...THE PRELUDE: DECODING BUSINESS INTELLIGENCE (BI) BENEFACTIONS, SUBJECT TO BUSINESS PERFORMANCE Genesis of this report configured elucidation, begun due to the establishment of the proposition questioning the contributions delivered by Business Intelligence, subject to the enhancement of business performance. This report comprises four fundamental chapters focused primarily on answering the question at hand: The first chapter unravels the journey of business intelligence in establishing its prominence in the international commerce compendium, followed by a brief background on business intelligence and its accomplishments by far, whilst paying close attention on the business perspective. The second chapter examines the disadvantages endeavored by organizations hindering the business intelligence approach, meanwhile the third chapter identifies the depth of benefits rendered, which has greatly influenced numerous components and standards of business performance to an astounding degree. Lastly, the fourth chapter provides recommendations for future consideration as well as prospects, specifically on methods adhere able by corporations to improvise and escalate the contributions and participation of business intelligence in order to successfully ace in today’s market forefront. The generous pulsating velocity of the ‘Digital Age’ excursion, luminously paved a momentous torrent for the ostentatious explosion of the epical ‘Information Technology’, along with the infamous materialization...
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...BI Norwegian School of Management – Thesis Master of Science in Innovation and Entrepreneurship GRA 19002 Convergence, Complementarity or Disruption: Enterprise Search and Business Intelligence By Vedrana Jez Hand-in date: 01.09.2009 Supervisor: Dr. Espen Andersen This thesis is a part of the MSc programme at BI Norwegian School of Management. The school takes no responsibility for the methods used, results found and conclusions drawn. Acknowledgments I would like to thank my supervisor, Dr. Espen Andersen, for his support and guidance throughout the project. I am also grateful to all participants in this research for their contribution and time. Finally, I thank my family for their understanding, encouragement and patience. Thesis 01.09.2009 Content Content ..................................................................................................................... i Abstract .................................................................................................................. iv Introduction ............................................................................................................ 1 Research Methodology ........................................................................................... 2 Research Question .........................................................................................................2 Method Used ..................................................................
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...and Channel Intelligence Analyst Department: Autodesk Marketing, Market Intelligence Team As a global leader in 3D design, engineering, and entertainment software, Autodesk helps people imagine, design, and create a better world. Autodesk accelerates better design through an unparalleled depth of experience and a broad portfolio of software to give customers the power to solve their design, business, and environmental challenges. In addition to designers, architects, engineers, and media and entertainment professionals, Autodesk helps students, educators, and casual creators unlock their creative ideas through user-friendly applications. GENERAL SUMMARY: The Market Intelligence organization is chartered with creating a data-driven marketing organization that provides reporting and actionable analytical insights into our competition, markets, customers and partners to support key business decisions at the global, regional and business unit levels. Reporting to the lead Market Intelligence Analyst for Manufacturing, the Sales and Channel Intelligence Analyst will focus on proposing, developing and delivering customer intelligence related components of sales enablement programs to selected Autodesk resellers and territory or account sales teams: DUTIES AND RESPONSIBILITIES: The Sales and Channel Intelligence Analyst will: Gather and analyze market and business intelligence for selected resellers and geographies • Identify and prioritize attractive market segments, ...
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...Competitive Intelligence At Lexis-Nexis Submitted to: Ms. Marian Pio Submitted by: Lourdes Andrada Paolo Garces Ji Hyeon Kim (Leila) Victor Kim Jevan Sugue Julia Valenzuela Koko Victory Table of Contents Background of the Company 3 Background of the Business Intelligence Undertaking: Challenge 5 Background of Business Intelligence Undertaking: Solution 6 Sources 6 Background of the Company As a market leader with a significant revenue base to protect, Lexis-Nexis certainly understand the value of competitive intelligence. A source of real time and archival information for 26 years, with 1998 revenues of $1.3 billion, the Lexis-Nexis Group provides customers with highly structured information tools. Our mission is to be the preferred provider of decision support information and services to professionals in legal, business, and government markets. We are comprised of companies operating either within Lexis Publishing (for the legal profession) or the Nexis business unit (serving business, government, and academic markets). Their brands guarantee access to information from authoritative sources, enriched with enhancements such as indexing, linkages, and segmentation. Lexis-Nexis is a large group, global organization with about 8,000 staff in 63 locations, and all 8,000 staff members have access to our CI tools through our internal corporate intranet. Lexis-Nexis have 1.8 million subscribers, excluding the two-thirds of the U.S. undergraduate...
