Final Strategic Plan: Cupcake Heaven
Executive Summary Cupcake Heaven is envisioned to be developed into a small, privately owned local bakery that prides itself in offering a wide variety of gourmet cupcakes which are made with high quality ingredients and unique flavors. Cupcake Heaven is going to ignite the city of Corona in the new concept of being a “cupcake only” bakery, by offering delicious baked goods in an inviting setting. This analysis will examine the mission, vision, and values of the company, and how these components translate and align with the strategic objectives. Additionally, this strategic plan will provide a Strengths, Weaknesses, Opportunities, Threats and Trends (SWOTT) analysis, a balanced scorecard, and a communication plan that will ensure that Cupcake Heaven has the structure to effectively reach an optimal level of operational health. Finally, the analysis will discuss how the company’s culture, ethics, and social responsibility serve as a compass that directs Cupcake Heaven in establishing the company’s guiding principles.
Mission Statement Cupcake Heaven believes that the mission statement of a business is a vital part of the strategic management process, and provides a glimpse into the strategy and performance goals of the company (Darbi, 2012). Based on this concept, Cupcake Heaven has developed a mission statement that impacts the behavior and attitudes of our employees and customers. Cupcake Heaven’s mission is “To be dedicated to providing high-quality cupcakes in a comfortable atmosphere to our clientele. We also desire to maintain a fun, creative, and fair work environment for our employees” (The Sugar Bowl Bakery, 2012).

Vision A strategic vision defines a company’s future business possibilities (Thompson, Gamble, & Strickland, 2006). A vision defines where a company wants to be. Cupcake