...Communication barriers in public discourse Document Design 4(1), 22–41 © 2003 by John Benjamins Publishing Co. 23 Inger Askehave and Karen Korning Zethsen Communication barriers in public discourse The patient package insert Keywords: Public communication, asymmetrical communication, target group, genre, patient package inserts The production of expert-to-layperson documents in private and public companies is an area of research that is gradually gaining ground in research communities throughout the world. This article discusses the nature of public communication written by experts or semiexperts and aimed at a large and heterogeneous audience, often potentially the entire population of a country. The article analyzes common barriers to this kind of communication, and considers topics such as the implications of very broad target groups, expertto-layperson communication and the legislative introduction of mandatory genres as opposed to genres which have evolved naturally over time. The case of the patient package insert is outlined as a prototypical example of ‘public communication’ su¬ering from the problems brought about by the existence of these common barriers. Introduction Public documents have long been considered problematic and have attracted the interest of document designers and discourse analysts, not to mention entire movements such as the Plain English Movement. Numerous organizations, committees, and boards have been set up at national and international...
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...BTEC NATIONAL IN BUSINESS Unit 4 – Business Communication Assignment 2 – Presenting Different Types of Business Information Effectively ------------------------------------------------- This task assesses ------------------------------------------------- ------------------------------------------------- P2 Present complex internal business information using three different methods appropriate to the user’s needs ------------------------------------------------- ------------------------------------------------- P3 Produce corporate communications ------------------------------------------------- ------------------------------------------------- P4 Evaluate the external corporate communications of an existing product or service ------------------------------------------------- Scenario: You work in the marketing department at a theme park of your choice and you have been given a project to research and design a marketing campaign for the company. One part of your project requires you to communicate information relating to the project in a number of different formats; a verbal presentation about ideas for how to market the theme park/ new ride, a report on the success of previous marketing campaigns and a leaflet to advise staff on a new marketing campaign. Another part of the project requires you to team up with colleagues to pitch an idea for the marketing campaign of a new ride. You will make a number of corporate communications and pitch the idea to the board...
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...Content page * Introduction * Business Idea * Market Research * Suppliers * Advertising * Legal Implication * Finances * Evaluations Introduction setting up a business When you start a business you should be fully prepared and you should have in mind of what business you want to do, why you want to do that business to gain profit or just to provide service as well and how you are going to do by following areas are important to the success of our small business such as properly trained and motivated employees, clean and appropriate looking business, quality products and pricing, choice of location as well as proper promotion and customer service. Not just that but you should know what kind of business you are doing and whether you are doing in a partnership or by your own. If you are doing it by yourself then will you be able to take the responsibility of everything by yourself or do you need any financial support by bank or by your parents. However if you doing in partnership you can’t just do what you want to have even take advice from your partner as well. The skill you need to have for a good and order to be successful entrepreneurs is ...
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...Year 12 BTEC Level 3 Subsidiary Diploma in Business BTEC Level 3 Diploma in Business Year 12 BTEC Level 3 Subsidiary Diploma in Business BTEC Level 3 Diploma in Business Unit 1- The Business Environment Unit 1- The Business Environment | Student name | ------------------------------------------------- Assessor name | | | Date issued | Completion date | Submitted on | 5th September 2013 | 29th November 2013 | 2nd December 2013 | Qualification | Unit number and title (Credit Value) | BTEC Level 3 Subsidiary Diploma in BusinessBTEC Level 3 Diploma in Business | Unit 1- The Business Environment Credit Value- 10 | | | Assignment title | | The aim of this unit is to give learners the fundamental knowledge of a range of business organisations, and the many factors that shape the nature of organisations operating in an increasingly complex business world. | | Assignment title | | The purpose of this assignment is to: 1. Know the range of different businesses and their ownership 2. Understand how businesses are organised to achieve their purposes 3. Know the impact of the economic environment on businesses 4. Know how political, legal and social factors impact on business. | ScenarioYou work for the Chamber of Commerce as a Business Adviser and have been asked to visit businesses in the local area to outline to them the variety of businesses which exist and to explain to them the factors which...
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... |Unit number and title | |BTEC National Business |Unit 4 Business Communications. | |Learner name | Assessor name | Department | | |All Business & Enterprise team |Y- CSI | |Date issued | Hand in deadline |Actual date submitted on | |Thursday 22nd October 2015 |Friday 13th November 2015 | | | | | |Assignment title |Google IT! | |The aim of this unit is to show learners that the collection and management of business information, and the successful communication of that information | |throughout a business, is critical for the future prosperity of the organisation....
