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Business Writing Portfolio

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Business Writing Portfolio
COM/285
9 de febrero de 2012

Business Writing Portfolio
Contenido

Business writing portfolio step…………………………………………………………….....3

Carta a los gerentes de tiendas: carta formal de negocios……………………………………4

Memorando oficial: empleados………………………………………………………………5

Notificación de correo electrónico: detallistas y público en general………………………....6

Reflexión...…………………………………………………………………………………...8

Referencias…………………………………………………………………………………...9

Business Writing Portfolio step

I-Supervisor 1- Describir la situación 2- Resolver la situación
II-Empleado
1- Describir la situación 2- Los empleados te pueden dar sugerencias para resolver la situación
III- Cliente y Público 1- Hablar directo con la gente 2- Utilizar alternativas y notas positivas

Carta a los gerentes de tiendas: carta formal de negocios

| Modas |

31 de enero de 2012
Gerentes de Tiendas
Modas
Estimados gerentes de tiendas:
Nuestra tienda matriz ha realizado arreglos a los horarios de trabajo y los días de operaciones de nuestras tiendas con la intención de mejorar nuestras operaciones y evitar el cierre definitivo de alguna localidad por causa de los altos costos de operaciones que estamos enfrentando. Como es de su conocimiento la economía general del país está en malas condiciones provocando aumentos en todas las materias primas como la gasolina. Esto, a su vez, provoca gastos excesivos que las ventas no pueden sufragar y al mismo tiempo reducen la ganancia de nuestros inversionistas.

En vista de tal escenario, la administración de nuestra empresa ha tomado la decisión de re-estructurar las horas de trabajo a 10 horas diarias de lunes a sábado para el personal regular. De esta forma reduciremos los costos de operación un día de la semana pues las tiendas permanecerán cerradas los domingos. Significa que las tiendas abrirán una hora más tarde y cerrarán una hora más temprano. El personal a tiempo parcial completará sus horas en menos días por semana y el resto del personal tendrá un día libre a la semana para compartir con su familia. De esta forma no se afectará su sueldo y podrán continuar empleados en nuestra empresa.

La gerencia está consciente de lo significativo de los cambios, pero nos preocupamos por el bienestar de nuestros empleados y hacemos este esfuerzo para evitar el cierre de algún local. Por otra parte, los clientes continuarán obteniendo nuestros servicios alrededor de toda la isla sin afectarse las operaciones de ninguna de nuestras tiendas.

Favor de hacer llegar esta comunicación al resto del personal y espero poder contar con su apoyo y su excelente servicio como hasta el presente.

Atentamente,

Gerente de Relaciones Públicas

Cc: Presidente, Inversionistas

Memorando oficial: empleados

Modas

Para: Empleados de tiendas

De: Gerente de Relaciones públicas

Fecha: enero 31, 2012

Mensaje: Cambios en los horarios de trabajo y otros

En vista de los altos costos de operaciones que afectan a la economía en general, hemos diseñado ciertos cambios en los horarios de operaciones que afectan directamente las horas de trabajo diarias y los días en que las tiendas permanecerán abiertas.

Efectivo de inmediato, las jornadas diarias de trabajo se incrementan a 10 horas diarias en el caso de los empleados permanentes. Los empleados a tiempo parciales completarán sus horas en menos días a la semana con este cambio. Las tiendas permanecerán cerradas los domingos, abrirán sus puertas una hora más tarde y cerrarán una hora más temprano. Este es un esfuerzo de la gerencia por continuar operando sin que se afecten los empleados ni los clientes así que esperamos todo su apoyo como hasta el presente. Favor de referirse a sus respectivos gerentes para que los orienten sobre el nuevo horario de trabajo y las horas de operaciones de las tiendas.

Gracias.

Notificación de correo electrónico: detallistas y público en general

Para: (direcciones de correos electrónicos de los clientes y detallistas)

