...within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Turban, E., King, D., McKay, J., Marshall, P., Lee, J., & Viehland, D. (2008). Electronic commerce 2008: A managerial perspective (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Roebuck, D. B. (2006). Improving business communication skills (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. All electronic materials are available on the student website. |Week One: Overview | | |Details |Due |Points | |Objectives |Analyze...
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...DIFFERENT TYPES OF INFORMATION’S In this assignment I have been ask to describe the types of information and sources of information by including both internal and external. The next I am going to describe typical purposes of information used in a business and relate how these apply to Living Fashion. Living Fashion is large national retail store which selling a selection of ladies, men’s and children swear. In order to run the business effectively, businesses needs different types of information. This information may relate to employees, operations, customers, suppliers or competitors. In many cases this information is not required, so it needs to be safely and securely. Verbal Verbal communication is the best way how to communicate in a business. The reason is that of the high degree of impact it can create on an audience. Many businesses use this method to have staff meetings or telephone enquiry from their customers. Living Fashion may use verbal communication for their meetings or any conversation by involving two people discussing a topic. Verbal communication in Living Fashion is done by customer service and colleagues and advisors at store. Written Written communication involves a letters, emails, newspapers, books, trade journals or government publications. These types of written commutations help the businesses to receive important information’s from their stakeholders. Living Fashion is using letters, emails to receive customer’s complaints, orders and completed...
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...Running head: AUDIENCE ANALYSIS PAPER Audience Analysis Paper Adrian Perez Business Communication Kelly Parker Audience Analysis Paper In any organization or business, different types of meeting will take place with the organization which will involve different situations. It is critical to prepare for a business meeting especially when it involves stakeholders, your managers, salespeople, and customers. The main key to a successful meeting regardless of what is being presented is communication. How will the message be received? What type of audience will be attending? Is the message effective? All these points are important when preparing for a business meeting. There are different characteristics of the audience to consider when preparing for a meeting. When getting ready for the meeting, identify what kind of audience will attend. There are five different types of audiences to consider. One of them is the gatekeeper, which can stop the message and will not be received by other audiences. The primary audience decides if message will be accepted. The secondary audience can maybe implement ideas after they have been approved. The auxiliary audience will not interact with the message. Last but not least, the watchdog audience has political, social, or economic power, which can base future actions on the message. All these types of audiences are going to influence the message coming across. There are two important...
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...Week 2 Knowledge Check Study Guide Concepts Mastery Score: 11 / 12 Questions TECHNOLOGIES FOR BUSINESS 100% 1 100% 2 3 100% 4 5 6 80% 7 8 9 100% 12 COMMUNICATION PLANNING BUSINESS MESSAGES BUSINESS COMMUNICATION WRITING BUSINESS MESSAGES COMPLETING BUSINESS MESSAGES 10 11 Concept: TECHNOLOGIES FOR BUSINESS COMMUNICATION Mastery 100% Questions 1. Email communication A. is characterized by low control. B. is characterized by little coordination. C. is a rich communication medium D. incurs high cost Correct: The Correct Answer is: B. 1 Concept: PLANNING BUSINESS MESSAGES Mastery 100% Questions 2 3 2. Which of the following is the first step in the AIM planning process for developing influential messages? A. Idea development B. Message structuring C. Audience analysis D. Message review Correct: The Correct Answer is: C. 3. In the context of the AIM planning process, which of the following tends to be the single most important planning step for many messages? A. Identifying reader benefits and constraints B. Making the message easy to navigate C. Estimating your credibility D. Ensuring the communication is fair Correct: The Correct Answer is: A. Concept: BUSINESS COMMUNICATION Mastery 100% Questions 4 5 6 4. George, the marketing manager at Regal, believes...
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...Week 2 Knowledge Check Study Guide Concepts Mastery Score: 11 / 12 Questions TECHNOLOGIES FOR BUSINESS 100% 1 100% 2 3 100% 4 5 6 80% 7 8 9 100% 12 COMMUNICATION PLANNING BUSINESS MESSAGES BUSINESS COMMUNICATION WRITING BUSINESS MESSAGES COMPLETING BUSINESS MESSAGES 10 11 Concept: TECHNOLOGIES FOR BUSINESS COMMUNICATION Mastery 100% Questions 1. Email communication A. is characterized by low control. B. is characterized by little coordination. C. is a rich communication medium D. incurs high cost Correct: The Correct Answer is: B. 1 Concept: PLANNING BUSINESS MESSAGES Mastery 100% Questions 2 3 2. Which of the following is the first step in the AIM planning process for developing influential messages? A. Idea development B. Message structuring C. Audience analysis D. Message review Correct: The Correct Answer is: C. 3. In the context of the AIM planning process, which of the following tends to be the single most important planning step for many messages? A. Identifying reader benefits and constraints B. Making the message easy to navigate C. Estimating your credibility D. Ensuring the communication is fair Correct: The Correct Answer is: A. Concept: BUSINESS COMMUNICATION Mastery 100% Questions 4 5 6 4. George, the marketing manager at Regal, believes...
