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Business Business Strategy Formulation Theory, Process, and the Intellectual Revolution

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Submitted By Chakri
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Pages 322
Business Strategy
Formulation:
Theory, Process, and the
Intellectual Revolution

Anthony W. Ulwick

QUORUM BOOKS

Business Strategy
Formulation

Business Strategy
Formulation
Theory, Process, and the
Intellectual Revolution
Anthony W. Ulwick

QUORUM BOOKS
Westport, Connecticut • London

Library of Congress Cataloging-in-Publication Data
Ulwick, Anthony W., 1957–
Business strategy formulation : theory, process, and the intellectual revolution / Anthony W. Ulwick.
p. cm.
Includes bibliographical references and index.
ISBN 1–56720–273–X (alk. paper)
1. Strategic planning. I. Title.
HD30.28.U44 1999
658.4'012—dc21
99–13714
British Library Cataloguing in Publication Data is available.
Copyright ᭧ 1999 by Anthony W. Ulwick
All rights reserved. No portion of this book may be reproduced, by any process or technique, without the express written consent of the publisher.
Library of Congress Catalog Card Number: 99–13714
ISBN: 1–56720–273–X
First published in 1999
Quorum Books, 88 Post Road West, Westport, CT 06881
An imprint of Greenwood Publishing Group, Inc. www.quorumbooks.com Printed in the United States of America

The paper used in this book complies with the
Permanent Paper Standard issued by the National
Information Standards Organization (Z39.48–1984).
10 9 8 7 6 5 4 3 2 1

Dedicated to my wife, Heather Lee, and our son,
Anthony—my sources of love and inspiration.

Contents
Preface
Acknowledgments
Introduction
1. The Intellectual Revolution

ix xv xvii
1

2. Transforming the Thinking Process

17

3. Structuring the Process of Strategy Formulation

37

4. Desired Outcomes: Redefining the Concept of ‘‘Requirements’’

55

5. Defining the Desired Competitive Position

79

6. Integrating Structure and Information into a Process for Strategy
Formulation

99

7. Engaging in the

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