... My philosophy is to give people the chance to smile and they will open up. NEW YORK Jennifer Parker, VP Store Management, Theory, NY More than any other retailer, FR empowers people to be the CEOs of their own four walls. They put the onus on the store manager to change themselves and make it the most important role. SAN FRANCISCO Daisuke Tsukakoshi, Director West Coast, Uniqlo USA In the U.S., the home of casual clothing, competition is fierce. We’ll need people who are willing to play major roles in opening up this effort. SHANGHAI Joanne Lam, Merchandising Director, Uniqlo, Hong Kong and Mainland China I always admired Coco Channel as a kid. She turned around the whole fashion industry of her time. I want to work in a big company that is prepared to make that kind of impact today. HONG KONG Wei Zhu, Store Manager, Uniqlo Shanghai I want to revolutionize service from this global flagship store. This will involve thoroughly training staff down to the finest details. Uniqlo will never lose sight of the potential of our people. Ken Ong, Store Manager, Uniqlo Malaysia FR interacts with the local communities while enabling people around the globe...
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...L'Oréal, the world's largest cosmetics and beauty company, was founded in 1907 by the French chemist, Eugene Schueller. After a little over a century of steady growth, L'Oréal has jumped from being a small family business to become the world’s leader in the cosmetics industry. Today, the L'Oréal group has regions in more than 150 countries in the world that are home to 283 branches, more than 100 agents, 50,491 employees, 42 factories, and more than 500 high-quality and popular brands of cosmetics. Their "global or nothing" strategy allows L'Oréal to take market segmenting even further by custom developing and marketing products to meet the specific demands of any given country or region. In order to clarify different product positioning in Asia, L'Oréal decided to move from “the open-shelf brand” in Europe up to “the top international brand” in Asia. In Asian countries, L'Oréal set up their counters in upscale department stores according to the Asia specific marketing channel strategy. However, this “accessible luxury brand” strategy did not meet the levels of success they anticipated. The reason for this is that the image of the texture or packaging of their products failed to reflect the luxury image that are so important to marketing in Asia. They failed to understand the significance of the fact that texture and packaging in Asia is more delicate than the required standard in Europe. L'Oréal must prove that the quality of their product shows "significant improvement"...
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...global over all best sales, Toyota Motor Corporation takes the crown. It is a three-way race between General Motor, Volkswagen Group and Toyota. Last year Toyota was bumped from the top spot by GM only because GM booked a three percent gain from global sales of 2.28 million in the quarter. VW who was number three last year was reported to have an 11 percent advance, and at the end of March they stayed in third place with 2.26 million; although it is said the VW is going to be the world’s biggest auto maker by 2018. (Automotive 2012) Worldwide sales at the Japanese carmaker surges 32 percent to 2.36 million units in the January- March quarter; the target record sales is said to be of 9.58 million this year. GM or VW has yet to offer a full-year sales forecast (Automotive News 2012). In 2007 is when Toyotas’ global sales peaked at 9.37 million, until it had its worldwide recall crises, which executives blame “reckless expansion” in the early 2000’s, and natural disasters in Japan and Thailand, which is now recovering. They had the biggest percentage jump from the previous years as it came back from a quarter where production was harmed and ruined by Japans March 11 earthquake. President Akio Toyoda is calling 2012 a “fresh start” and expects large improvements in sales, profits, product, and quality. BUSINESS Social media has become a big part of everyday life. Myspace, Facebook, Twitter, Instagram and many other “free” networking sites are free to users because of...
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...Toys “R” Us Japan (Case No. 3) By: Maria Lemos-Janes INBS501: International Business: CONCEPTS / ISSUES January 22, 2011 Toys “R” Us Japan (Case No. 3) I. Problem Statement: Eager to enter the world´s second largest toy market, Toys “R” Us executives begin in the late 1980s to formulate strategies for opening large discount toy stores in Japan. However, the American company faced setbacks due to Japanese store-size regulation, application procedures, and a long-standing multi-layered distribution system. Continued effort and the acceptance of a Japanese partner enabled the company to prepare for the opening of a Toys “R” Us outlet in 1991. Faced with a lack of direct distribution deals and high land and labor costs, executives of Toys “R” Us Japan worried about the ultimate success of their new venture. Therefore, Toys “R” Us management must decide if entering the Japanese market is worth the effort it will undoubtedly entail. And if they decide to enter the market, they need to consider how to structure their entity; whether to modify their retail format to fit the Japanese market; and how to handle the political outcry that will inevitably accompany their investment. II. Alternatives: a. Status Quo - Continue to work with Mr. Fujita and McDonalds Japan to enter the Japan market b. Abandon the alliance with Mr. Fujita and McDonald's and work directly with the toy manufacturers to build the Toys “R” Us store and retail network c...
