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Business Communications

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|Assignment brief –BTEC (QCF) |
|Assignment front sheet |
|Qualification |Unit number and title |
|BTEC National Business |Unit 4 Business Communications. |
|Learner name | Assessor name | Department |
| |All Business & Enterprise team |Y- CSI |
|Date issued | Hand in deadline |Actual date submitted on |
|Thursday 22nd October 2015 |Friday 13th November 2015 | |
| | |
|Assignment title |Google IT! |
|The aim of this unit is to show learners that the collection and management of business information, and the successful communication of that information |
|throughout a business, is critical for the future prosperity of the organisation. |

|Criteria reference |To achieve the criteria the evidence must show that the learner is able to: |Task no. |Evidence |
|P1, M1, D1 |Explain different types of business information, their |1 | |
| |sources and purposes. | | |
| |Analyse different types of business information and | | |
| |their sources. | | |
| |Evaluate the appropriateness of business information used | | |
| |to make strategic decisions. | | |
|P2, D2 |Present complex internal business information using three different methods appropriate to| | |
| |the user’s needs. |2 | |
| |Evaluate the effectiveness of business information | | |
| |and its communication as key contributors to the success of an organisation, using | | |
| |examples to illustrate your points. | | |
| |Produce corporate communications. |3 | |
|P3 | | | |
|P4 |Evaluate the external corporate communications of an existing product or service. |4 | |
|P5, M2 |Explain the legal and ethical issues in relation to the use |5 | |
| |of business information. | | |
| |Analyse the legal, ethical and operational issues | | |
| |in relation to the use of business information, using | | |
| |appropriate examples. | | |
| | | | |
|P6 |Explain the operational issues in relation to the use of business information. |6 | |
|P7 |Outline electronic and non-electronic methods for communicating business information, |7 | |
| |using examples for different types of audience. | | |

|Learner declaration |
|I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the work. I understand that any false |
|declaration is a form of malpractice. |
| |
|Learner signature: Date: |

