...Psychology in the Business World: The Opportunities and Challenges for a Psychology Major 1. Background of the Study 2.1 How can psychology be defined? Ciccarelli and White (2012), defines psychology as the “scientific study of behavior and mental processes”. Merriam-Webster dictionary (2014), on the other hand, defines psychology as “the science of mind and behavior”. It generally is a field that revolves about how and why a living thing act and behave and the processes in the mind that comes with the behavior. The American Psychological Association (2014) furthermore defines psychology as a study concerning the mind and behavior of the human being, involving everything from how the brain functions to why a certain person behaves. Basically, psychology is a field that studies human and their behavior with the goal of analysis on the mind as to why their behavior is such. 2.2 What are the uses of psychology in the business world? Psychology can be used in the business world by means of helping the employees achieve their optimum performance level and still be happy about their job (Society for Industrial and Organizational Psychology, Inc. [SIOP], 2014). Psychologists work in the human resources department, in the managerial department, in the administration, and more. It is use to develop and utilize an employee’s ability to perform even better at his job. Psychology is used to ensure harmony amongst the people in the organization. It is also concerned...
Words: 4224 - Pages: 17
...Journal for session 2 Evolutionary psychology think, human psychology (Mind) is a set of information processing device, the device is a natural selection and formation, its purpose is to deal with our ancestors in the hunting and survival were encountered in the course of adjustment problems. It is a comprehensive the biological, psychological and social science research ideas. Evolutionary psychology produced in the 1980 s, the main representative figures have David Buss, Jerome H Barkow, Ledaosmides and John Tooby, etc. Evolutionary psychology think, human psychology (Mind) is a set of information processing device, the device is a natural selection and formation, its purpose is to deal with our ancestors in the hunting and survival were encountered in the course of adjustment problems. It is a comprehensive the biological, psychological and social science research ideas. Evolutionary psychology is the modern psychology principles and evolutionary biology union; it tried to evolutionary point of view on people's psychological origin and essence and some social phenomenon in-depth discussion and research. Evolutionary psychology responded with a win in such as "evolutionary psychology: about psychological new scientist", "psychology integration of the new paradigm", "psychology development new orientation" and so on praising. Said to evolutionary psychology, how many people understand? These in the 1980 s to appear in psychological science noun for most people are a little...
Words: 692 - Pages: 3
...Consumer Psychology and Marketing Communications Article Analysis Colleen B. Hughes PSY/322 February 9, 2015 Donald Crabtree Consumer Psychology and Marketing Communications Article Analysis Consumers are the key to marketing communications for your products and services. Using psychology to understand the consumer behaviors, attitudes, and purchasing patterns. Getting your message to the consumer is done by communication. However, what is consumer psychology and how do they affect the market communication. Consumer psychology has a direct relationship with marketing communication message and will compare two articles to discover the relationship. Before you understand the relationship you need to define consumer psychology. The consumer is a person or thing that consumes and economically the definition is a person or organizations that use a commodity or service. (Dictionary, 2015). Psychology defined as the behavioral and cognitive characteristics of a specific individual, group, activity, or circumstance. (Dictionary, 2015). Another definition is the scientific study of mental processes and behavior. (Dictionary, 2015). Consumer Psychology is both of the definitions put together. The definition is the study of how consumers relate to the products they buy and services they use. Marketers use psychology to understand the consumer needs, motivation, attitude, and actions. (Mihart, 2012). Professional Marketer increase with better measurements and deeper understanding...
