Collating data from the last two decades, the advent of increased internet penetration and the technology backing the rise of the mobile industry has had a transforming effect on the way we do business and communicate. E-commerce is by far a relatively new concept. The concept has recently gained fruition owing to the major strides being made in the computer and mobile industry and need for people to be able to communicate and do trivial jobs over the click of a button or the swipe of a finger.

However, when talking statistics, while e-commerce has grown beyond measure in countries like US and China where they have achieved US 150 billion USD in revenue, India is still playing catch-up to what is being heralded as the next big thing in the retail sector. However, it is not to say that the industry hasn’t grown at all, with an increase of 35% CAGR from 3.8 billion USD in 2009 to an estimated 12.6 billion USD in 2013.

Industry studies by IAMA2 reveals that online travel is by far the most prevalent of the e-business modules, taking over more than 70% of the total transactions in this domain. However, e-retail and marketplace are catching up fast, with studies in various research journals showing that there has been an estimated growth of 11%, from 10% in 2009 to 21% in 2014.The studies also throw light on the fact that Parcel Checkins have also increased by over 150 million in 2014, which, however, still stands at approximately 2% of India’s total retail market.

As it stands, the market is expected to grow exponentially over the next few years, especially with internet penetration growing by the day and reaching remote villages along with postal connectivity. Should the presented growth figures bear any truth, the same industry is expected to stand at around 10 to 20 billion USD by 2017-2020. The growth is expected to be heavily influenced by the sale of