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...community today and throughout the years. It will also be the first time that extension campuses – Panaon, Oroquieta, and Jasaan will be sending delegates and celebrate as one MUST. ------------------------------------------------- BOOTH PRICING: SMALL ENTERPRISE (STUDENTS' BOOTH) : Php. 300 .00per day Php. 700.00 package for 3-day event For SME Booths must be spearheaded and managed by MUST Students for purpose of project, business, exhibit, etc. Students can't be a representative or partner(s) of any enterprise for an acquisition of space or booth. MEDIUM ENTERPRISE : Php. 700.00 per day Php. 2, 000 package for 3-day event These are companies that are currently in the local market (city-based). This includes local family business, non-commercial food carts, and printing press. LARGE ENTERPRISE : Php. 1, 100.00 per day 3, 000.00 package for 3-day event Student's ------------------------------------------------- These are companies that are currently in the national/international market. This includes franchised business, food carts, and service provider, commercialized businesses and...
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... | | | | |Date Set |20/9/2012 |Deadline |01/9/2012 |Unit No. |1 | | | | | | | | | | |Internal Verifier | |IV Signature | |Unit Title |Business Purposes | | | | | | | | | | |Assignment 1 |Criteria targeted by this assignment | |...
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...Student Name: | | Centre: | Rugby/Leamington Spa | Course Title: | BTEC Nationals in Business | Year of Course: | Year 1 of 2 | Project Manager/Assessor: | Liz Cutter | Internal Verifier: | Sam Ramsay | Project Title: | Communication Project Milestone 3Unit 4 – Business Communication | Milestone 3 Presenting Complex Business Information | Unit | Grading Criteria: | Evidenced in | | | Milestone | Task | 4 | P1 | Explain different types of business information, their sources and purposes | 1 | 1 | 4 | P2 | Present complex internal business information using three different methods appropriate to the user’s needs. | 3 | 2 | 4 | P3 | Produce corporate communications | 3 | 1 | 4 | P4 | Evaluate the external corporate communications of an existing product or service | 2 | 2 | 4 | P7 | outline electronic and non-electronic methods for communicating business information, using examples for different types of audience | 1 | 1 | 4 | M1 | Analyse different types of business information and their sources | 1 | 1 | 4 | D1 | Evaluate the appropriateness of business information used to make strategic decisions | 2 | 1 | 4 | D2 | Evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points | 2 | 2 | Project start date: | 20.01.2014 | Project completion date: | 24.02.2014 | Project milestone: 3 | 10.02.2014 | Milestone hand in date: | 24.02.2014 | ...
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...BTEC First Unit 1: Business Purposes Learning outcomes By the end of this assignment you should: • Understand the purpose and ownership of a business. • Understand the business context in which organisations operate. Scenario You have got a job working in the business advisory service of the county council. As part of your job you have to produce materials to explain various aspects of the business world to students and people thinking of starting their own business. These tasks should reflect what would be required for such a job and should be set out with this in mind. |Sole Traders or Partnerships |Companies |Government Organisations |Charities | |Happy Garden Takeaway |Tesco PLC |The Post Office |Oxfam | |Berry & Berry Solicitors |Royal Bank of Scotland |Railtrack |Demelza House Hospice | |Geoff Wood Painter & Decorator |JCB Ltd |Kent Police |Children in Need | |The Blue Anchor |H+H Celcon Ltd |University of Greenwich |RSPCA | Task 1 Taking one organisation from each column of the table above, research and describe details of each business in terms of: • The purpose of each organisation [P1] • Who owns each organisation and what this means. [P2] ...
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...|WRITING YOUR BUSINESS PLAN | Most Business Plans include the following sections: Title Page Contents Page Business Description Personal Information Curriculum Vitae Market Pricing Promotion Business Organisation Work Tasks Bookkeeping System Job Description/s Contract/s of Employment Legal Structure Premises Cash Flows Cash Flow Notes Action Now Long-term Plans Appendices [e.g. photographs of products etc] The main purposes of writing a Business Plan are: - a. To present information [such as to potential funders] about your proposed business both thoroughly and clearly. b. For you to think carefully and write about your proposed business. c. To provide you with an action plan to follow when establishing and running the business. You will be able to refer to this once you have started trading. Your Business Plan will be best presented...
