...in Business Simulation Training Games by Jennifer Ching-Wen Han Submitted to the Department of Electrical Engineering and Computer Science in Partial Fulfillment of the Requirements for the Degree of Masters of Engineering in Electrical Engineering and Computer Science at the MASSACHUSETTS INSTITUTE OF TECHNOLOGY May 9th, 1997 © Massachusetts Institute of Technology, 1997. All Rights Reserved. Au th or ............................................................................. Departmenft-f Electrical Engineering and Computer Science May 9th, 1997 Certified by .... .................................. ................... Richard C. Larson _Th sis Supervisor Accepted by ........ ............ Arthur C. Smith Chairman, Department Committee on Graduate Theses ...... Using System Dynamics in Business Simulation Training Games by Jennifer Ching-Wen Han Submitted to the Department of Electrical Engineering and Computer Science May 9th, 1997 In Partial Fulfillment of the Requirements for the Degree of Masters of Engineering in Electrical Engineering and Computer Science ABSTRACT This thesis project includes researching and designing a system dynamics model for use in an existing Andersen Consulting Education (ACE) project management training game. This serves two major purposes. The first is to show how system dynamics can be used as a realistic and potentially superior method of business modeling. The second is to actually improve the existing game. The...
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...Sony Corporation and the Video Game Console Market: 1 A Competitive Analysis By Ryan Bogner, Peter Hung, Guan Wang, and Steven Wang This report evaluates Sony Corporation’s strategy in the console gaming market from the top-down perspective of the entire corporation. 1 Executive Summary Sony’s current strategy in the video game console market is simple: use the technologically superior Playstation 3 as a loss leader to introduce the Blu-ray optical drive2 into consumers’ homes and leverage that market penetration to drive content sales once Blu-ray is established as the de facto standard for optical storage. It is therefore in Sony’s interest to reach the tipping point for market adoption of Blu-ray as soon as possible. To increase the rate of Blu-ray adoption in the market, we recommend that Sony adopt a “good-better-best” strategy, whereby Sony produces discounted and premium versions of the current Playstation 3 for sale to consumers. This strategy will encourage price-sensitive customers to purchase Playstation 3 consoles without marginalizing power gamers. Nintendo and Microsoft will most likely respond to this strategy with differentiation rather than price competition. If Sony reinforces this strategy with coherent marketing and intellectual property strategies, it can increase Blu-ray adoption rates and make it more likely that the format will be adopted as a standard. The Market for Video Game Consoles is Growing, but Competition is Fierce The market for...
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...1.In the business strategy game one should buy plant upgrades early in the game, because it has an accumulative effect. In the "Plant Capacity" screen you are given four different plant upgrade options per plant. Depending on what your strategy is, one should upgrade their plant in each region with at least two different options. 2. In the "Branded Production" screen you will want to make TQM/sigma six have a value of 2.50 because it helps you achieve a higher SQ rating and set Best Practices at 5000 because it will save you money per pair of shoes produced. Keep these values the same from the start of the game and until the end because they also have an accumulative effect. The business strategy game values more models offered than SQ rating. 3. On should treat the business strategy game like a real corporation and take out loans early on in the game because you have a better credit score starting out. Borrow the maximum amount for the first few years. Use the money from the loans to build more plant capacity in existing plants as well as possibly a new plant in another geographic region such as Latin America. Once your company starts making more and more revenue every year, you can repay your loans early, buy back stock, and pay dividends. 4. After the business strategy game is run, buy excess capacity that all of the other teams sell. The number of excess capacity will be shown on the "Corporate Lobby" screen, and to buy it you just go to the "Plant Capacity" screen...
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...Game Theory in Business Decision | | | Content 1. Introduction -------------------------------------------------------------------- P.2 2. Main Models of Game Theory ---------------------------------------------- p.3-4 3. Nash Equilibrium ------------------------------------------------------------- p.5 4. Dominant Strategy ----------------------------------------------------------- p.5 5. Prisoners’ Dilemma ---------------------------------------------------------- p.5-6 6. Daily Example of Competition of Supermarkets ------------------------ p.7-8 7. Daily Example of Competition of Mobile Market ---------------------- p.9-10 8. Daily Example of Penalty Kick in Football Match --------------------- p.11-12 9. Conclusion ------------------------------------------------------------------- p.13 10. Reference -------------------------------------------------------------------- p.14-15 Introduction Game theory is the study of how people behave in strategic situations. Game theory concerns situations in which multiple players make strategically interdependent decisions. The term interdependent means that one person’s behavior affects another person’s well-being. We can make use of game theory on different aspects such as economics, political science and even our daily life. For example, whether TV stations leads to enlarge the market shares on program production usually depends on the subsequent moves...
