Homey’s Food Truck & Grill 1. Background ........................... 1
2. Strategic Focus and Plan ......... 1
• Mission Statement ................ 1
• Goals ...................................... 1
• Competitive Advantage ............ 2
3. Situation Analysis........................ 2
• SWOT Analysis ............................... 2
• Competitor Analysis ..................... 3
• Company Analysis .............................. 3
• Customer Analysis ................. 4
• Industry Analysis .................... 4
4. Market-Product Focus............. 4
• Marketing and Product Objectives ............ 4
• Market-Product Grid .......... 5
• Target Markets .............. 6
• Points of Difference ......... 6
• Positioning ................. 6
5. Marketing Program ............ 7
• Product Strategy .................... 7
• Price Strategy ..................... 7
• Promotion Strategy ............ 8
• Place Strategy............8
6. Financial Projections ........... 9
• Break-even Analysis ................. 9
7. Organization ................. 9
8. Implementation Plan ............. 9
9. Evaluation and Control ............... 10
• Possible Deviations ............. 10
• Possible Solutions ..................... 10

Josiland N. Anderson
Marketing Business 319
Building My Marketing Plan
April 19, 2013 Homey’s food truck & grill

Company Description:
Homeey’s Restaurant was founded by Josiland Anderson who’s dreams of catering to the needs of college students with a little taste of southern home cooking at a reasonable price. To the Company’s knowledge Homeey’s will be the first high quality food truck / food stand restaurant that the city of DeKalb Illinois has ever seen. With the food truck and grill restaurant