...consumer base of 19.6 million DVR units in homes by the year 2006. Tivo implemented an aggressive marketing strategy in the late 1990’s; as a result Tivo Inc. has become the most recognizable brand name and thus setting the standard in this exploding industry. But Tivo is not without shortcomings. It faces inabilities to effectively reach large amounts of the DVR market due to the current monopolies that cable and satellite companies enjoy. The fairly expensive retail price of the Tivo unit could possibly jeopardize the company’s ability to stay competitive in the market for an extended period of time. The rapid growth of this industry is also creating increased competition for Tivo, and it seems the management of Tivo will be left with some crucial decisions to make if they are to continue to survive in this industry. Currently, Tivo develops DVR software and stand-alone units with a selling focus towards television viewers seeking an improved and interactive viewing experience. A DVR unit is a set-top box that performs three different main functions: 1. Tivo and live television – Tivo allows the viewer to pause and rewind live T.V. programs so they don’t miss a moment of their show. No longer does a trip to the bathroom or the refrigerator keep the viewer from watching their entire program. Tivo also automatically records the show you are watching as you are watching which allows you to rewind it as far as fifteen minutes into the past. This means if a friend walks in...
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...and people now want to enhance their television viewing experience. Their increased desire for superior video and audio quality has also been reflected in our research findings. All this will sound music to the ears of all the DTH service providers planning to increase their market share many fold. The potential of DTH in Indian market is seemingly substantial. This has motivated us to undertake a market research project to analyze and assess the future prospects of its acceptability and growth in India. To make our project comprehensive and to make our results conclusive, we have done a thorough analysis in terms of in-depth primary and secondary research. Scanning through articles pertaining to DTH in newspapers, magazines and internet; interviewing dealers and marketers, sales executives; getting questionnaires filled by 250 respondents; we are confident that our findings present the facts as they are. The whole project has been so designed that it not only meets the requirements of our course curriculum, it also will be useful to existing and coming DTH service providers. Research Methodology Our report is an integral part of my Market Research paper, 3rd Semester of my Bachelor of Business Studies (BBS) course at Shaheed Sukhdev College of Business Studies, D.U. this project has been prepared under the guidance of our subject teacher, Mrs. Preeti Rajpal Singh. The project aims to understand the consumers’ perception about cable service providers and the attributes...
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...Headquarters in New Yorok City, Sirius XM Radio, Inc. is the only provider of satellite radio, broadcasting more than 130 channels of digital audio via satellite to subscribers throughout the United States and Canada. The company's programming includes 65 channels of commercial-free music from every genre and 55 channels of news, sports, comedy, and talk radio. With impressive line ups of celebrity such as Howard Stern, Oprah Winfrey and Martha Steward there is something for everyone. Sirius's broadcasts are beamed from four in orbit satellites to more than 19.5 million subscribers who pay a monthly fee of $12.95 (Sirius). The service is mainly offered through new car sales with companies including Ford, Chrysler, and BMW among others penetrating 55% into the US market which accounts for 40% of their annual sales based on the 2009 annual report. Retailers like Wal-Mart, Best Buy and Radio Shack sell similar Sirius units for home and boat use. “Recently, Sirius has expanded to include music and comedy channels to mobile phone users; and music channels and select non-music channels over the Internet; a suite of data services; services that offer graphic information; and various real-time weather services, as well as operates a television service, which provides content designed primarily for children in the backseat of vehicles” (Sirius). These expansions are critical to the long term success of Sirius Satellite Radio which claims to be the station you can listen to what you want,...
