...SESSION: MARCH 2011-SEPTEMBER 2011 NIPS COLLEGE OF IT AND MANAGEMENT ALL AHABAD [Synopsis and Project Guidelines] MCA-6th Semester BCA-6th Semester PGDCA-2nd Semester And MBA-4th Semester IMPORTANT DATE S ynopsis Approval Last Date Project S ubmission Date MBA S ynopsis Approval Last Date MBA Project S ubmission Date : : : : 20/05/2011 27/07/2011 30/05/2011 10/08/2011 IMPORTANT INFORMATION MCA-6th S em Project Coordinator PGDCA-2nd S em Project Coordinator BCA-6th Sem Project Coordinator MBA- 4th S em Project Coordinator : Mrs Seema S rivastava : Mr.Gangesh Kumar :Mr.Deepak Mishra Ph:9451686685 :Mr. Jitendra Kumar Keswani Ph: 8081313153 SYNOPSIS GUIDELINE SYNOPSIS AND PROJECT GUIDELINES MCA- BCA- PGDCAMCA -6 BCA-6 & PGDCA -2 Synopsis Format 1. Introduction Of Project 2. Objective Of The Project 3. Scope Of The Project 4. Project Plan 5. The Existing System 6. Background Of The Organization 7. Current Problems 8. Areas For Improvement 9. Proposed System 10. Input/Output Requirement 11. Hardware And Software Requirement 12. Database Requirement 13. System Design 14. Tables And Fields For Database 15. Database Dictionary 16. E-R Diagram 17. ‘0’ Level DFD 18. ‘1’ Level DFD 19. Security Control 20. Future Scope Of The Project 21. Conclusion NIPS COLLEGE OF IT & MANAGEMENT ALLAHABAD Ph: 0532-3291133 th th nd 1 SYNOPSIS AND PROJECT GUIDELINES 22. Reference Or Bibliography Some Suggested Project Title 1. Bank Transactions Management 2. Hotel...
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...McDonalds Business Organizations do not exist in vacuum. They operate within a competitive industrial environment. Analyzing its competitors not only enables an organization to identify its own strengths and weaknesses but also help to identify opportunities for and threats to the organization from its industrial environment. SWOT analysis is a systematic analysis of these factors and the strategy that reflects the best match between them. Let us analyze these principals in relation to the core competence of McDonalds, one of the largest food chain companies in the world. Let us first start with the strengths and the positive aspects which define the performance of this company. How can we define the company's strengths? Strength is a distinctive competence that gives the firm a comparative advantage in the market place. For instance financial resources, image, market leadership and buyer supplier relations etc McDonalds is the no: 1 fast food chain stores with a 40 million customers visiting it per day. It has over 30,000 branches in 120 countries. It derives 80% of its revenues from eight countries like Canada, Brazil, Germany, France, Japan, UK, Australia and US. The greatest strength was creating an image in the minds of the people and introducing them to the fast food culture. Delivery speed, customer care and cleanliness are the core strengths on which these stores expanded. They created a corporate symbol and their advertisement campaigns were highly successful in establishing...
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...CASE SYNOPSIS This case study deals with the opportunities and challenges of Louis Vuitton, the leading European luxury sector multinational firm, in Japan, the second largest economy in the world. The case illustrates the business strategy of Louis Vuitton in an important market, taking into account the unique features of brand management, and integrating culture and consumer behaviour in Japan. In the last decade, Japan has been Louis Vuitton’s most profitable market, representing almost half of its profits, but it seems that the global economic crisis has resulted in a decline in sales. Other European brands in the luxury and fashion sectors have also been generating one third of their profits from Japan. Facing a weak economy and a shift in consumer preferences, Louis Vuitton has been adapting its unique strategy in the Japanese market, taking into account consumer behaviour patterns. The days of relying on a logo and charging a high price seem to be gone as there is more interest in craftsmanship and value for money. To promote sales, the company has had to launch less expensive collections made with cheaper materials. The brand has also been opening stores in smaller cities, where the lure of the logo still works. Louis Vuitton may be French, but Japan has become a land full of Louis Vuitton lovers. Over the years, Japanese consumers have demonstrated fascination with and passion for...