Assignment brief

|Qualification |BTEC Business National Level 3 |
|Unit number and title |Unit 4 – Business Communications |
|Assessor name |All Business team |
|Date issued |Thursday 22nd October 2015 |
|Hand in deadline |Friday 13th November 2015 |
| |
|Assignment title |Just Google IT! |
| |
|Purpose of this assignment |
|The aim of this unit is to show learners that the collection and management of business information, and the successful communication of that information |
|throughout a business, is critical for its future prosperity. |
| |
|IMPORTANT: SUBMITTED WORK MUST BE EMAILED TO THE TUTORS STATED. EMAILS SHOULD CLEARLY IDENTIFY THE UNIT AND TASK. |
|Make sure you include your name, the unit name and task number in the header. The pages should be numbered in the footer. The document needs to be |
|spellchecked and proofread before submitting it. All research materials are to be fully referenced. |
|Scenario |
|Following your attendance at a recent seminar delivered by John Steinberg from Google, you have recently been successful in your application for a place on |
|Google’s three-month internship programme. In preparation for the commencement of your internship you have been asked to undertake the following tasks to |
|determine your level of research skills and knowledge of business communications. |
|Task 1 |
|Part 1 |
|Conduct research into the different types of information - verbal, written, onscreen, multi-media, and web-based - being used by an organisation of your |
|choice from one of the following categories: |
| |
|Private |
|Partnership |
|Public |
|Non-Government Organisation (NGO) |
|Not for Profit Organisation/Charity |
| |
| |
|You will need to investigate the types of business communications the organisation uses on a “typical day”. Explain the different sources and the purpose of |
|each type by providing examples. |
| |
|Evidence – a short report or essay containing your findings and examples. |
| |
|Part 2 |
|Analyse different types of business information and their sources |
| |
|You should aim at analysing at least four different types of information including a mix of primary and secondary sources. You may wish to choose from the |
|following: company reports, websites (including those of competitors), prospectuses, internal data such as stock records, staff details etc. |
|It is important that each example includes some or all of the following where relevant: |
|The actual information provided |
|Type and characteristics |
|Source |
|Purpose |
|Method of communication |
|Justification for method |
|Benefits and disadvantages |
|Evidence – an essay |
| |
|Part 3 |
|Evaluate the appropriateness of business information used to make strategic decisions. |
| |
|Using an organisation of your choice, you need to analyse the use of information within at least two departments as part of an overall business strategy. You |
|need to identify what information is used and why as well as evaluate its overall effectiveness. |
|Evidence – an extended essay |
| |
|This provides evidence for P1, M1, D1 |
| |
|Please submit your work to yvonne.layne@westking.ac.uk |
| |
|Task 2 |
|Scenario: During your internship, you have been approached by one of the company directors who is considering investing a substantial amount of money in |
|either the smartphone, laptop or tablet markets. |
|She wants you to research one of the markets and provide information that will enable her to make the decision to invest or not. You will need to collect a |
|range of data relating to sales, customer preferences, popular brands, market share, future trends etc and you may wish to carry out a survey. The director |
|has some potential partners who have specific needs in terms of how the information should be presented therefore you will need to communicate it in three |
|ways – by a presentation which takes into account that one of the proposed partners has a hearing impairment, a formal five-stage report and an individual |
|business letter. |
| |
|Requirements: |
| |
|1. Conduct research into an industry of your choice from the tablet, smartphone or laptop industries. Collect a range of data relating to sales, customer |
|preferences, popular brands, market share, future trends. You may wish to carry out a survey. |
| |
|2. Based on your findings, create – in addition to any tables, charts or graphs you find from your research - at least two charts/graphs that differ both in |
|type and content. You may wish to use Excel or a similar package for some of your charts. |
| |
|3. Once you have your information, you need to communicate it in three different ways: |
| |
|A presentation – aimed at a mixed audience including a hearing-impaired person. |
|A letter to the director explaining the work you have carried out individually and in groups, plus your main findings and recommendations. |
|A five-stage formal report including Terms of Reference, Procedures, Findings, Conclusion and Recommendation - aimed at experts. |
| |
|Evidence – a PowerPoint presentation or Prezi; a formal report, and a business letter. |
| |
|4. Conduct an evaluation of the effectiveness of business information and its communication as key contributors to the success of an organisation using |
|examples to illustrate your points, including a comparison with Westminster Kingsway College. It is recommended that your other organisation should be one you|
|are familiar with internally and externally so that you can recognise the main goals and how information is communicated to help achieve these goals. You |
|should focus on communication methods as much as the information itself in terms of meeting organisational goals. |
| |
|Evidence – an extended essay |
| |
|This provides evidence for P2 and D2 |
| |
|Please submit your work to scott.haragan@westking.ac.uk |
| |
|Task 3 |
|In order to demonstrate your design and creativity skills, Google have asked you to produce an example – such as a poster - of corporate communication for an |
|organisation of your choice. The stipulations are as follows: |
| |
|Design an advert communicating information about the business or one of its products or services (this could be a factsheet or information on how to use |
|appropriate software). The evidence can be in the form of a poster or leaflet. |
