success of the organization. Marketing involves all of the business functions that support the customer value exchange including your advertising, branding, public relations, market research, corporate promotion, image management, and customer loyalty to brands and products. It’s everything your business does to acquire customers and maintain a positive relationship with them. Ultimately, the purpose and goal of your marketing is to match your services to the people who need and want them, thus ensuring your profitability. Now that you’re clear on all that marketing entails, let’s understand why it should be an important aspect of your business. The key piece of marketing’s overall goal is that it helps ensure your organization’s profitability. As business professionals, I’m sure I don’t need to explain this in much detail; without profitability an organization and its operations are not sustainable. We put those pieces together and we understand that big picture, a lack in marketing could result in the closure of your precious company. McBride Financial no doubt understands the importance of marketing, you’ve after all expressed a desire to expand your customer base and wish to do so through marketing. If McBride takes the right approach to marketing, you can absolutely expand your customer base...
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