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...Competitive Intelligence Term Paper Dr. Ahmed Nassar Prepared by Ahmed Ibrahim Ahmed El Mizayen 1. What is CI? he process of collecting and analyzing information about competitors’ strengths and weaknesses in a legal and ethical manner to enhance business decision-making. Competitive intelligence activities can be basically grouped into two main types – 1) Tactical, which is shorter-term and seeks to provide input into issues such as capturing market share or increasing revenues; and 2) Strategic, which focuses on longer-term issues such as key risks and opportunities facing the enterprise. Competitive intelligence is different from corporate or industrial espionage, which use illegal and unethical methods to gain an unfair competitive advantage. Competitive intelligence means different things to different people within an organization. For example, to a sales representative, it may mean tactical advice on how best to bid for a lucrative contract. To top management, it may mean unique marketing insights to gain market share against a formidable competitor. The ultimate end goal of competitive intelligence is to help make better decisions and enhance organizational performance. While most companies can find substantial information about their competitors online, competitive intelligence goes way beyond merely trawling the Internet, on the premise that the most valuable information is seldom – if ever – easily accessible online. A typical competitive intelligence...
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... Master of Business Administration SEMINAR - 3 GUIDE NAME: MS. KAMATCHI .T NAME: SATHISH KUMAR.V REG NO : 212412631043 CLASS : MBA 2nd YEAR ECONOMIC AND BUSINESS INTELLIGENCE 8.1- DEFINITION OF BUSINESS INTELLIGENCE: * Business intelligence (BI) refers to computer-based techniques used in spotting, digging-out, and analysing business data, such as sales. * The term Business Intelligence (BI) represents the tools and systems that play a key role in the strategic planning process of the corporation. These systems allow a company to gather, store, access and analyse corporate data to aid in decision-making. Generally these systems will illustrate business intelligence in the areas of customer profiling, customer support, market research, market segmentation, product profitability, statistical analysis, and inventory and distribution analysis to name a few. * Business intelligence is the process of gathering information in the field of business. Information is typically obtained about customer needs, customer decision making processes, the competition and competitive pressures, conditions in the industry, and general economic, technological, and cultural trends. Business intelligence is carried out to gain sustainable...
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...Artificial intelligence (AI) technology through applications are steadily gaining a reputation of unlimited potential in the business sector as it brags real-time data analysis and virtually flawless reporting capabilities. Artificial intelligence respectfully enhances industry to better forecast product demand, inventory and distribution and financial markets. When strategically employed this technology offers business managers the ability to make educated decisions in less time that yield the most impact and greater returns. It removes most of the requirement for human rational and replaces it with cold hard facts leaving minimal room for error. The term Artificial Intelligence was crafted by John McCarthy in the 1950’s at Darmouth College (WebDevFaq). The premise of the technology is to imitate the intelligent processes of the human brain by performing reasoning and logic based computing based on sets of rules. As an AI application is utilized it learns from the input and output of data and has the ability to identify patterns that are also used as a subset of rules to produce tailored responses. Its primary charter is to increase the efficiency of tasks that would usually be performed by a human being and removes the personal judgment and intuition work from the decision making process and replaces it with real-time, exact and informative expertise. PRODUCT DEMAND, INVENTORY AND DISTRIBUTION The days of crunching statistics, evaluating sales history and studying...
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...consumer purchase cycle. (Kudler Fine Foods) Kudler Fine Foods continues to grow and gain popularity. With their current growth, Kudler Fine Foods is ready to develop changes to increase revenue and lower costs. This paper will justify the importance of research to the marketing strategy and tactics of Kudler Fine Foods. This paper will also cover competitive intelligence and analysis and explain how it plays an important role in the development of the marketing strategy and tactics. In addition, if Kudler Fine Foods needs any additional areas of research, this paper will identify those as well. Marketing ResearchMarketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, fine tune existing products and services. Businesses use market research to configure which parts of the population will purchase their products based on variables such as age, gender, location and income level. Marketing research finds the characteristics of target markets and plays an important part in an organization’s strategy of expansion. (Kotler, 2006)Marketing research is important to Kudler Fine Foods (Kudlers) since they are expanding their services. Marketing research will help Kudlers develop a plan for their expansion and help them identify their strengths and weaknesses. In addition, marketing research can help Kudlers...