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...TERMS OF REFERENCE The objective of this research is to assess provision of internet connection to customers living in rural Ireland and to a customer living in central Dublin. This research is also aiming to consider safety and confidentiality on the internet, and to examine various potential external threats. An overview on the ISP services available in Ireland, taking into consideration both home and business users, will also be given. SECURITY AND CONFIDENTIALITY ON THE INTERNET Various types of computer threats have been around since the invention of the internet. The following will explain what they are and how they work. According to the website BusinessDictionary.com a computer virus is a ‘small but insidious piece of programming-code that attacks computers and network systems through 'contaminated' (infected) data files, introduced into a system via disks or internet. As a digital equivalent of biological microorganisms, it attaches itself to the target computer’s operating systems or other programs, and automatically replicates itself to spread to other computers or networks’. (1) Computer viruses are a small piece of software that are able attach to disks or other files (viruses can be created for any operating system including DOS and other programs such as Excel) replicating itself without the users consent or knowledge. Some attach to files so when the infected programme is used the virus also executes, whilst others lie dormant in the memory and infect files when...
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...Strayer University Week 10 Assignment 3: Business Intelligence and Data Warehouses CIS175008VA016-1154-001 Intro to Networking Professor Obi Ndubuisi June 14, 2015 For the company DesignIT, I would use a LAN type of network (for local-area network). This networks several computers, a mail (exchange) server, a database server and a file share server in one building and interconnects with each switch or backbone. I chose this for this small space because it is less than 100 square feet and is all within a single dwelling. This way the employees can all share their resources with one another, an intranet, database and printers. This network only needs a single modem with wireless capabilities and an optional access point located at the opposite end. I would recommend the wireless access-point to serve the conference room in case the client wants to set up teleconferences. We can even create an interface that when their computer finds the wireless network, a page would come up asking for their employee ID and password. This would also provide access for vendors and customers so they can have temporary access in order to have access to their files on Cloud or DropBox in order to contribute to DesignIT during their visit. Most businesses have these similar services and use ring topology or mesh topology. With ring topology there is an extra layer created, if one device fails you can pin-point the failure but the entire network would go down. DesignIT would only need...
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...Group 3 13 May, 2010 Netflix - Group Case 1. Describe the competitive environment of the video rental industry. During the time that this case was written the Video / DVD rental industry had matured from a Mom and Pop Shop in the local town or down the street to the business model that Blockbuster had implemented. Location, Location, Location was the model. Open more stores and increase your market penetration. Blockbuster had approximately 7,800 brick and mortar stores, each carrying approximately 1000 titles.1 These DVDs were owned by the store and the volume generated mainly came from recent release rentals and new movie sales. The market, outside of the Blockbuster market was fragmented, with several copycats of Blockbuster, and continued existence of smaller, possibly regional rental shops. No viable Internet distribution model existed when Netflicks was launched. The...
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...The Walt Disney Company: A Corporate Strategy Analysis Written by Carlos Carillo, Jeremy Crumley, Kendree Thieringer and Jeffrey S. Harrison at the Robins School of Business, University of Richmond. Copyright © Jeffrey S. Harrison. This case was written for the purpose of classroom discussion. It is not to be duplicated or cited in any form without the copyright holder’s express permission. For permission to reproduce or cite this case, contact Jeffrey S. Harrison (RCNcases@richmond.edu). In your message, state your name, affiliation and the intended use of the case. Permission for classroom use will be granted free of charge. Other cases are available at: http://robins.richmond.edu/centers/center-‐for-‐active-‐business-‐education/research/case-‐network.html November 2012 "Walt was never afraid to dream. That song from Pinocchio, 'When You Wish Upon a Star,' is the perfect summary of Walt's approach to life: dream big dreams, even hopelessly impossible...
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...having access to the world at a click of a button, but is every country equal in its access to communication and media? Do all countries have access to television? Media imperialism will be discussed, media imperialism is loosely defined as a theory that suggests that smaller countries are losing their identity and culture due to the dominance of media from larger nations. Today we're not only receiving the word almost immediately, but there are also possibilities for live pictures and sound giving a feeling of presence almost virtually wherever it happens on the planet. The earlier seemingly logical relationship between space and time is moving apart, and distance is no longer an obstacle resulting in the world seeming smaller. In this article, media imperialism will be looked at in the television industry. We look at the world’s largest media giant Time Warner that recently announced its merger with Comcast making it a force to be reckon with a value of over $45 billion dollars. Then we look nationally at our very own media giant, MultiChoice, and its CEO of the holding company Naspers, Mr Koos Bekker. This media mogul has pathed the way for media in South Africa and we look at what made him so successful and how he manages such a powerful organisation such as Naspers. How does media imperialism effect the television industry? This question is discussed, and looked at in depth. The world is divided into first world countries, who produce media, and developing countries...
