BUSN310

Introduction to Business Ethics
IP#1

Donna Rothmann-Ranels

American Intercontinental University

Abstract
This paper will discuss the steps that should be taken to present the issue of potentially defective product to the CEO of a company.

A meeting is coming up with the CEO and other executives and I need to address the issue of potentially defective products that are being sold to customers. First when I am talking to the executives I need to state the facts. Once I have presented the facts I will state the solutions I have come up with to counteract these issues. If I have not come up with a solution I would open the floor for discussion on how to take care of the issues at hand. I would empathize that is important and could be damaging to the company’s image. Once I have completed my presentation of the issues I would thank them for allowing me to discuss this matter with them and for any suggestions they came up with. Notifying the customer is a top priority. I would first ask the customer to return the product for a refund or an exchange for another product. I would announce the recall through the media, i.e., the radio and television. I would also put an ad in the local newspaper announcing the recall of the specific product. If we had the email information for some customers I would send out an email stating the facts and asking customers to return the defective product. Lastly I would post the recall information on the company website. This information would include instructions on how to return the product at the company’s expense. The internal actions that I would put in place would be internal check points. These checkpoints would test out the products before they are put in the hands of the customer. These quality checks would hopefully prevent this problem from happening in the future. I would have potential customers come in to try out the products and use them as they would at home. If there are any problems this should draw them out before the product is distributed to the public. I think that if you are honest with the customers about the recall and take care of their needs it will ensure that you have a strong sense of business ethics. If you deny as a company that there is a problem then your credibility and business ethics are ruined. Don’t lie to the customer. Be upfront about the issues and what you plan to do to fix those issues. Offering to refund their money or give them another product instead is a good idea. Let them know that they are important, and that you are doing everything you can to fix the problem and make the product better. Policies and procedures should be put into place that states what steps should be taken in the event of a recall. That way things are done the same way every time and the customer knows you mean business Stand by your word and that way the customer knows you will take care of them should any problems arise.

References
No references were used.