enjoy fresh flowers. Fresh flowers helps relaxes them after a hard day of caring for their children. Fresh flowers is good for the children because it exposes them to allergens and helps kids develop better immune systems to prevent allergies later on in life. Flowers also give off oxygen which people need to live. In addition, mothers will appreciate the flowers that Calyx and Corolla has to offer because the flowers will make them feel special and bring them longer lasting joy.

B. Implementation
Advertise on home and garden television shows and magazines and children's television programs. Mom's watching home and garden shows, reading magazines, or parenting children while the children are watching TV will be intrigued by Calyx and Corolla and encourage orders from mothers. The advertisements will also help make the company's name known to more potential buyers. Positioning the product as a need to mothers will also generate consistent orders and provide steady income stream for Calyx and Corolla long-term.

III. Target group who patronize florists or other retailers and/or unaccustomed to purchasing products via mail order.
A. Description
People who purchase from florists are usually last minute shoppers wanting to buy something special for their loved ones. Shipping flowers to them would not fill their needs in time. However, exceptions are people planning a wedding, prom, or other engagements that require advance notice. These are the most likely potential buyers that Calyx and Corolla should target. These buyers would also provide another source of short term surge of income.

B. Implementation
To target potential buyers planning a wedding, form partnerships with