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BRUINS FOOTWEAR CO.
Business Strategy Game Year 11-12 Report

Prepared For: Michael Breen Prepared By: Group B (Bruins)

November 30th 2011

BRUINS FOOTWEAR CO. | 2

THE BRUINS FOOTWEAR CO.
ATHLETIC SHOES November 2011 This document has been prepared by actual BSG Simulated facts. Bruins Footwear serves consumer products and allied businesses within four regions. Bruins Footwear’s market intelligence reports are specifically designed to aid the action oriented executive by providing a thorough presentation of essential data and concise analysis.

President:

Bhavani Watinkson

Vice-President Accounting:

Nicholas Iserdial

Vice-President Finance:

Arewiner Purba

Vice-President Marketing:

Patricia Rosart

Vice-President Human Resources:

Cristian Alvarez

BRUINS FOOTWEAR CO. | 3

EXECUTIVE SUMMARY
The athletic footwear industry is extremely competitive as well as a demanding market where aggressive competition, on-going research & development, price conscience consumers, and continuous changing market trends and fads have all been attributing factors in how a manufacturer in this industry responds. As a result, this makes the opinions of buyers very important. It is essential to develop strong relationships with these buyers for the improvement and future growth of a company within any industry. Bruins Footwear has always been a company that stands for revolutionary inventions in the athletic footwear industry. Bruins footwear reported in Year 12 one of the most successful years in its history after implementing new sales, cost cutting strategies, competitive pricing and marketing strategies. With branded sales generating net revenues of $482,034,000 the results of implementing various strategies proved to be a success, during this one year time span net revenues increased by 62.36% which was 32.97% of the industry net sales.

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