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...topper as the most popular OS in some of recent devices out there today. As of 2013 study Android devices have out sold more than other including Windows, iOS, and Mac OS X devices combined. Android's source code is released by Google under open source licenses which is popular with technology companies which require a low-cost, customizable operating system and is ready-made for high-tech devices. The rest of the industry by comparison is behind the power curve for example Microsoft updates its desktop OS every three to five years and Apple is no better as they update on a yearly cycle for OS X and iOS which has one major design revision in seven or so years. The Android is a lite mobile operating system that is based on the Linux kernel and. The operating system user interface is based on direct input manipulation, Android is designed primarily for touchscreen mobile devices such as smartphones and tablet computers, The OS uses touch inputs that loosely correspond to real-world actions, like swiping, tapping, pinching, and reverse pinching to manipulate on-screen objects, and a virtual keyboard. In addition with specialized user interfaces for televisions such as Android TV and the upcoming in vehicles Android Auto. Even though having its design being for primarily for touchscreen input, it also has been used in game consoles, digital cameras, and other electronics. The design keeps evolving as well,...
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...Nokia Company Company’s history: The predecessors of the modern Nokia were the Nokia Company (Nokia Aktiebolag), Finnish Rubber Works Ltd (Suomen Gummitehdas Oy) and Finnish Cable Works Ltd (Suomen Kaapelitehdas Oy). Nokia's history starts in 1865 when mining engineer Fredrik Idestam established a groundwood pulp mill on the banks of the Tammerkoski rapids in the town of Tampere, in southwestern Finland, and started manufacturing paper. In 1868, Idestam built a second mill near the town of Nokia, fifteen kilometres (nine miles) west of Tampere by the Nokianvirta river, which had better resources for hydropower production.In 1871, Idestam, with the help of his close friend statesman Leo Mechelin, renamed and transformed his firm into a share company, thereby founding the Nokia Company, the name it is still known by today. The name of the town, Nokia, originated from the river which flowed through the town. The river itself, Nokianvirta, was named after the archaic Finnish word originally meaning a small, dark-furred animal that lived on the banks of the Nokianvirta river. In modern Finnish, noki means soot and nokia is its inflected plural, although this form of the word is rarely if ever used. The old word, nois (pl. nokia) or nokinäätä ("soot marten"), meant sable. After sable was hunted to extinction in Finland, the word was applied to any dark-furred animal of the genus Martes, such as the pine marten, which are found in the area to this day. Toward the end of...
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...30Chapter 7 major topics: -Keyboards- Input device that contains keys you press to enter data and information into a computer or mobile device -Pointing devices -Mouse- fits under palm of your hand comfortably -as you move the mouse, the pointer on the screen moves with it -Touchpad- small, flat, rectangular pointing device - sensitive to pressure and motion -move finger on the touchpad in direction you want pointer to go -Pointing Stick- ball in-between keys on the keyboard that can control the pointer-- push in the direction you want the pointer to go -pressure sensitive, shaped like eraser on end of a pencil -Trackball- stationary device on the side of the mouse the size of a Ping-Pong ball -Optical Scanners- Light-sensing input device that converts printed text and images into a form the computer can process -Optical Readers- a device that uses a light source to read characters, marks, codes and then converts them into digital data that the computer can process -OCR (Optical Character Recognition) Devices- devices that usually include a small optical scanner for reading characters and sophisticated software to analyze what is read -OMR (Optical Mark Recognition) Devices- devices that read hand-drawn marks, such as...