Words: 792 - Pages: 4
...Organizational Psychology Michelle Brito Psych/570 December 23, 2013 Prof. Linda Whinghter Organizational Psychology The behavior that people experience in a workplace can be studied in organizational psychology. Organizational psychology is a sub-category to organizational/industrial psychology better known as I/O psychology. The I/O psychology is divided into two different groups. Each subject focuses on an essential part of the organization. There are two related discipline in organizational psychology, which are organizational behavior and Industrial psychology. Although both are similar to organizational psychology, each side has its differences. Research statistics are an essential part to an organizing development and problem solving. Organizational Psychology The study of organizational psychology understands the dynamics of people in a workplace. Organizational psychology uses scientific methods to understand the conduct of people who work in an organization setting (Jex & Britt, 2008). Rules, structure, and guideline aids employee to work as a group instead of working as individual towards a common goal. The purpose of organizational psychology is to help better employee’s performances, better fairness, and better the relationship between employees. The core of an organization is patterned human conduct (Katz & Kahn, 1978). The rules, structure, and guideline aids the employees to perform the task at hand and can also have a psychological effect. Organizational...
Words: 1243 - Pages: 5
...very strict and tight environment and is easing into a career where everything is going to be upfront and straight forward. Management is needed in all workplaces or else there would be total disorder and the business would most likely not be a very well-run business. When it comes to management in workplace psychology that is just has important because you need to understand that in order to manage the business your psych needs to be stable in negative and positive situations. Situation in which she might be very uncomfortable is when they give feedback about bad service or such. In our culture we take the negative we receive and try to turn it into a positive but in this instance she might not know how to handle negative feedback and take it hard and put more stress on her shoulders. The pharmaceutical company has to make sure that it has strong management so it can stay afloat. Even though Ayame has a strong cultural background she needs to also realize that she is now in a culture where stuff can differ from the culture she grew up in and knows like the back of her hand. Even though management should always be strict in the workplace you cannot be too harsh because it will eventually have an effect on the workplace psychology. Once her workplace psychology is affected then it will most...
Words: 715 - Pages: 3
...Consumer Psychology Analyzed The choices made in everyday life are personal preferences. Whether it is which brand of cereal to eat in the morning, which mode of transportation to use, or which style of clothes to wear. These are examples of personal choices that have several other alternatives to pick from. The focus of consumer psychology is on understanding and explaining the psychological factors that influence these choices, purchases, and usage behaviors [ (Bettman, 1986) ]. Businesses need to have an understanding of consumer psychology so they can bring to market a product the consumer wants. Consumer psychology can include information, such as what motivates people to choose one product or service over another, what factors are most important in choosing a product, and how customers determine the value of a service. Psychological concepts are important in creating a successful marketing communication message. Some of the areas for a business to focus on to understand consumer buying decisions are motivation, perception, learning, and attitude. Motivation is the inward drive we have to get what we need [ (Raymond, 2012) ]. The basic needs are food, water, and sleep as determined by Abraham Maslow in the mid 1900’s. Once these needs are satisfied a person will turn to higher level needs. These needs may arise at different times in a persons’ life. For instance, as a teenager social needs may have played a part in buying certain clothes or electronic items. Later the...
Words: 858 - Pages: 4
...BUSINESS PSYCHOLOGY MRS. JOVELYN P. CANTRELL The scientific study of human and animal behavior with the object of understanding why living beings behave as they do. The Science of Mind What is Business Psychology? “Business Psychology is the study and practice of improving working life. It combines an understanding of the science of human behaviour with experience of the world of work to attain effective and sustainable performance for both individuals and organisations” The Association for Business Psychology APPLIED SCIENCE Business Psychology is an applied science that investigates how to make people and organisations more effective. It uses social scientific research methods to study people, workplaces and organisations in order to better align their multiple and sometimes competing needs. Its goal is to create healthy and productive relationships between people and organisations for mutual benefit. Business Psychology dictates to organisations what constitutes effective organisational practice. It has a reciprocal relationship with business and draws insights from those with experience of what works at work. This enables psychological research to be applied pragmatically and in a way that is appropriate to the situation. It also allows a cross fertilisation of experience from business into psychology and of academic knowledge and rigour from psychology into business. HISTORICAL PERSPECTIVE WALTER DILL SCOTT (1901) Developed laws of suggestibility as a...
