Chapter 5
LO1 - Explain the importance of excellent business communication
a) excellent communicators are influential, well liked, efficient, and effective
b) effective communication happens only when you transmit meaning (relevant) to your audience
c) communication = dynamic, fluid, two way (listening)
d) seeking/understanding feedback + appropriate responses = core of successful business communication

Russell Hoban: "when you come right down to it, how many people speak the same language even when they speak the same language?"

COMMUNICATION BARRIERS
a) effective communication : key issue = noise Noise: any interference that causes the message you send to be different from the message your listeners understand (AKA COMMUNICATION BARRIERS)
1. Physical barriers: ranging from a document that creates a "wall" between you and your audience ; freezing cold room; chairs forcing visitors to sit @ lower level
2. Language barriers: different languages; slang, jargon, and regional accents can interfere with meaning
3. Body language barriers: wrong body language can alienate and distract listeners so much that they won't absorb content of your message
4. Perceptual barriers: perception of you and agenda can interfere with effective communication
- explore pos. and neg. perceptions prior to
5. Organizational barriers: built-in barriers to effective communication; unspoken rule, top of organization don't talk to bottom
6. Cultural barriers: how you greet and establish eye contact; handling disagreement; eating business meals; small talk;
- inter-cultural comm increasingly pivitol to long term success

LO2 - DESCRIBE THE KEY ELEMENTS OF NONVERBAL COMM
a) face to face comm 7% of meaning comes from verbal content; 38% tone of voice; 55% body language (facials, gestures, posture)
b) nonverbal communication goal = reinforcing meaning of your