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...A business model describes the rational of how value is created, delivered and captured. A business model dictates the long term and short term strategies for competitive advantage which in turn get translated to Operating model (Business Process, Technology, People, Ownership and Metrics) for execution. One- Sided Business models are referred as the models with a single direction for the monetary flow, and a single direction for product and service refinement. Involved actors form a value chain and activities early in the value chain are called "upstream" (suppliers & partners), whereas "downstream"(customers) refers to later parts of the same value chain. The monetary flow in One-Sided Business Models flows from downstream actors to upstream actors, while digital and physical products and services are refined in the opposite direction. Value propositions are formed towards downstream actors and revenues can come from the closest actor in the chain and/or from actors further downstream. One-Sided Business Models Two-Sided Business Models When the refinement of products and services, or the monetary flow has two directions, it is referred as Two-Sided Business Models. The concept of a value chain and terms such as upstream and downstream is not as clear as in One-Sided Business Models. Development can be made by what is in One-Sided Business Models referred to as downstream actors and monetary flow can come from actors referred to as upstream. Two – Sided Business...
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...Section 2: StratSim Operations Guide StratSimManagement is designed to be easy to use and is compatible with all the recent Microsoft Windows operating systems. This operations guide helps you start the simulation and also provides more detailed descriptions of each of the reports and decision screens. The StratSim simulation contains all the marketing, competitive, and financial reports for your industry. After reviewing these reports, you will make decisions that are automatically saved on the Interpretive website. Once your decisions (and those of your competitors) are completed, Interpretive will advance the simulation, update the results, and you will be able to view the outcomes. Getting Started StratSim is compatible with all the recent Microsoft Windows operating systems and requires a hard drive and Internet connection. The minimum requirements are: • Windows Vista or XP • Internet access (Broadband recommended, dial-up acceptable) and a web-browser • 4 MB of hard disk space (or zip drive / memory stick) Accessing the Simulation To use StratSim, first login at the student login page at www.interpretive.com. You will receive your login information either from your instructor or directly from Interpretive. After logging in and placing your order, click on Simulation at the top, and Access Simulation in the left hand column to see the following page. Click here to see simulation related information Help and FAQs Support materials for your event Information about...
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...Period 3 • With sales of EUR 6.55 million, we achieved the second best result in our company's history. • Copybee has increased both its market share and its absolute level of shipments. • Customers are convinced by our weighing systems (customer satisfaction 91) that increase the flexibility and quality of processes and cut production costs. • Less interruption during production, better utilization of capacity and better staff utilization are also some of the decisive benefits. • The balancing between the current and the planned data shows, that we reached a 3,9 percent advance in sales and a 196,1 percent advance in return on equity. • The profit for the period was overall 6.0 mEUR Period 4 • Copybee made a loss of -4.54 compared to the previous period 3. • The total profit was 2.01. What will be changed (investment, Umsatzsteigerung, EVA) Measurements to increase sales Despite the bleak economic outlook at present, the key determinants of the future development of Copybee continue to lie in our ability to successfully increase our sales (by raising volumes in current markets, expanding into new regions, tapping new applications like mobility ) and to use innovative technologies to reduce our costs. Measurements in investments There is a high degree of uncertainty related to the realization of investment projects and the current credit crunch and economic crisis, but for future decisions we want to invest in a new color copier. To do so, we...
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...5.2.2 Business Simulation Game (Individual Report) The Business Simulation Game (Developing Winning Competitive Strategies) is an online, PC-based exercise where you run (in groups) an already established company in head-to-head competition against companies run by other groups from your class. Company operations are made as realistic as possible and the functioning of the marketplace in this Business Strategy Game closely mirrors the competitive functioning of the real-world business arena, thus allowing you and your co-managers to proceed rationally and logically in making strategic based decisions. As strategic managers you will need to satisfy your board members and shareholders/investors on five set performance objectives for the company. These will be explained in full detail in the Participant's Guide which you can download once you register for the game. While the objective of the game itself is to end up leading the competition, through these performance objectives, your assessment mark will be based on an individual report. This simulation game will commence from the tenth week (eleventh for cohort 2) of term. There will be: two practice sessions in the first two weeks where the simulation game will be presented in full detail; followed by five full decision making sessions over the next five weeks. At the end of the Business Simulation Game you will be required to prepare an Individual Reflective Strategic Report. This report will be borne out of your strategic...