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...|Assignment brief – QCF BTEC | |Assignment front sheet | |Qualification |Unit number and title | |BTEC Subsidiary Award in Business |Unit 1 The Business Environment | |Learner name | Assessor name | | | | |Date issued | Hand in deadline |Submitted on | |23 June 2014 |22 September | | | | | |Assignment title |Assignment 1: Type, purpose, ownership and stakeholders | |In this assessment you will have opportunities to provide evidence...
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...permanent coloring, or more extensive services. If a woman wants her hair cut promptly and that day, she might be better off visiting to a walk-in salon, more willingly than trying to find her regular stylist. For other kind of services, a woman might want to think about a full-service in by-appointment-only beauty parlor. This signifies that she will have a stylist who is expecting her and definitely knows what she wants to be done. Genesis Beauty Parlor has been established by six individual people who have formed partnership under the Partnership Act 1932. According to the agreement all the partners will invest equal amount of money as well as bear the equal amount profit/losses which would be incurred. We came into this parlor business starting our business from scratch in order to reach our target customers by overcoming all the risks and obstacles in the industry and prove our potentials as the six young entrepreneurs in this modern generation creating an image that women’s are not lacking behind in the field of entrepreneurship. 2. Vision and Mission Statement...
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...In this task I will be explaining the laws that focus on protecting the customers when they are buying a product or service from things such as fraud and identity theft. There are several limitations and constraints in the consumer law that help the customers understand their legal rights and they protect them. Laws are constantly changing to ensure that businesses do not take advantage of their consumers. Sales of goods act 1979 This law states that; the goods must be fit for purpose, which means that for everyday purpose, and also for for any specific purpose that can be agreed with the seller at the time of purchase. The goods must also match any sample or images that are visible to the consumers, such as in brochures and leaflets also the description of the product must match the product. The goods that you buy must be in perfect working condition. An example of where the act has been broken could be; A seller who was a specialist in contemporary art and they offered a paining and this individual claimed it to be by the artist who was German. The buyer makes it clear that he was not an expert on German paintings; although the seller should examine the painting himself before putting the painting up for sale. The buyer brought the painting which later on turned out to be forgery which is in fact illegal. The court of appeal held that he could not cover his purchase price from the seller since he had not relied on the description in making the purchase; therefore...
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...Executive summary Business proposal The business that I have chosen to do will be a café business that will provide organic product only, the business will be called Pretty Baked. The reason why I have chosen this name is because I want to have a name that is fun to read as this way there is a high chance that people will remember my business name. The main idea of this business is to have a cake café for everyone to sit down with their friends or family to relax and talk while having freshly baked cakes (see appendix 1), croissant (chocolate and butter) a cup of coffee (Flat white, Cappuccino, Americano, Espresso), tea (traditional tea, earl grey) and other drinks such as hot chocolate. The business is based in the Marlow high street (see appendix 2 and 7) I believe that this is a good place to base my business because the high street is a very busy place also near the Marlow bridge so therefore there will be a high chance that I will have higher footfall compare to places outside the high street (see appendix 3 for Marlow population density and appendix 4 show the total population of Marlow from 2010 to 2013). Furthermore the café will be opening at 7 A.M. in the morning until 5 P.M. in the evening, however, on a Sunday the shop will be open later at 10 A.M to 4 P.M. The reason why I have chosen these specific times is because I will be able to maximise the amount of customers as the café will be open during the morning rush hour. This time is normally when people are going...
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...Thi BICH HOANG EHWLC- HND Hospitality Management small business enterprise assignment 1 student: thi bich hoang id: 928469 Thi BICH HOANG EHWLC- HND Hospitality Management small business enterprise assignment 1 student: thi bich hoang id: 928469 content page content page 1. Introduction of small business enterprise 3 2. Business profile of Coffee Lounge woolwich 4 - business, administation and contact information 4 - introduction 4 - strategy 4 - business concept 5 - management and ownership 5-6 - Current customer 6 - attachment and support document 6 3. Busniess Analysis. 6 - PEST analyisis 6-7 - swot analysis 7-8 4. Competitive analysis. 8-9 5. REcommendations for strengths and weaknesses 10 6. Suggesttions for New Areas to expand 10-11 7. conclusion 11 8. bibliography 12 Introduction A small-scale enterprise is a business that recruits a small number of labour and does not have a high volume of sales. With those enterprises like that are generally privately owned and operated sole proprietorships, corporations or partnerships. (smallbusiness.chron.com, 2014). As involved with a small business, the report following investigated the competitiveness of The Coffee Lounge Woolwich which...
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