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...Toys “R” Us Japan (Case No. 3) I. Problem Statement: Eager to enter the world´s second largest toy market, Toys “R” Us executives begin in the late 1980s to formulate strategies for opening large discount toy stores in Japan. However, the American company faced setbacks due to Japanese store-size regulation, application procedures, and a long-standing multi-layered distribution system. Continued effort and the acceptance of a Japanese partner enabled the company to prepare for the opening of a Toys “R” Us outlet in 1991. Faced with a lack of direct distribution deals and high land and labor costs, executives of Toys “R” Us Japan worried about the ultimate success of their new venture. Therefore, Toys “R” Us management must decide if entering the Japanese market is worth the effort it will undoubtedly entail. And if they decide to enter the market, they need to consider how to structure their entity; whether to modify their retail format to fit the Japanese market; and how to handle the political outcry that will inevitably accompany their investment. II. Alternatives: a. Status Quo - Continue to work with Mr. Fujita and McDonalds Japan to enter the Japan market b. Abandon the alliance with Mr. Fujita and McDonald's and work directly with the toy manufacturers to build the Toys “R” Us store and retail network c. Change strategy to have many "small shops" in Japan rather than the "big box" category killer that Toys “R” Us is known for in the US III. Analysis: a. Status...
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...Case study Toys “R” Us JAPAN Case study Toys “R” Us JAPAN TABLE OF CONTENTS Introduction 3. Japan Background and facts: 4. Background: 4 Facts: 5 Toys “R” Us Background 7. The Beginning: 7 Market Expansion 8 More ways to shop Toys “R” Us 8 Evolving business 9 Toys “R” Us in Japan 9 Case analysis: 10 Attractive factors of Japan toy market: 10 Barriers to Entry: 10 Success Factors for Toy's "R" Us-Japan 11 TRU Strategy 13 Our opinion: 14 Recommendations: 15 Conclusion: 16 References:: 16 Introduction: Toys R Us is the large distributor in the US and it is one of the more successful foreign retailers in Japan after overcome hard barriers. This successful is a result of right decision-making and strategy in overseas expansion by global retailer’s and gradual changes after entry into foreign markets. Also the strategy in respect of standardization adaption before and after entry has great effect in this successful. Coming lines, shows some factors that attract TRU to join venture in Japan. Then, we will discuss group of barriers that TRU had overcome, and how it’s overcome these barriers. In the end, we will evaluate Toys “R” Us in Japan market. Japan Background and facts: Background: Government: Parliamentary with constitutional monarchy Prime Minister: Shinzō Abe (elected Dec 2012) Capital: Tokyo Population: 127,368,088 Population Growth Rate: -0.077% (2012 est.), World Rank: 198th Birth Rate: 8.39 births/1,000 population...
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...1.0 Introduction In 1984, they opened a unisex casual clothes shop in Fukuro-machi, Naka-ku, Hiroshima under Japan which name "Unique Clothing Warehouse". It was at this point that the name "Uniqlo" was conceived, as an abbreviation of "special clothing". Corporate Mission is to make sincerely incredible attire with new and special value, and to able people all over the world to experience the pleasure, happiness, and fulfillment of wearing such incredible garments. The company also doing business in China, France, Hong Kong, Malaysia, the Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, the United Kingdom and the United States (uniqlo.com). The corporation was basically a division of Fast Retailing Co. by reason of its success it has developed to have its own stock on the Japanese equity market. In view of Businessweek.com Fast retailing co Ltd is currently worth 14,330 yen on Tokyo marketplace (fashionmodeldirectory.com). It does not make a difference who you are or where you live, UNIQLO makes clothes that transcend all classes and social organizations. Its apparel is made for all, going beyond age, sex, occupation, ethnicity, and all different ways that describe people. They also offer shoes, socks, scarves, tights, caps and different accessories. All the clothes are simple and basic yet common, so people can liberty join them in their own distinctive style (uniqlo.com). As the founder stated that UNIQLO clothes are created for all highly completed elements...
