Lemonade Stand, Part 1

Develop a creative name for your lemonade stand, and then explain why a name is important when you are considering branding options. The name that I have chosen to go with for my lemonade stand is “The Lemonators”. The reason I picked this name is because it sounds like my lemonade stand is the destroyer of all lemons to make nothing less than the perfect glass of ice cold liquid gold; or as others like to call it, lemonade. I believe that my lemonade stand name is important when I am considering branding options because I believe that the name is genius. It’s catchy; there is no way that a customer that stops by for a quick quench of their thirst will forget a name like The Lemonators.
Create a mission statement for your lemonade stand (Chapter 6); then explain why a mission statement is important for any company. To me a mission statement is what should help a person to keep spending their money at an establishment. Some examples of the mission statement is to help the people of the community, satisfy the consumer needs, etc. The Lemonators stand’s mission is to raise money to further research in pediatric cancers. We strive to raise money to hopefully make a change in at least one little boy or girl’s life, even if is a couple cents of profit. It makes everyone feel better about themselves that a percentage of their money went to help a little child in need of help. I believe that a mission statement is important for a company because it shows what the company goal is. It shows which direction the company is on and exactly what outcome will be if they are successful.

You are very involved in your community; please outline your CSR plan (Chapter 4) for your businesss The Corporate Social Responsibility plan that I have is that for every $3 we earn from selling our business’ product, we will