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...Name: Shirl Fayson-Miles Date: October 4, 2011 APA Citation of the Source: Rhee, E.,& McIntyre, S. (2009), How current targeting can hinder targeting in the future and what to do about it, Journal of Database Marketing & Customer Strategy Management, 16(1) 15-28, Retrieved on October 2,2011 from Business Source Complete Database. Part 1: Synopsis of the article: This article discusses how current targeting of customers by a direct marketing firm can result in misleading models of customer response due to the truncation of observations for the customers who are not contacted, as well as the inevitable mis-specification of the explanatory variables in the models. The authors discuss the importance of adopting a diversity of different nations’ populations and, encourage advertisers to adopt their strategy by taking into consideration groups of consumers that were not traditionally targeted, such as cultural and sexual minorities. However, the article states that while such targeting has been favorably received among the targeted minorities, it has also engendered unfavorable reactions among majority members. Part 2: Analysis of article based on the course topic: This article is relevant to the course content because it focuses on the importance of determining relative concentration of a product's consumers in mass media audiences and the vital element in targeting, as it reflects consumer motivation. As we are participating in the simulation market game, it...
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...20691 ARTICLE SYNOPSIS In your own words, summarize the article. This article talks about whether or not the Sarbanes-Oxley Act and the laws that came along with it were the right solutions for the issues that came out of the WorldCom and Enron bankruptcies. It discusses how different sized businesses are affected by different rules and legislature and the outcomes that arose in which different companies would have to follow because of the SOX act. The author of this article did studies on if fraud of the financial statements had anything do with businesses filing for bankruptcy, this being the case with WorldCom and Enron. The author concluded that the bigger the company that filed, it was more likely general overstatement and fraud litigation occurred. LEGAL ISSUE In 1 to 3 sentences, identify the legal business issues raised in the article. Legal issues were everywhere in this article. One example with the Sarbanes-Oxley Act of 2002 going into place, Companies could choose to no longer be publically traded just so that they didn’t have to follow the SOX act. This article also explains whether or not it is right to make smaller companies adhere to the same rules and regulations as the larger companies do, just like WorldCom and Enron as mentioned before. MANAGERIAL PERSPECTIVE Discuss how the legal issues affect business. For example, could the problems have been avoided? Explain. Discuss realistic solutions supported by sound legal and business principles...
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...As 2015 approaches businesses are still fighting each other fiercely for consumers and to gain the advantage needed to remain in business. In doing so, organizations are changing the way they market their products and services to consumers. Recent changes have been for advertising the products or services offered by the business and to promote the business uniqueness compared to its competitors. Therefore, the main goal of this post is designed to discuss an article that is centered on the lesson plan of this week; my chosen article, Etsy Sales Get Social with New Commerce Platform Shoppost written by Brittany Helmrich from the Business Daily News. Synopsis of Article: In the world of business marketing has seen some significant changes but have three goals in mind: focusing on understanding the consumers, emphasis on how and where to market and to help the company continue building its brand image. With the right strategy, an organization can grow and gain the competitive advantage to maximize the value of the company and its brand. Ms. Helmrich discussed in her article an effective marketing strategy designed to sustain the consumer’s interest, generate qualified leads and convert an inquiry into a new sale—while making the most of the marketing strategy. The ending result enables the company to determine the next best plan of action to take to obtain better targets to promote it products or services and develop ways to increase the effectiveness of marketing. Shoppost...