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...Korea & Japan Trip Spring 2001 NTT DoCoMo and Japan’s Wireless Industry Anu Bhave Haakon Brown Will Chu Jose De Oteyza Mario Lewis Wendy Miller Luis Pintado NTT DoCoMo seems to have the elements of a successful global player. First, it is in a promising market. The wireless phone market is growing rapidly and industry forecasts predict more than half the world’s population will own a cellular phone by the year 2003, a much higher penetration rate than computers. Furthermore, based in Japan, DoCoMo has the advantage over American and European counterparts, like AT&T, Sprint and Vodafone AirTouch, of being closer to the 3.3 billion person Asian market. In addition, DoCoMo is at the leading edge of technology and is expected to be the first mobile operator to launch a 3rd Generation (3G) wireless network by Spring 2001. NTT DoCoMo Background In 1959 Nippon Telegraph and Telephone (NTT) entered the telephone industry in Japan with an offering of maritime telephone service. They added paging services in 1968, car telephone services in 1986, and in-flight public telephone service in 1987. In 1991 NTT established a separate company to provide wireless communication offerings, NTT Mobile Communications Network, Inc. This new company was then spun off by NTT in 1992, ultimately resulting in one of the biggest initial public offerings for the time in 1998, and is now 67.1% owned by NTT with the balance of shares owned by public investors. By 1993...
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...Chapter 12-18 Study Guide Chapter 12- Reconstruction 1. Key Terms 1. Reconstruction- the reorganization and rebuilding of the former Confederate states after the Civil War. 2. Amnesty- the act of granting a pardon to a large group of people. 3. Pocket veto- indirectly vetoing a bill by letting a session of Congress expire without signing the bill. 4. Freedmen’s Bureau- bureau established by congress as a solution to the refugee crisis. 5. Black codes- laws passed in the South just after the civil war aimed at controlling freedmen and enabling plantation owners to exploit African American workers. 6. Carpetbagger- name given to many Northerners who moved to the South after the civil war and supported the Republicans. 7. Scalawag- name given to southerners who supported Republican Reconstruction of the South. 8. Klu Klux Klan Act- In 1870 and 1871, Congress passes three enforcement acts to combat violence in the south. The third act (KKK act) outlawed the activities of the Klan. 2. Civil Rights Act of 1866- grants citizenship to all persons born in the United States except for Native Americans. Fourteenth Amendment- grants citizenship to all persons born or naturalized in the United States and declared that no state could deprive any person of life, liberty, or property “without due process of law”; no state could deny any person “equal protection of the laws.” 3. Military Reconstruction- the government sent...
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...Learning Team Debate Paper Business Communication and Critical Thinking/BCOM 275 University of Phoenix Learning Team Debate Paper A topic with considerable debate is the legal age to consume alcoholic beverages. “Most cultures where alcohol consumption is legal have a mandated threshold age at which buying and/or consuming alcohol becomes permitted” (International Center for Alcohol Policies, 2011, para. 5). Currently, the United States has set the legal age to drink at 21. The age was once 18; however, society has changed its views concerning this issue. Because the legal drinking age changed to 21 there was an increase in mortality rate at age 21, increase in motor vehicle accidents, and increase in suicides. Even though 18 is considered an adult and a person should be able to make his or her own decisions, the drinking age should not be lowered because teens lack the maturity to handle alcohol and teens are at a higher risk of alcohol-related deaths. This debate has two sides as some people are for lowering the age to 18 again and some against. Many will argue that the average drinking age around the world is 18. According to International Center for Alcohol Policies (2011), “Minimum drinking and purchase ages in countries around the world range from 16 to 25 years of age, with 18 being the most common age limit” (para. 6). Others say that if a person age 18 is old enough to serve and die for his or her country, he or she should be permitted...
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...February 12, 2012 Introduction Generation Y is a group of US citizens that were born in the early 1980’s and 2002. They are referred to as Gen Y and Eco Boomers, as they have been said to have a tremendous impact on the generation. With totals nearing 81 million the Gen Y era has been the largest of that since the Baby Boomer age. They hold great credit and spending standings with over 200 or more billion reported annually. The ages for the Gen Y range currently from 10 to 30 years of age. I myself can highly relate to many of these findings due to the fact that I am a part of this generation Y era and I do find it to be true and very accurate.(Generation Y) 1. Explain the strategy behind Asian automakers targeting Gen Y Asian automakers have sought out to target the Generation Y consumer for many reasons. They have found that high priced gas guzzlers are not so popular anymore. Gas has not been at an affordable standstill for years. What does this mean to Asian automakers? They have the opportunity to target young US consumers that are looking for small reliable and fuel efficient vehicles. Asian automakers understand that America is in a crunch so people are looking for more but for less. Their aim is to introduce lines of vehicles that are not only fuel friendly but are pocket friendly as well. As stated by consumer affairs “There are 64 million Gen Y buyers coming into the marketplace," stated by Jim Lentz, Toyota's group vice president and general manager. "We know when...
