In business and in the workplace, on the domestic front and in our social lives, we can all benefit from more effective communication skills. Every country has its own way of saying things. Communicating across cultures begins with the basic understanding that one size does not fit all. Simply because you practice certain cultural habits or patterns, does not mean that the rest of the world does. Failing to recognize and adapt to this diversity can mean the difference between a successful transaction and failure.
The main criterion for effective communication is to understand the culture of the country you are doing business with. Culture provides a framework for acceptable behaviour and differences in ideals need to be recognised, valued and appreciated before any real communication can take place. Gestures and conversation may vary between your country and France. Topics and gestures you may deem normal and acceptable, may be viewed as taboo subjects . Such errors in communication may have a serious impact on the success of the negotiation process. While France is a culturally aware nation, the French also have high expectations when it comes to understanding their culture – so preparation is a must if you are to create a positive image from the beginning.
To become successful as a cross-cultural communicator:
• Remember that your own culture provides an acceptable framework for behaviour and belief.
• Be aware that your preferences and behaviours are culturally based and not the “correct” or only ones.
• Become sensitive to a range of verbal and non-verbal signals.
• Have an open mind towards the views of others and their ways of doing things.
• Remember there are no universal gestures
The following section will provide you with information on both verbal and non-verbal communication in France. A focus on the initial stage of contact is followed by the application of communication skills in French business practice.