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...Week Five Article Review University of Phoenix Contemporary Business Law LAW/421 Valentine Castillo April 29, 2013 University of Phoenix Material Article Review Format Guide MEMORANDUM UNIVERSITY OF PHOENIX DATE: April 29, 2013 TO: Valentine Castillo FROM: RE: Sarbanes-Oxley Act: Was the ‘one-size-fits-all’ approach justified? Nogler, G., & Inwon, J. (2011, May/June). Sarbanes-Oxley Act: Was the ’one-size-fits-all’ approach justified? Journal of Corporate Accounting & Finance (Wiley), 22(4), 65-76. http://dx.doi.org/10.1002/jcaf.20691 ARTICLE SYNOPSIS The article discusses whether the Sarbanes-Oxley Act and the subsequence laws were the correct solution for the problems that arose from the Enron and WorldCom bankruptcies. The article illustrates how the different rules and legislature affect different size business, and the ramifications that resulted for companies that must follow the Sarbanes-Oxley Act. The authors of the article also conducted a study on whether or not fraud of the financial statements was in direct correlation of businesses filing bankruptcy (Nogler & Inwon, 2011, p. 68) like in the cases of Enron and WorldCom. The results found that the larger the company that filed bankruptcy the more likely that securities fraud litigation and general overstatement of the revenue and assets of the company occurred (Nogler & Inwon, 2011). LEGAL ISSUE Legal issues were rampant in the article...
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...Current Business Research Project Paper Many companies and organizations utilize business research to describe or answer an organized effort to discover specific issues encountered in their organization or society with regards to their products. Research can be defined as gathering information from credible sources for the purpose of solving a problem. Business research is utilized to investigate a described problem within an organization or one that is caused by a product of an organization. The following information is a synopsis of an article discussing marketing services that are used to satisfy internal customers (Harell, Fors, 1995). Industrial firms invest a considerable amount of time, effort, and money into understanding how organizations purchase from the perspective of marketing. This approach seeks to understand the needs, wants, and expectations of purchasers in developing a firm’s ability to provide effective customer satisfaction (Harell, Fors, 1995). The first step in the development of inter-organizational marketing strategies possesses an understanding of organizational purchasing behavior. Most companies devote very little attention to the concept of intra-organizational marketing of goods and services and some organizational groups market its capabilities to other groups within the same company. These internal transactions constitute an immense share of the business transactions that move goods and services throughout the industrial supply chain to the...
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...HIMANSHU DEWAN Address: GG2/33C Vikas Puri, New Delhi 110018 Contact: 91 9891666015, 01145576321; Email: himanshu.dewan@yahoo.com, himanshu.dewan7@gmail.com [pic] CORPORATE SALES & BUSINESS DEVELOPMENT PROFESSIONAL Seeking entry level assignments in Corporate Sales, Commercial Operations, Channel Development [pic] PROFILE ← Competent, diligent & result-oriented Sales & Marketing/ Corporate Sales Professional with an excellent and rewarding career of 1.4 years predominantly in steering Business Development, Channel Sales & Marketing, Customer Acquisition/ Retention, Relationship Management functions with renowned business organizations. ← Currently spearheading with Indian Institute of Planning & Management, Delhi as Assistant Manager and possess experience in the Corporate Sales & Marketing, Channel Management, General Management & Business Development while performing in the cost-efficient manner along with the unwavering quality standards. ← Possess keen business acumen in analyzing and understanding business requirements, customer-value maximization and developing new business processes and revenue streams. ← Employs analysis and creativity to form productive systems and strategic business partnerships. Dedicated individual with a reputation for consistently going beyond what is required and using personal high standards to achieve results. ← Strong team leader builder and facilitator, fostering an atmosphere that motivates highly talented professionals to balance high-level...