De: (Correo electrónico de Gerente de Relaciones Públicas) @gmail.com

Asunto: Cambios de horarios y días de operaciones de la cadena de tiendas Modas

CC: (correos electrónicos) presidente@gmail.com, iversionistas@gmail.com

Anejos: Hoja de promoción www.modaspad.com

En vista de la situación económica apremiante en nuestro país y para beneficio de nuestros clientes, detallistas y público en general, nuestra prestigiosa cadena de tiendas alrededor de la isla anuncia su nuevo horario de operaciones. Es nuestro interés permanecer operando y continuar ofreciendo nuestros productos que han sido de beneficio para el público en general.
Nuestras tiendas permanecerán cerradas los domingos y abriremos una hora más tarde cerrando una hora más temprano. El personal de las tiendas continuará ofreciendo sus servicios con el mismo esmero que al presente y el servicio de excelencia que hasta ahora nos caracteriza no se verá afectado por estos cambios.
Hemos querido continuar operando sin permitir el cierre de ninguna de nuestras localidades pensando en encarar los altos costos de operaciones que nos afectan. Esperamos que puedan hacer los ajustes necesarios en sus horarios de compras como en el caso de los detallistas, puedan comunicarse con sus respectivas localidades para que obtengan sus nuevas horas de negocio.
Encontrará todo lo que necesita en nuestro sitio en la Internet www.modaspad.com también puede encontrar la dirección de todas las localidades y ofertas especiales para nuestros clientes.
Continuaremos ofreciendo el servicio de excelencia que nos caracteriza.

Atentamente,

Gerente de relaciones públicas
Tel. 555-5555 ext. 444
@gmail.com

Reflexión:

El primer comunicado (carta a los gerentes), suele ser escrito para explicar detalladamente las razones de nuestra información. Es meritorio que se establezca un punto de empatía con los gerentes de las tiendas para que entiendan las razones para los cambios. Hay que recordar que, en nuestro caso, la noticia puede resultar negativa para el que recibe la carta y es prioridad que se logre el entusiasmo de los gerentes para que trasmitan la información a sus empleados y lograr que éstos vean los cambios como algo positivo para ellos y para la empresa. También es importante dejar ver que la gerencia está dispuesta a hacer esfuerzos adicionales para que permanezcan en sus puestos y no cerrar ninguna localidad. Es una carta de negocios formal en forma de bloque donde se detallan los pormenores de la información que se quiere ofrecer de forma clara utilizando un lenguaje familiar que todos puedan comprender. El formato de la misma debe ser directo, pero que a la misma vez refleje las buenas intenciones de la gerencia, por esta razón no se utiliza la palabra “yo”. El segundo caso (memo) es una comunicación aún más directa y concisa. Para tramitar esta clase de documento, es necesario que antes se haya establecido una orientación de la magnitud de los cambios y en ese caso, el documento viene a ser una formalidad para hacer oficial el cambio en cuestión. Es una comunicación corta y sin adornos resumiendo lo hablado antes y aclarando la información de forma resumida. Puede estar acompañado de información adicional relacionada con la discusión en forma de anejos. Y siempre debe agradecerse a las personas por el apoyo ofrecido. El tercer caso (la comunicación por e-mail), debe ser la más importante para la gerencia. Es una información que requiere el entendimiento del público en general que es, sin lugar a dudas, la razón de ser de todo negocio. Debe ser una información clara, pero corta. Es una comunicación informal como en el caso del memorando y va dirigida a toda la clientela y detallistas que hacen negocio con la empresa. Puede contener un anejo con la dirección de Internet de la empresa donde el cliente podrá obtener mayor información sobre la compañía y sus beneficios. También se escribe en bloque sin necesidad de sangría en los párrafos.
Es una página informativa con la oportunidad de ofrecerle al cliente el recorrido en línea de la información y los que la redactan así como comentar. Por considerarse una comunicación de negocios, no se requiere que se utilice un formato tan riguroso como el APA, pero las reglas de ortografía y uso del lenguaje debe ser tomado muy en serio, pues debe ser correcto y lograr el convencimiento de cada audiencia según sus puntos de interés y necesidades particulares. Por su carácter oficial, en todas las comunicaciones debe aparecer el logo de la empresa.

Referencias

Locker, K. O., & Kienzler, D. S. (2008). Business and administrative communication (8th ed.). Boston, MA: McGraw-Hill.

Cheesebro, T., O’Connor, L., & Rios, F. (2010). Communicating in the workplace. Upper Saddle River, NJ: Prentice Hall.

CERTIFICADO DE ORIGINALIDAD: Certifico que el documento adjunto es mi trabajo original. Yo afirmo que cualquier sección del documento que se ha presentado con anterioridad se le atribuye, y citó como tal, y que este documento no ha sido presentado por nadie más. Confirmo que he citado todas las fuentes de las que he usado el lenguaje, las ideas y la información, si la cita literal o paráfrasis. Cualquier ayuda que recibió, mientras que la elaboración de este documento ha sido reconocida en la sección Referencias. He obtenido un permiso por escrito o han incluido una versión del titular de los derechos de autor de cualquier material de marca, logotipos, imágenes de Internet, o de otras fuentes. También acepto que mi nombre escrito en la línea de abajo se destina a tener, y tendrá la misma validez que mi firma manuscrita.
Firma del estudiante (nombre escrito aquí es equivalente a una firma):

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