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Busn 319 Week 4 Assignment

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In fine-tuning the product strategy for your marketing plan, do these two things: * 1 Develop a simple three-column table in which (a) market segments of potential customers are in the first column and (b) the one or two key points of differences of the product to satisfy the segment’s needs are in the second column. * 2 In the third column of your table, write ideas for specific new products for your business in each of the rows in your table. Market Segments | Key Points of Differences | New Product Ideas | School Districts | Safe products around children with excellent bacteria kill ratios.Green ProductsAbility to deliver large quantity of products to multiple locations, each with logistics requirements. | Private Label with directions specific to school areas. i.e., desk tops, chalk boards. | Municipalities | Meet bid requirements which could be multiple types of products so have warehouse space for required products.Green products including chemicals, paper, facility tools and floor matting. | Look into carrying more Green chemical, and paper lines that may have better efficacy. |
For the product offering in your marketing plan, * 1 Identify (a) its stage in the product life cycle and (b) key marketing mix actions that might be appropriate, as shown in Figure 11–1.
The product I’m offering in my marketing plan is essentially the distribution service of numerous janitorial and sanitation products. This product is in the Growth stage of the product life cycle. Key marketing mix actions that may be appropriate would be continually researching new products to carry. Research and make sure pricing is appropriate and discount where possible to gain a larger market share. Promote the customer service and ability to deliver typically within 24 hours. * 2 Develop (a) branding and (b) packaging strategies, if appropriate for your offering.

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