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...Business intelligence (BI) and Business Analytics (BA) Business intelligence (BI) is the transformation of raw data into meaningful and useful information for business analysis purposes. BI can handle enormous amounts of unstructured data to help identify, develop and otherwise create new strategic business opportunities. BI allows for the easy interpretation of volumes of data. Identifying new opportunities and implementing an effective strategy can provide a competitive market advantage and long-term stability. BI technologies provide historical, current and predictive views of business operations. Common functions of business intelligence technologies are reporting, online analytical processing, analytics, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics and prescriptive analytics. Business analytics (BA) refers to the skills, technologies, practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. In contrast, business intelligence traditionally focuses on using a consistent set of metrics to both measure past performance and guide business planning, which is also based on data and statistical methods. Business analytics makes extensive use of data, statistical...
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...Business Environment Rankings Which country is best to do business in? From The Economist Intelligence Unit www.eiu.com Business Environment Rankings Which country is best to do business in? F or all the talk about the potential of emerging markets, developed economies in North America, Western Europe and Asia remain the best places to do business, according to The Economist Intelligence Unit’s latest Business Environment Rankings (BER). Singapore looks set to remain the world’s most investor-friendly location in 2014-18, retaining its number-one spot from the 2009-13 period. Switzerland and Hong Kong also defend their second and third place position. The remainder of the top ten is dominated by North America, Scandinavia and other developed Asian economies. BER rankings Score 2009-13a Global ranking 2009-13 Score 2014-18b Global ranking 2014-18 Singapore 8.56 1 8.65 1 Switzerland 8.41 2 8.52 2 Hong Kong 8.34 3 8.39 3 Canada 8.15 7 8.30 4 Australia 8.18 5 8.29 5 Sweden 8.20 4 8.26 6 USA 8.02 8 8.25 7 New Zealand 7.99 11 8.18 8 Finland 8.16 6 8.18 9 Denmark 8.01 9 8.16 10 Norway 7.89 13 8.01 11 Germany 7.99 10 7.98 12 Chile 7.81 14 7.89 13 Taiwan 7.68 16 7.85 14 Ireland 7.30 20 7.79 15 Netherlands 7.94 12 7.78 ...
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...General comments | Research Proposal Research Topic: Business Intelligence goes Mobile: Business Analytics Anytime, Anywhere. Abstract: Mobile business intelligence refers to the circulation and dispersion of business data with the help of mobile devices such as smart phones, tablet computers etc. Business intelligence is a technique by digging out and excavate data and analysing it with the help of computer based technique. Corporates today are increasingly using various handheld devices and latest gadgets in delivering rich web content which help managers to have extensive access to corporate data. This is not just confined to managers but other official also who can be in constant touch with clients and assess the data using mobile analytics (A Savvas 2010) Introduction : Mobile business intelligence is the data driven applications on mobile devices like handheld devices , smart phones and tablet computers which help users to access business information anytime anywhere. This mobile BI has made a drastic change in the corporate world; using mobile BI corporates can analyse and circulate the data to their clients and colleagues on theirs handheld devices. There are many benefits of mobile BI but apart from it still it has some challenges . Security of the data that is sent on mobile devices poses risk of hacking . Data that is sent has to be checked i.e what information is going outside the firewall and how they will protect it...
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...tactics, and will identify the areas where additional market research is needed. The author of this paper will also analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics. Importance of Market Research Armstrong and Kotler (2011) stated, “Marketing research is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization” (p. 106). The ultimate importance of marketing research is to determine what the consumer wants, prime location, and who the competition is. Companies that invest time in conducting a market research increase their chances of succeeding. Market research plays an important role in every aspect of an organization’s strategy of expansion and diversification. Due to Kudler Fine Foods expanding their services, they need to know more about their competition by conducting a market research. The market research will assist Kudler Fine Foods in determining the areas or location potentially weak or too close to competitors and the best geographical location. Another reason conducting a market research is important for Kudler is it will assist in locating areas where their products are most likely to sell and will determine what products the consumers want in those locations. This can be done by sending surveys or questionnaires. Additional Market Research “Kudler Fine Foods has...