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...Business-to-Business Messages Comm/470 September 5, 2011 Business-to-Business Messages Business-to-business (B2B) messages are sent and received by the organizations, companies and business firms. These messages can be sent for various different purposes including invitations to do business, initiating a new business together, for joint ventures, and other reasons. Communication is extremely important for businesses that work in the virtual environment. The communication process includes the environment where the message takes place, the sender, the message that is created, technology used to send the message, noise, the receiver of the message, and the feedback that is returned. This paper will be analyzing three business-to-business messages using the communication process. The analysis should also include a descriptive explanation of characteristics that would improve the messages, including whether the message and technology were appropriate given the environment and purpose. A business-to-business message will be written to ABC Company asking to create a working relationship with XYZ Company; and write an unfavorable reply message to ABC Company. Analyzing Messages Businesses used different methods of communication when communicating with other businesses such as email, letters, memos, and proposals. The three messages that will be analyzed are going to be a business proposal, an invitation and recognition from other business. According to "Wisegeek" (2003-2011)...
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...Analyzing Messages: Co-Workers Communication Comm/470 6/14/2011 Abstract Analyzing Messages is the analyzation of business related messages and the overview of the communication process between the author and his co-workers through the means of “text messaging” a communicative technology using ones cellular phone to relate a message to another person or multiple people. Throughout the course of the analysis three business related messages will be reviewed. Following those three business related messages key topics of the communication process will be addressed such as purpose, sender, receiver, message, environment, technology, noise, and feedback. There will be an explanation whether the message and technology were appropriate given the environment and purpose and the author will opinionate if the content, media, and technology of the feedback were appropriate for the purpose and audience. Analyzing Messages: Co-Workers Communication Compass Housing Alliance is a non-profit organization which has been around in the heart of Seattle, Washington for nearly 100 years. Compass Housing Alliance is an organization that operates and provides several community resources geared for the homeless and poverty stricken throughout the city such as day services, emergency shelters, transitional housing, permanent housing, and family shelters at 19 locations around the Seattle Area. These type of operations require reliable employees with special humane characteristics and...
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...were companies able to communicate messages to their customers and clients? It was much more difficult to be able to deliver the intended message to the targeted group. Companies had to rely on television, snail mail, pop-up advertisements online, and/or magazine advertisements not being able to guarantee that their advertisements were being communicated to the correct targeted group. Now, social media has given companies the ability to be able to communicate their social media to their target group based on the information they provide through the click of the mouse. Facebook has allowed companies to be able to target customers and clients simply by the business the user is currently at and checking-in to. By checking-in to the business, Facebook feeds this information to businesses that relate, and could be of interest to the user. Social media allows the right information to reach the right group being able to guarantee to companies that the customers and clients will receive the message. As with any business, social media faces ethical issues as well such as security concerns, credibility, and maintaining a reputation. Social Media Tools How can new social media tools be used to distribute messages to consumers and clients? Media tools like Facebook twitter and LinkedIn can be used to send messages from companies to consumers who sign up for them. Companies have the ability to send messages to their customers and post advertising messages on the sites for consumers to read...
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...“cupcake only” bakery, by offering delicious baked goods in an inviting setting. This analysis will examine the mission, vision, and values of the company, and how these components translate and align with the strategic objectives. Additionally, this strategic plan will provide a Strengths, Weaknesses, Opportunities, Threats and Trends (SWOTT) analysis, a balanced scorecard, and a communication plan that will ensure that Cupcake Heaven has the structure to effectively reach an optimal level of operational health. Finally, the analysis will discuss how the company’s culture, ethics, and social responsibility serve as a compass that directs Cupcake Heaven in establishing the company’s guiding principles. Mission Statement Cupcake Heaven believes that the mission statement of a business is a vital part of the strategic management process, and provides a glimpse into the strategy and performance goals of the company (Darbi, 2012). Based on this concept, Cupcake Heaven has developed a mission statement that impacts the behavior and attitudes of our employees and customers. Cupcake Heaven’s mission is “To be dedicated to providing high-quality cupcakes in a comfortable atmosphere to our clientele. We also desire to maintain a fun, creative, and fair work environment for our employees” (The Sugar Bowl Bakery, 2012). Vision A strategic vision defines a company’s future business possibilities (Thompson, Gamble, & Strickland, 2006). A vision defines where a company...