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...Dollar Shave Club University of Maryland, University College CMST 301 01/31/2016 Introduction & Synopsis In The New York Time article written by Dahl titled “ Riding the momentum create by a cheeky video” the author presents a founder of a Dollar Shave Club company which is based in Santa Monica, California. The company sells shaving razors to man based on a monthly subscription. Michael Dubin was the founder and he used digital media to achieve a goal of getting more customers but also to get investments from big companies. The prices range from a $1 to $9 a month based on what type of razor blade customer chooses. The idea of selling razor via subscription came to the owner Michael Dubin because he have heard of many man complain of the prices of razors in stores. At the begging of launching his business, he spent months driving down San Diego to connect with bloggers to spread the word. However, it was difficult and he decided to make a video to tell the story of buying a razor via subscription. After launching his video on YouTube it has been seen almost 10 million times. In the first 48 hours of launching the video, he had 12,000 orders placed. After the launch of the video the business kept growing, Dubin struck a deal with many investors, which helped him, grow the company. Today the business is valued at $615 million, what started, as a video ad now is multi million-dollar company. With the use of digital media, Dubin was able to...
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...to each week’s readings and your student guide as study references for the Final Examination. Week One: Constructing and Supporting an Argument Objective: Identify channels for business communications. 1. An informal communication network is typically called a a. chat network b. chain c. contextual system d. X grapevine 2. Which channel of communication is lowest in richness? a. Video conferences b. E-mail c. X Memos and letters d. Telephone conversations 3. Jessica needs to describe her vision for an important ad campaign to three of the new team members. What should Jessica do? a. X Schedule a meeting b. Send an e-mail c. Write a memo d. Publish a formal report Objective: Evaluate credibility and validity of sources of information. 4. Checking a book’s preface, reading a blurb found on a book jacket cover, and looking for thumbnail biographies at the beginning and end of a source of information are all part of a. evaluating style and tone b. X evaluating credentials c. evaluating currency d. evaluating biases Objective: Develop effective arguments. 5. When you write a paragraph based on _____________, the topic sentence should clearly summarize the range of evidence you use a. deduction b. X induction c. synopsis d. analysis Week Two: Values and Managing Others Objective: Evaluate alignment of personal values and organizational values. 6. Which developmental method is useful for helping...
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...UNIVERSITY OF MODERN SCIENCES COURSE SYLLABUS TITLE: Management for the Entrepreneur CODE: BENT 415 CREDITS: 3-0-3 LEVEL: BBA COLLEGE: BUSINESS PRE-REQUISITES: BENT 301, MARK 201 CO-REQUISITES: NONE LEARNING HOURS: Approx. 45 contact hours, the exact nature of which is specified in the course syllabus LEARNING OUTCOMES On successful completion of this course the learner will be able to: Knowledge K1. Understand the basic concept of entrepreneurship. K2. Identify the misconception and importance of entrepreneurship. K3. Describe various types of business venture. Skill S1. Analyze various market opportunities. S2. Develop effective leadership’s and risk taking skill. S3. Develop an effective communication plan. Competence Autonomy & Responsibility C1. Develop and implement a business plan. Self-Development C2. Develop Vision, Mission, Goals & Objective of Startup Company. Role in Context C3. Interpret various small business opportunities available in UAE. Course Learning Outcomes V.S. Program Learning Outcomes |||||||||||||||||| |||||||||||||||Competence|| |FIN 350|||Knowledge||||Skill||||Autonomy &|Self|Role in| |Investment Analysis|||||||||||||Responsibility|Development|context| |Course|Learning||PLO1|PLO2|PLO3||||PLO4|PLO5||||PLO6|PLO7|PLO8| |Outcomes (CLOs)|||||||||||||||| |Knowledge K1|||x|||||||||||||| |Knowledge K2||||x||||||||||||| |||||||||||||||||| |Knowledge K3|||||x|||||||||||| |||||||||||||||||| |Skill S1|||||||||x||||||||...
