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Strategic Plan, Part 1: Conceptualizing a Business
Auctus Financial consulting & services (AFCS) offers clients a wide variety of financial assistance. Auctus is a Latin word meaning growth or enlargement. The company’s goals are to assist clients from getting out of debt and creating a financial future for themselves and family. Helping clients set up a budget so they have the opportunity to pay off debt in a timely manner, offer a tax service to assist with personal and corporate taxes, and a financial planning department to assist clients with the ability to grow their own personal wealth. AFCS will also offer consulting to clients who want to possibly open a new business or purchase a previous business.
Auctus Financial consulting & services mission statement is, “Our economy may be down but let us help you get personally get up and grow, and our mission is to bring financial stability into the lives of our clients”. The mission statement points out the problem with our country’s economic situation and tells people that we want to help them no longer be a part of the bad economy, let us help them grow financially. The path to retirement requires three elements; Patience, Perseverance and a Financial firm who understands and relates to a client. A mission statement “tells two things about a company: who it is and what it does” (Williams, 2008).Only when this is reached, AFCS believes the journey will become pleasant and fulfilling.
Top management can spend hours in a strategic meeting struggling to properly word a vision statement. While much of the time may be spent determining the correct lofty goal to follow, consideration should first be given to the type of role played by the organization. While there are no formulas for how to create a vision, there are principles and guidelines for building a pragmatic vision (Senge, 1990). Auctus Financial

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