| |
|(The same business organisation used for P1 can be used) |
| |
|Evidence – a poster or leaflet |
| |
|This provides evidence for P3 |
|Please submit your work to joan.cunningham@westking.ac.uk |
| |
|Task 4 |
|Google wants you to develop a better understanding of the purposes of corporate communication. In order to achieve this, they request you to compare and |
|contrast a range of adverts that they provide (see attachment), as well as evaluate them and feed back any recommendations you might have. The task is broken |
|down as follows: |
| |
|Define the following terms: |
| |
|Brand |
|Livery |
|Strapline |
|Logo |
| |
|Which company is advertising these products? |
|What two services/products are the posters – A, B1, B2, and C - promoting? |
|Compare and contrast posters B1 and C? |
|Why do you think there is such an emphasis on the colour red; e.g. what emotions or feelings does it represent? |
|Describe at least four ways in which poster D suggests the idea of ‘the best’ or ‘top quality’. |
|Conduct appropriate research to identify at least six qualities that make a good poster. |
|What example is there in Poster A of a ‘play on words’? |
|For posters A, B1, B2 and C describe who you think they are targeting in terms of demographic and psychographic segmentation. |
|Evaluate posters A and B1 – i.e. how effective is each one in terms of the qualities identified in part G? |
|Suggest at least three improvements each for posters A and B1 or B2 explaining the reasons for your decisions. |
| |
|Evidence – completed PowerPoint or Word document containing your answers |
| |
|This provides evidence for P4. |
|Please submit your work to joan.cunningham@westking.ac.uk |
| |
|Task 5 |
|Write a report on your selected organisation to explain |
| |
|The legal and ethical issues relating to the use of business information. |
|The business organisation’s policies on ethical issues in relation to business information and how that organisation complies with their legal obligations. |
| |
| |
|Extended task - Analyse the legal, ethical and operational issues in relation to the use of business information, using appropriate examples. |
| |
|Evidence – a report and, for extended task, extended report or essay |
| |
|This provides evidence for P5 and M2. *P5 and P6 can be submitted within a single report. |
|Please submit your work to desmond.corlis@westking.ac.uk |
| |
|Task 6 |
|Write a report on your selected organisation to explain |
| |
|The operational issues in relation to the use of business information. |
|How the organisation ensures its information is secure. |
|The health and safety issues associated with information management. |
|The development of new systems to manage information, and |
|The possible need for more complex software and staff training. |
| |
|Evidence – a report *P5 and P6 can be submitted within a single report. |
| |
| |
|This provides evidence for P6. |
| |
|Please submit your work to desmond.corlis@westking.ac.uk |
| |
| |
|Task 7 |
|In this section you will need to outline electronic and non-electronic methods of communicating business information, using examples for different types of |
|audience. |
| |
|This task can be completed in conjunction with Task 1 therefore you may wish to use the same organisation. |
| |
|Evidence – a report or essay |
| |
|This provides evidence for P7 |
| |
|Please submit your work to yvonne.layne@westking.ac.uk |
|Evidence checklist |
|[Summarise evidence required, e.g. ‘leaflet’, ‘presentation notes’ etc.] | [tick boxes] |
|See individual evidence requirements for each task | |
|P1, M1, D1 |
|Assessor's comments |
|Qualification |BTEC Business National level 3 |Assessor name |All Business & Enterprise team |
|Unit number and title |Unit 4 – Business Communications |Learner name | |
| |
|Criteria reference | To achieve the criteria the evidence must show that the learner is able to: |Achieved? |
|P1, M1, D1 |Explain different types of business information, their sources and purposes. | |
| |Analyse different types of business information and their sources. | |
| |Evaluate the appropriateness of business information used to make strategic decisions. | |
|P2, D2 |Present complex internal business information using three different methods appropriate to the user’s needs. | |
| |Evaluate the effectiveness of business information and its communication as key contributors to the success of an | |
| |organisation, using examples to illustrate your points. | |
|P3 |Produce corporate communications. | |
|P4 |Evaluate the external corporate communications of an existing product or service. | |
|P5, M2 |Explain the legal and ethical issues in relation to the use of business information. | |
| |Analyse the legal, ethical and operational issues in relation to the use of business information, using appropriate | |
| |examples. | |
|P6 |Explain the operational issues in relation to the use of business information. | |
|P7 |Outline electronic and non-electronic methods for communicating business information, using examples for different | |
| |types of audience. | |
| |
|Learner feedback |
| |
|Assessor feedback |
| |
|Assessor signature | |Date | |
|Learner signature | |Date | |

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Business Communication

...Overview[edit source | editbeta] Business communication (or simply "communications", in a business context) encompasses such topics as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication. Media channels for business communication include the Internet, print media, radio, television, ambient media, and word of mouth. Business communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees. Business communication is a common topic included in the curricula of Masters of Business Administration (MBA) programs of many universities. AS well, many community colleges and universities offer degrees in Communications. There are several methods of business communication, including: * Web-based communication - for better and improved communication, anytime anywhere ... * video conferencing which allow people in different locations to hold interactive meetings; * e-mails, which provide an instantaneous medium of written communication worldwide; * Reports...

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