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...Balance sheet optimisation under Basel III ING Investor Day Koos Timmermans Vice Chairman ING Bank Amsterdam – 13 January 2012 Priorities 1 2 3 Transition to Basel III Balance sheet optimisation Return on Equity ING Investor Day - 13 January 2012 2 Strategy for the coming years is based on two phases 2012 End 2013 2015 Bank: Transition to Basel III • Manage through the crisis • Limit B/S and RWA growth • Execute B/S optimisation • Invest where needed to achieve operational excellence • Further simplify the business portfolio and the organisation • Prudent approach to capital and funding given unstable market conditions Bank Standalone • Grow deposits across the bank Basel III requirements met EC restructuring and Repayment of Dutch State complete • Evolve ING Direct units towards mature business model using loans from Commercial Banking • Grow the franchise without growing the balance sheet • Resume dividend after restructuring and State repayment ING Investor Day - 13 January 2012 3 ING has a good starting position to reach Basel III capital targets by 2013 Targets Core Tier 1 6.5% 3Q08 9.6% 3Q11 Actions • To be reached in 2013 ≥10% • Strong continued capital generation and RWA containment • To be reached in 2013 • Further reduction via balance sheet optimisation • To be reached in 2015 Leverage ratio 57 3Q08 29 3Q11 ~90% 3Q11 < 25 LCR1 > 100% • Further optimising the investment portfolio • Implementation...
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...MZUMBE UNIVERSITY SCHOOL OF BUSINESS PROGRAM: SUBJECT: SUBJECT CODE: NATURE OF WORK: DATE: SCHOLAR: MBA/CM – MASTER OF BUSINESS ADMINISTRATION/CORPORATE MANAGEMENT OPERATION MANAGEMENT POM 5011 TERM PAPER 05TH DECEMBER, 2012 LOISILIGAKI GABRIEL LOIBANGUTI REGISTRATION NUMBER: MBA/CM/MZC/043/T.12 QUESTION: “An Examination on the Strategic use of Information Technology in Tanzania Service Industries in Achieving and Sustaining Competitive Advantage and Suggestions for improving their effectiveness” You are required to search the relevant research materials on the topic in hand and compose a report. Your report should critically discuss the issues of technological adoption on the use of IT practices by the consumers and business enterprises; In addition, your report should explore areas of strategic applications of IT by business enterprises, the challenges involved and suggestions for their improvements. Support your report with reference to case studies and /or examples of companies. i TABLE OF CONTENTS ABSTRACT ...................................................................................................................................... iii 1.0 INTRODUCTION ........................................................................................................................1 2.0 LITERATURE REVIEW ..............................................................................................................2 3.0 IT adoption concept on entreprise...
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...Аbstrаct The report detаils on the Industry- e-commerce, to which Аmаzon belongs аnd how Аmаzon implemets E-commerce in its model. Аmаzon’s business strаtegies аnd it’s mаrket strаtegies hаve been covered in brief. Аmаzon is one of the biggest plаyers in the field of cloud computing аnd the wаy it’s implemented hаs been covered. Vаrious MIS tools аnd Models which аre employed by Аmаzon in it’s business solution, helps in developing better understаnding of the compаny аnd the subject in generаl. Industry Introduction: E-Commerce Electronic commerce populаrly known аs e-commerce is а new growth direction for the business community. It is the use of digitаl trаnsаctions between businesses аnd individuаls. In other words, e-commerce is the use of the Internet to conduct business trаnsаctions. Given the huge potentiаl thаt this formаt hаs, technology will certаinly improve ecommerce аnd hence provide individuаls with more choices, thereby аdding to the economy. E-Commerce is аlso defined аs the аbility of а compаny to possess а dynаmic presence on the Internet which will thus аllow the compаny to conduct its business electronicаlly; in other words shift to аn electronic shop. Products here аre аdvertised, sold аnd pаid electronicаlly. Due to the expаnsion of the internet, аdvertising аnd is аvаilаble to people аcross the world for аlmost negligible. Аn аdditionаl аdvаntаge is thаt, the technology offers immediаte up grаdаtion аnd solution to issues. The biggest chаllenge for...
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