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...WGSN GLOBAL CONSUMER INSIGHTS REPORT GLOBAL CONSUMER INSIGHTS WGSN takes a look at how consumer behaviour is evolving in four world markets: Brazil, China, India and Japan. Understanding different consumers around the world was a key focus at the 2010 World Retail Congress in Berlin, where numerous international speakers were on hand to provide insights into their markets. “First and foremost you have to understand in detail who your customer is. Only then can you leverage a change of marketplace,” said Ian Scholey, managing director of consultancy company 5One in the UK, when discussing strategy for embarking on global expansion. Here we report on some of the consumer thoughts shared from Brazil, China, India and Japan. WGSN FACT FILE Brazil's neoconsumer has a global outlook, is multichannel and digitally connected. China's middle class is focused on the future, driven by ambition and pressured to succeed. In India a new sense of "price plus" value exists, based not just on price but factors such as quality, fashion and service. In Japan three key trends exist: multichannel, convenience and sustainability. BRAZIL A new consumer has been built by Brazil’s changing market, said Marcos Gouvea de Souza, director general at Brazilian consulting firm GS&MD. Despite turbulent times on a global scale during 2008/09, Brazil saw a growth of 10.7% in retail performance in 2010, the third highest increasing rate worldwide. This is the result of unemployment being...
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...Korea & Japan Trip Spring 2001 NTT DoCoMo and Japan’s Wireless Industry Anu Bhave Haakon Brown Will Chu Jose De Oteyza Mario Lewis Wendy Miller Luis Pintado NTT DoCoMo seems to have the elements of a successful global player. First, it is in a promising market. The wireless phone market is growing rapidly and industry forecasts predict more than half the world’s population will own a cellular phone by the year 2003, a much higher penetration rate than computers. Furthermore, based in Japan, DoCoMo has the advantage over American and European counterparts, like AT&T, Sprint and Vodafone AirTouch, of being closer to the 3.3 billion person Asian market. In addition, DoCoMo is at the leading edge of technology and is expected to be the first mobile operator to launch a 3rd Generation (3G) wireless network by Spring 2001. NTT DoCoMo Background In 1959 Nippon Telegraph and Telephone (NTT) entered the telephone industry in Japan with an offering of maritime telephone service. They added paging services in 1968, car telephone services in 1986, and in-flight public telephone service in 1987. In 1991 NTT established a separate company to provide wireless communication offerings, NTT Mobile Communications Network, Inc. This new company was then spun off by NTT in 1992, ultimately resulting in one of the biggest initial public offerings for the time in 1998, and is now 67.1% owned...
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...defines itself as an organization as “born out of negotiations”. The WTO of today was created on January 1, 1995 and is comprised of 153 countries as of February 2011. The WTO’s mission statement centers around 3 agreements between its members: The General Agreement on Tariffs and Trade (GATT), the General Agreement on Trade in Services (GATS), and the Trade-Related Aspects of Intellectual Property Rights (TRIPS) (WTO, 2012). The WTO also serves the function of settling disputes between members and reviewing trade policy to ensure fairness and equity for all members. When our group chose this topic there were split in our opinions of whether the WTO should be abolished. There were sentiments among the group members that the negotiating style and methodology of the WTO was too cumbersome and bureaucratic to achieve decisions that were in the best interest of all parties involved. Other members of the group felt that the WTO is still a valid organization that offers small countries a voice when negotiating with larger more capable nations. The following narrative will outline the most compelling arguments for and against abolishment of the WTO. The negotiating style of the WTO is multilateral, which can be very time consuming and increase the difficulty for the parties involved to reach a deal. The nations involved in the negotiating have different interest while all parties have different productivity and limited resources. It can be extremely time consuming to reach a deal...
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...Could Softbank play Sprint’s savior Recently, one big new shocks the U.S cellular telecommunications industry and some people even thinks that will cause a new worldwide tycoon in this industry. The new is that “Softbank Corp. has reached a deal to buy 70 percent of U.S. mobile carrier Sprint Nextel Corp. for $20.1 billion in the largest ever foreign acquisition by a Japanese company (Walker).” This is a mergence between the Japanese third biggest mobile carriers and U.S third biggest mobile carriers. Some investors believe this action will disrupt U.S Market and make Sprint competitive with two traditional communications giants AT&T Inc and Verizon Wireless. As we all know, Sprint is suffering a hard time now with huge debts. One article points out that Sprint has struggled in recent years to compete with Verizon and AT&T. The company has $21 billion in long-term debt, and has launched a costly network restructuring and signed a long-term contract to buy $15.5 billion worth of iPhones from Apple Inc. over four years (Walker). On the other side, Softbank are also not financially healthy. Softbank spends $20 billion buying Vodafon Japan subsidiary on 2006 and takes 5 years to pay off the debt. Besides, Softbank just announces a 2.2 billion emerge plan with eAccess this month. So Softbank’s statement of assets and liabilities may disappoint investor for a long time. So most people may question that whether Softbank can save Sprint and stop Sprint’s declining tendency...
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