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...components 8 4.2 Enterprise Resource Planning (ERP) 9 4.3 Levels Of Strategy Within An Organisation And Linkage To Bi 11 4.3.1 The Corporate Level Strategy 11 4.3.2 Business-Level Strategy 12 4.3.4 Operational Strategy 13 4.3.5 Bi implementation strategies 14 4.3.5 Balance Scorecard (BSC) 15 5. The Macro Environment of Sensible Solution Ltd 17 5.1 Swot Analysis 17 5.2 Pestle Analysis 18 6. CONCLUSION/RECOMMENDATIONS 19 7. REFERENCES 21 LIST OF FIGURES Figure 1:Linking Sensible Solution Ltd strategy and goals with Business Intelligence 5 Figure 2:Linkage in Organisation & Functional Benefits of Business Intelligence 6 Figure 3:What business intelligence means in practice 7 Figure 4:The Road Map of BPM define the steps that the company needs to follow as a guide to ensure that the I.T Strategic has the same goals as business strategy 9 Figure 5:ERP integration of all departments within organisation 10 Figure 6:The Enterprise Data Model is the Foundation for Linking Strategy and Analytic Capabilities - it Links the Data to the Business Strategy 11 Figure 7:Business Strategy and BI capabilities 12 Figure 8:The layout of Corporate Strategy, Business Strategy and Operational strategy Links to BI 13 Figure 9:The BI Pathway Methods 14 Figure 10:Business intelligence development process flow from requirements through implementation. 15 Figure 11: The logic of the balanced scorecard 16 Figure 12: SWOT analysis 17 Figure 13 :PESTLE Analysis...
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...Differentiating Between Market Structures ECO/365 March 12, 2014 Differentiating Between Market Structures Kudler Fine Foods is a high end gourmet market for shoppers with discriminating tastes and who are searching for only the highest quality meats, cheeses and dairy, bakery products as well as a fine selection of domestic and imported wines. Kudler Fine Foods has experienced substantial growth and has set its sights on the expansion of the services it provides in an effort to improve efficiency of its daily operations with the ultimate goal of boosting consumer purchasing. With the company’s current growth, Kudler Fine Foods is committed to implement changes to increase revenue and to cut costs. This paper will highlight the importance of research to the marketing strategy and the direction in which Kudler Fine Foods heads; additionally this paper will cover competitive intelligence and analysis in order to explain the role it plays in the development of marketing strategies and tactics. Finally, should Kudler Fine Foods require additional areas of research; this paper will point out those areas as well. First a brief description of market research; Marketing research is a study of a particular type of business that compiles information and analyzes data about consumers, competitors and the market being researched. Marketing research can be used to create a business plan, launch a new product, expand or enter into new markets, or make adjustments to existing services...
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...NORTHCENTRAL UNIVERSITY ASSIGNMENT COVER SHEET Student: Marqueze J. Sawyers THIS FORM MUST BE COMPLETELY FILLED IN Follow these procedures: If requested by your instructor, please include an assignment cover sheet. This will become the first page of your assignment. In addition, your assignment header should include your last name, first initial, course code, dash, and assignment number. This should be left justified, with the page number right justified. For example: SawyersMHRM5000-8 6 | Save a copy of your assignments: You may need to re-submit an assignment at your instructor’s request. Make sure you save your files in accessible location. Academic integrity: All work submitted in each course must be your own original work. This includes all assignments, exams, term papers, and other projects required by your instructor. Knowingly submitting another person’s work as your own, without properly citing the source of the work, is considered plagiarism. This will result in an unsatisfactory grade for the work submitted or for the entire course. It may also result in academic dismissal from the University. | | HRM5000-8 | S. Manlove | | | Human Resources Management | 6 | ------------------------------------------------- ------------------------------------------------- Faculty Use Only ------------------------------------------------- ------------------------------------------------- ...
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