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...Audience Analysis Business Communication COM 285 The first step in presenting information (and probably the most important as well) is knowing and understanding your audience. I believe that it doesn’t matter how much information you have or how much knowledge you possess about a particular topic if you cannot present the information in a comprehensive fashion catered to your audience. Significant wisdom is lost during communication that fails to permeate the minds of its audience. According to The Total Communicator (2003), “It follows that this part of your preparation - the phase known as audience analysis - is essential in determining how you will build your presentation. The more you know about your audience, the better you can target your remarks to reflect their specific interests and concerns. And the more likely you are to succeed as a presenter.” (para. 7). I would initiate my quarterly sales report by knowing the people who will be on the receiving end of my presentation. I need to know how knowledgeable they are of the topic. I also need to know what type of interest or stake they have in the information to be presented. An accurate analysis of my audience will then allow me to choose the appropriate channel of communication. From this point I can tailor my presentation to fit those who are included in the audience. The personnel who are to be present at this particular meeting...
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... | | |School of Business | | |COM/285 Version 3 | | |Introduction to Business Communication | | |Group ID MEBM091AS: | Copyright © 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course introduces students to the foundations of communication in a business setting. Students are exposed to various topics related to interpersonal and group communication within the context of applications in an office or virtual office setting. Students will develop skills in the forms of written communication, including memos, e-mails, business letters, and reports. Communication ethics and cross-cultural communications are also explored. Upon completing the course, students will have an awareness of their personal communication style and be able to identify areas for further exploration of communication as a business skill. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies...
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...The first component of the AIM process is analyzing your audience needs, values, priorities, and how they are influenced. The second component is developing ideas which you need to collect all the possible facts. The third component is structuring the message to where you have a clear understanding of the facts you have presented (Cardon, 2013). Audience Analysis Business leaders are to think about their audience needs when it comes to conveying a message. And how the audience receives the message that is being delivered. The goal is to make sure that the audience has all the information they need to process and understand the message (Dunn,2015, p.31). In the workplace knowing how to analyze your audience is a good factor to have if you...
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...BUSINESS COMMUNICATION TRENDS Business Communication Trends Lorren Rodriguez COM 285 Kathleen Ives November 17, 2011 Business Communication Trends Good communication in business is crucial to the individual’s success and to the business’ success. Current trends in business communication include social-networking tools, personal digital assistants (PDAs), and video conferencing (Locker & Kienzler, 2008). Business communications play a vital role in a person’s day-to-day activities at work. Business communications help an individual manage his or her daily work activities by allowing the individual to keep in constant communication with employees and clients. The trends that have been seen in the current workplace include the use of e-mail, video conferences and PDA’s. The message types that resulted from these trends are e-mails, instant messages, and text messages. Success in the workplace is dependent on the individual’s ability to communicate with his or her employer and clients. Current Trends in Business Communication Current trends in business communication include social-networking tools, personal digital assistants (PDAs), and video conferencing. These trends are some of the most popular workplace devices that improve productivity (Locker & Kienzler, 2008). Social-networking sites like MySpace, Facebook, and Twitter are becoming very popular networking sites for business. “These networking sites allow users to post a profile, blog, or useful links...
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...Assignment Business Communication Trends Business Communication Trends Write a 700-to 1,050-word paper that describes current trends in business communication. Be sure to address the following questions in your paper: a. What role does business communication play in your day-to-day activities at work? How does it help you manage your daily work activities? b. What trends have you seen in your workplace or previous workplaces? c. What message types are results of these trends? These assignments are due in Week One. COM 285 Week 2 Individual Assignment Audience Analysis paper Audience Analysis Communication should always be designed with the audience in mind. You are called upon to present quarterly sales information in an in-person meeting to a group of stakeholders that includes managers, salespeople, and customers. In a 1,050- to 1,200-word paper address the following questions. a. What are audience characteristics you need to consider? b. What communication channels would be appropriate and why? c. What are some considerations that you must keep in mind given the diversity of the audience? d. What would you do to ensure that your message is effective? These assignments are due in Week Two. Be sure that your paper follows basic APA formatting in terms of title page, pagination, citations & references to support your views. COM 285 Week 2 Learning Team Assignment Charter Analysis This...
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...Analysis of business-related messages Donna Smith COMM/470 April 27, 2014 Elizabeth Kachmor Analysis of business-related messages In business today most communication is relayed through electronic means. This is done using e-mail, texting or video chats. There are advantages and disadvantages to using virtual communication, examples of the advantages are increased productivity, ability to work at home, or in the field, and less time in the office. There is also the advantage of being able to connect to staff or clients without having to access the information in the office. Some of the disadvantages are being available twenty four hours a day, and loss of personal communication. There is also the possibility of miscommunicating messages. According to Deborah Roebuck, when writing for business it is essential that the writer formulate the writing prior to sending it with the process entailing “determining your purpose, analyzing your audience, organizing your thoughts, establishing a logical order, constructing your draft and editing and polishing your draft using the 7 Cs” (Roebuck ,2006, pg.31). To communicate effectively in a business environment it is important to create a system or follow a system such as the one mentioned previously. To many times those of us, in the business field are too busy to take the time to review what we are sending. This leads to confusion on the part of the receiver and creates further time researching clarification on the original e-mail...
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