Words: 511 - Pages: 3
...different careers once obtaining a degree. The top three majors are business/management, nursing, and psychology. Of the three majors, business/management is the most common and popular. In fact, accounting for about one out of every five bachelor’s degrees awarded each year. Those majoring in business/management will learn how to effectively manage a business. Learning how to effectively run a business includes learning about organizing, planning, and monitoring skills....
Words: 445 - Pages: 2
...Continual employee training and learning is critical to the ability of organizations to adapt to an ever changing national and international business environment. What motivates employees to learn? Abraham Maslow has had a significant impact on motivation theory, humanistic psychology, and subsequently, adult learning in the workplace. This paper will discuss the development of Maslow's humanistic views and trace their impact on past trends in business training as well as the implications for current challenges that managers face in motivating employee learning in the workplace. [PUBLICATION ABSTRACT] Continual employee training and learning is critical to the ability of organizations to adapt to an ever changing national and international business environment. What motivates employees to learn? Abraham Maslow has had a significant impact on motivation theory, humanistic psychology, and subsequently, adult learning in the workplace. This paper will discuss the development of Maslow's humanistic views and trace their impact on past trends in business training as well as the implications for current challenges that managers face in motivating employee learning in the workplace. [PUBLICATION ABSTRACT] You have requested "on-the-fly" machine translation of selected content from our databases. This functionality is provided solely for your convenience and is in no way intended to replace human translation. Show full disclaimer Neither ProQuest nor its licensors make any representations...
Words: 6372 - Pages: 26
...nature, a term that is widely used to describe the feelings, characteristics and behavioral traits shared by all humans, according to Wikipedia. However, to fully comprehend what human nature is we should examine both the physical and psychological aspects in more depth. Through the required readings for this essay, cited on the reference page, I was able to explore several views that help support my position on human nature. I believe that human nature is derived from a complex combination of genetic, or physiopsychology, behavioral, or cognitive psychology, and environmental, or social psychology. Simply put, human nature is a combination of both trait and state psychology. There are certainly practical advantages for considering even the simplest understanding of human nature as it relates to business, culture and productivity all of which I intend to prove throughout this reaction paper. Let’s examine physical psychology in more depth. Research has provided us with information suggesting that a person is born with certain abilities as it relates to the make-up of the brain, nerves, hormones and other physical factors. These items collectively create our psychological core of which sets limits as to how much information we can process. In other words, when we are born we’re “hard-wired” with a certain capacity to process and interpret information at some level. According to Nicolson (1998), humans are hard-wired due our drive for survival which stems from Darwin’s...
Words: 1951 - Pages: 8
...critical to the ability of organizations to adapt to an ever changing national and international business environment. What motivates employees to learn? Abraham Maslow has had a significant impact on motivation theory, humanistic psychology, and subsequently, adult learning in the workplace. This paper will discuss the development of Maslow's humanistic views and trace their impact on past trends in business training as well as the implications for current challenges that managers face in motivating employee learning in the workplace. [PUBLICATION ABSTRACT] Full Text Headnote Executive Summary Continual employee training and learning is critical to the ability of organizations to adapt to an ever changing national and international business environment. What motivates employees to learn? Abraham Maslow has had a significant impact on motivation theory, humanistic psychology, and subsequently, adult learning in the workplace. This paper will discuss the development of Maslow's humanistic views and trace their impact on past trends in business training as well as the implications for current challenges that managers face in motivating employee learning in the workplace. Introduction Continual learning has always been essential to the ongoing success of organizations. Managers and employees must acquire new knowledge and skills to adapt to a changing national and international business environment. The pressure for the acquisition of new knowledge comes from many sources including...
