Running Head: BUSINESS POLICIES 1.

Business policies and Strategies
Industry:
McDonald’s Fast-food
Leonora McClelland-Sandridge
Colorado University Online
MGMT455-1304A-04
Professor: Dominika Falsey
Date: 10/26/2013

BUSINESS POLICIES AND STRATEGIES: 2.
McDonald’s Issues
McDonald's is the largest hamburger fast food chain in the world, serving over 60 million customers every day in over 120 counties. McDonald’s was started by Richard and Maurice McDonald in 1940, and then was purchase by Ray Kroc; the restaurant chain offers a variety of items today, as compared to their early days; hamburgers were the only option. The menu today includes burgers, chicken, shakes, desserts, French fries and breakfast food (McDonald’s, 2013). McDonald's locations are franchised by, affiliated with or owned by the McDonald's Corporation. Some of the major strategic issues that McDonald faces are; increase in competition, employment turn-overs, health concerns, and lack of response to the needs of franchises and customers (McDonald’s, 2013).
If an organization does not use strategic planning or poor strategic planning, then, the business would definitely fail. In order for McDonald’s to grow and profit, the organization must focus on future profits and determine what strategies to utilize to be successful. That means carefully forecasting and projecting future programs and services to continue the organization on a positive note. In any business some type of strategy must take place for a business to function.
Addressing the issues:
To overcome these issues, McDonalds, have changed their menus to reflect the changing times, giving the customers healthier choices. Burger King added sweet