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...Netflix case study CASE STUDY HOME ENTERTAINMENT Extended Diploma in Strategic Management & Leadership Units: U7 Strategic Marketing Management U12 Strategic Planning U13 Financial Principles and Techniques April 2013 CASE STUDY HOME ENTERTAINMENT Extended Diploma in Strategic Management & Leadership Units: U7 Strategic Marketing Management U12 Strategic Planning U13 Financial Principles and Techniques April 2013 Student’s Brief Scenario You are employed as a marketing consultant in the home entertainment sector. You have been asked by Netflix, Inc. to undertake a strategic audit in relation to the organisation’s: * core competencies * competitive advantage * value proposition You have also been asked to consider how Netflix, Inc. can remain competitive in the context of developments in technology, rising competition and changing consumer behaviour. Consideration should be given to the organisation’s financial position, its strategic risks and mitigating strategies to overcome these risks. Edited Extracts from Chartered Institute of Marketing (Case study: June 2011) Contents Introduction 4 Movie and TV programme licensing and distribution 5 Netflix, Inc 6 Netflix – advertising and marketing 7 Netflix’s competitors 7 Top ten movie download services 10 Data protection issues 10 The future for the industry 11 The future for Netflix 12 References 13 Home Entertainment Introduction Total...
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...PROJECT REPORT ON A STUDY ON INTERNET SHARING SITE YOUTUBE.COM EXECUTIVE SUMMARY INTERNET -The Internet is a worldwide, publicly accessible network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It is a "network of networks" that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services, such as electronic mail, online chat, file transfer, and the interlinked Web pages and other documents of the World Wide Web. COMMON USES OF THE INTERNET - Email, Remote access, Collaboration, File sharing, Streaming media, Voice telephony, Leisure, and Marketing. VIDEOS SHARING SITES - Video sharing refers to websites or software where a user can distribute their video clips. Some services may charge, but the bulk of them offer free services. Many services have options for private sharing and other publication options. YOUTUBE.COM – Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email. FACTS ABOUT YOUTUBE – Founded in February of 2005 by three former employees of eBay's PayPal unit. In July, more than 30 million people...
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...Attempt Only Four NO. 1 MARKETING SPOTLIGHT- NIKE Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running shoes designed especially for athletes by athletes. Founder Philip Knight believer that high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. The company’s commitment to designing innovative footwear for serious athletes helped it build a cult following among American consumers. By 1980, Nike had become the number-one athletic shoe company in the United States. From the start, Nike’s marketing campaigns featured winning athletes as spokespeople. The company signed on its first spokesperson, runner Steve Prefontaine, in 1973. Prefontaine’s irreverent attitude matched Nike’s spirit. Marketing campaigns featuring winning athletes made sense. Nike saw a `pyramid of influence’’ – it saw that product and brand choices are influenced by the preferences and behavior of a small percentage of top athletes. Using professional athletes in its advertising campaigns was both efficient and effective for Nike. In 1985, Nike signed up then-rookie guard Michael Jordan as a spokesperson. Jordan was still an up-and-comer, but he personified superior performance. Nike’s bet paid off: The Air Jordan line of basketball shoes flew off the shelves, with revenues of over $100 million in the first year alone. Jordan also helped build the psychological image of the Nike brand...
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...analysis of The Swatch Group will aid in developing the IMC strategy and campaign for Swatch‘s CreArt (‗creativity‘ + ‗art‘) Collection in the following three countries: Brazil, Japan and Switzerland. When reading this, please be aware that Swatch did not impose an integrated marketing campaign in Brazil; rather, they only held one event and communicated to customers through Twitter. Therefore, the Brazil section is composed mostly of what The Swatch Group should do in order to meet their objectives. Furthermore, the cultural dimensions and components that will affect consumers shopping intention in each country will also be analyzed. Finally, based on the differences or similarities among the three countries, recommendations, including the cost-efficiency of adopting a standardized or localized IMC strategies in each country, will be given. 2 Contents Statement of Purpose...
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