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...Elite Feet Manager’s Report June 25, 2013 Introduction This manager’s report provides a financial performance review of the business operations for athletic footwear industry’s Elite Feet for production Years 11 through 18. Included in the report are trends in company’s annual total revenues, earnings per share (EPS), return on equity (ROE), credit rating, stock price and image rating. Additionally reported are the strategic vision for the company, performance targets for the aforementioned production years plus the next two years, the company’s competitive strategy as well as production strategy, finance strategy and dividend policy. Also discussed is a look at the company’s closest competitors and the actions that could be taken to out-compete these companies. In conclusion, stated are the “lessons learned” about crafting a winning strategy for a company to be financially and competitively successful in a hear-to-head battle against shrewdly-managed rival companies. According to the information provided by the Player’s Guide, operations and production information provided on the end of Year 10 shows Elite Feet “currently produces footwear at 2 plants – a 2 million–pair plant in North America and a newer 4 million-pair plant in Asia. Both plants can be operated at overtime to boost annual capacity by 20%, thus giving the company a current annual capacity of 7,200,000 pairs. Sales volume in Year 10 equaled 5.2 million pairs. At management’s direction, the company’s...
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...Financial Analysis AMBITIOUS Robert Blaauw 0801654 Denise Doolhof 0785802 Remco Taal 0801584 Class CEV3 Strategic Business game Commissioned by Mr Wijnia Study Commercial Economics Institute for commercial management Rotterdam University Rotterdam, April 1st 2010 EARNINGS PER SHARE At the beginning of the game in year 10 Ambitious had earnings per share (EPS) of $ 2.50. In year 11 the EPS drastically dropped to $ 0.72. This was because the net profit that year was only $ 7,202. Since 10.000 shares were emitted, the price per share was $ 0.72. It appeared that supply was higher than demand. This was reflected in our price against that of our competitors. Ambitious was left with unsold stock and that was not good for the net profit. In year 12, the share subsequently rose to $ 3.94. Compared with the previous year, the net profit rose from $ 7,202 to $ 39,400. This was partly because Ambitious had limited stocks over year 11 and consequently sold more shoes. In year 13, for the first time, the company started selling in the private label market and shares increased to $ 4.65. Also on the Wholesale and Internet market everything sold and Ambition even sold a part of their old stock. The EPS could have been higher, but the company invested a small part in additional capacity. In year 14 the growth of earnings per share rose to $ 5.40. In this year Ambitious has celebrity appeal for the first time and has invested in a new plant in Latin-America...
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...The Global Business Game – Personal Report 1. STRATEGIC DIAGNOSIS 1. External Diagnosis 1.11 PESTEL Analysis [pic] ·Political factors: As for the home-country: USA The government of the United States is basically pro-business. Its relatively low interest and inflation rates have led to the longest run of GDP growth in its history despite of an economic shut-down occurred in mid-2001. The local government grants my company with long-term tax waivers and abatements to keep me as a way to insure my role as the major employer in the area. However, my company is charged with a relatively high labor rates. In the rage of international: Pro-business governmental posture makes Germany a major exporter of highly engineered products. There are four major cities in Germany which are Berlin, Hamburg, Munich and Frankfurt; they cover 8.9 million of the total population. Spain has had rather turbulent politics and a degree of political unrest lingers. There are three major cities in Spain which are Madrid, Barcelona and Valencia, the total population of these three major cities is 10.3 million. In Mexico, various administrations have intended to improve the population’s welfare through different kind of economic and social reforms but the improvement is not yet obvious. The four major cities in Mexico are Mexico City, Guadalajara, Monterrey and Puebla, the total population of these four cities is 27.6 million. The relation between the United States and Japan has been strained since...