Words: 7660 - Pages: 31
...is Organizational Psychology? Organizational psychology has become a prominent necessity within companies all over the world, regardless of size. With the growing number of competitors providing similar services and stressful expectations of continued success, this position proves time and again to be one of crucial significance. Organizational Psychologists offer a corporation unbiased, fresh ideas in the area of improvement and advancement using various methods of analysis and research. The following paper will examine the field of organization psychology by defining, explaining the evolution, comparing and contrasting organizational psychology with related disciplines and analyzing the role of research and statistics. Defining Organizational Psychology Organizational psychology as defined by Jex & Brit(2008) is a “field that utilizes scientific methodology to better understand the behavior of individuals working in organizational settings” (p. 1). In the most basic terms, organizational psychology uses the scientific psychological principles and research methodology to study numerous topics that are vital to comprehending human behavior in different organizations. An applied field, organizational psychology is relevant to numerous work settings and applies research in the effort to increase productivity in the workplace. Organizational psychology focuses on specific conduct and behaviors employees exhibit on the job; particularly ones in need of intervention or...
Words: 1050 - Pages: 5
...Is psychology of any relevance to business administrators or managers? If yes justify your answer and if no justify your answer. Yes, psychology is of relevance to business administrators or managers. Psychology was coined in the 16th century from 2 Greek words. Psukhe/psyche which means “breath” or “soul” and logos which means “word” or “reason” and its initial meaning was “study of the soul”. Later the definition changed to “science of mental life” when it became a science in 1879. Also in the 1920s it was commonly defined as “the scientific study of behavior”. From the 1960s till date it has taken a broader definition “the science of behavior and mental processes. Psychology also refers to the application or usage of understanding knowledge and skills to a number of areas of human activity, involving issues concerning with daily activities such as education, events, people and their task, employment, association, relationship as well as the treatment of mental-health problems. Importance of psychology Psychology is important as it is concerned with the study of behavior and mental processes and at the same time, it is also applied to many different areas of human life. Everything we do is very much related to psychology. Psychology primarily studies who and what we are, why we are like that, why we act and think like that and finally how we can improve ourselves. Psychology is important in many different ways. For example, there have been...
Words: 1033 - Pages: 5
...Consumer Psychology & Marketing Communications PSY/322 December 1st , 2014 Kimberly DeSimone Consumer Psychology & Marketing Communications Are you unhappy with the way your body looks? Do you have unwanted stubborn fat that just will not go away? Want to feel and look sexy in that bikini again? Want to have those defined six pack abs and muscles? Then what are you waiting for? Change your body starting today! Lose twenty pounds and tone up in just two months with our: healthy meals, workout routine and our new all natural diet pills that just makes the fat melt off. Whether you are in shape and just trying to get more cut or have been struggling with weight issues your whole life, give us a call. It will only take twenty minutes out of your day to see which one of our Body Changing Plans is right for you. Advertisements and infomercials like these are utilizing consumer psychology and marketing communications strategies. Consumer psychology is the study (attempt) to understand the decision-making process of consumers, how emotions affect the consumer’s purchasing behavior. Marketing communications is the strategy used by a company to reach their target market (group of consumers) through various types of communications (television ads, magazines). Research Consumer Psychology is the study of consumer behavior, marketers attempt to understand the decision-making process of products that a consumer buys and how emotions play a part of that purchase...
Words: 1307 - Pages: 6
...Name: Prof.Maulik Shah Title: Psychology and CRM through Optimistic Marketing Abstract Marketing and psychology are in a way synonyms. Psychology is the science of behaviour and mental process with the ultimate goal of understanding individuals and groups. Marketing is the science of behaviour and mental process with the ultimate goal of understanding consumers and groups of consumers (i.e. markets) for commercial purpose. So the only different in their definition according to me is the word “commercial”. So it is fair enough to say that marketing and psychology only differ in their application part. This research paper will emphasize on the optimistic marketing especially eliminating the use of word “NO” in business and its implications, with some examples from case studies in order to strengthen my argument. The research methodology adopted is observational research. Marketing is all about keeping all your senses open and then ‘sense and satisfy’ the needs of customers. So the examples explained in the research paper is based on the common observations done across some industries and finding out how ignorance has led to the use of negativity in the business and how the use of optimistic marketing can help change the situation. Some supporting examples from successful companies like Disneyland, Nordstorm and Lacoste is also discussed. These case studies and other facts presented in the paper obtained through the observational research throws light on, how creating a positive...
Words: 544 - Pages: 3