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...BRUINS FOOTWEAR CO. Business Strategy Game Year 11-12 Report Prepared For: Michael Breen Prepared By: Group B (Bruins) November 30th 2011 BRUINS FOOTWEAR CO. | 2 THE BRUINS FOOTWEAR CO. ATHLETIC SHOES November 2011 This document has been prepared by actual BSG Simulated facts. Bruins Footwear serves consumer products and allied businesses within four regions. Bruins Footwear’s market intelligence reports are specifically designed to aid the action oriented executive by providing a thorough presentation of essential data and concise analysis. President: Bhavani Watinkson Vice-President Accounting: Nicholas Iserdial Vice-President Finance: Arewiner Purba Vice-President Marketing: Patricia Rosart Vice-President Human Resources: Cristian Alvarez BRUINS FOOTWEAR CO. | 3 EXECUTIVE SUMMARY The athletic footwear industry is extremely competitive as well as a demanding market where aggressive competition, on-going research & development, price conscience consumers, and continuous changing market trends and fads have all been attributing factors in how a manufacturer in this industry responds. As a result, this makes the opinions of buyers very important. It is essential to develop strong relationships with these buyers for the improvement and future growth of a company within any industry. Bruins Footwear has always been a company that stands for revolutionary inventions in the athletic footwear industry. Bruins footwear reported in...
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...Is the international market arena in which your athletic footwear company competes characterized by multi-country competition or global competition? Explain why. 1. Is your company employing a global strategy in branded footwear or a strategy that varies significantly from geographic region to geographic region? If the latter, what are the specific strategy differences from region to region? Our company, is employing a global strategy. We have a lower S/Q than our competitors at the current moment, which actually negatively affects our sales. We forecast each year in an attempt to dominate the footwear market in each geographic region. Our products are distributed among all the regions and doesn’t just rely on one or two specific regions. 2. Is your company employing a global strategy in private-label footwear or a strategy that varies significantly from geographic region to geographic region? If the latter, what are the specific strategy differences from region to region? Our company, is employing a global strategy in private-label footwear. We have a global market that accept bids from all four geographic areas, North America, Latin America, Asia Pacific, and Europe-Africa. We view this is a great opportunity to make profit and attempts to maximize our profit as much as possible. The private-label sector only requires the minimum SQ ratings, and therefore the production costs are less, as they do not typically require a high percentage of superior...
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...Executive Summary A.S.P.S Affordable Sports Performance Shoes (A.S.P.S) Executive Summary Vision Statement Mission Statement “The mission for A.S.P.S is to be the industry leader in athletic footwear. A.S.P.S provides athletes around the world a product that can allow them to perform at their best. We offer an affordable price so we are able to provide a product for the professional and recreational athlete. A.S.P.S will continue to adapt to the needs of our athletes, focusing each and every day on maximizing the utility of our products.” Company Background A.S.P.S was founded in 1984 by Anthony Bridgewater. Anthony found his motivation to build his company from the lack of productivity of other performance shoes. Bridgewater felt he was continuously purchasing new shoes, at high rising cost on a yearly basis while still receiving poor quality. No matter how much he would pay for a pair of shoes, he felt he would still receive the same end result, which was worn soles and busted out linings. Bridgewater emerged into the shoe industry after he overcame his childhood and early adult years living in poverty. Growing up he competed in both track and soccer. He then continued his career after receiving a college scholarship to participate in both sports. With the amount of foot usage involved in his competition, it began to inspire him to produce his shoe to be both affordable while maintaining the reliable quality he knew every athlete desired. After his own experiences...
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...Perceived Effects of Online Games to the Academic Performances among Students under the College of Business Administration Education at University of Mindanao (UM) Leynard Bangkulit Romeo Dimiao Russel Anthony Junsay Chapter 1 INTRODUCTION Background of the Study In 1958, the world’s first world computer game, a rudimentary two-player tennis game, was created to entertain visitors on the Brookhaven National Laboratory. Since then, the computer/video game industry has become one the most aggressively growing business sectors in the United States and in the whole world. Obviously, games are emerging as one of the most dominant forms of entertainment. This trend goes further as of the increasing penetration of high speech Internet connection and the declining prices of computers, video-game consoles, and mobile entertainment devices. (Lee, Jin, Park, & Kang, 2005) As we know, Internet offers many conveniences. As a result it has made many people depend on it. What is worse, a large number of people have become addicted, especially to online game addiction. By2007, the population of online gamers worldwide was about 217 million, approximately 28 percent of the total online population (comScore,2007).In addition, online game addiction is prevalent in many countries, including China, Korea, Vietnam, Japan, U.S., and Canada. In South Korea, 2.4 percent of the population, ages nine to thirty-nine, were believed to be addicted to online games, and over 10 percent could...
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