...Ford Pinto: Setting the precedent for corporate crime Caleb Bede Accounting 573: Accounting Fraud, Criminology, & Ethics Joan Moore Sunday, September 21st, 2014 Keller Graduate School of Management 2014 Caleb Bede Keller Graduate School of Management of DeVry University 9/21/2014 Case Analysis Project: Research the Ford Pinto case in Friedrichs (p. 72 & 312) and online. Provide a brief synopsis of the case and answer the following questions: 1) What has happened to the key players since the events in this case? 2) Were the consequences they experienced as a result of their role appropriate under the circumstances and why? 3) What preventive and detective controls can be put in place? 4) How does the Ford Pinto case compare to recent Toyota recalls? Synopsis: With intense competition from Volkswagen and other foreign domestic car companies, Ford needed to act fast and respond quickly to the influx...
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...MARKETING PROJECT – SECTION I SUBMITTED BY: Anish Ghosh C.R. Mahesh Malavika Vilas Datar Nishant Kumar Thukral Puneet Sehgal Shelly Taneja (GROUP 5) ACKNOWLEDGMENT We would like to extend our heartfelt gratitude to Prof. Chinmaya Kulshreshtha, our Project Guide and professor for giving us an opportunity to conduct this project. We would also take this opportunity to thank her for the constant guidance, feedback and mentoring throughout the course of this project. We thank her for her time in helping us achieve our objective of completing this project to the best of our abilities. EXECUTIVE SUMMARY Gatorade is a brand of sports food and beverage product built around the line of sports drinks. It is manufactured by Pepsico and is distributed in 80 countries worldwide. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators". Gatorade has been an admired brand of beverage in the United States and the main thing that has worked for the brand is the advertising strategy, which involves popular sports stars and clubs associated with the brand. We intend to present the positioning of Gatorade, to understand the various strengths, weaknesses, opportunities and threats of the brand in the...
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...Introduction Forensic accounting is often involved with accounting, analyzing financial evidence, auditing, and investigating legal and financial proceedings. This paper will examine the most important five skills that a forensic accountant needs to possess and evaluate the need for each skill, describe the role of a forensic accountant within a courtroom, analyze the legal responsibility of a forensic accountant has while providing service to a business, and research two cases where forensic accountants have provided vital evidence in a case. Caleb Newquist touches on the subject of new forensic accountants, “Prospective forensic accountants can count on making many enemies in the course of their work and must be unhinged by the retaliation that normally follows uncovering fraud and other misconduct” (p.1). Their job description comprises of a wide range of duties in which each case they work require different skills and different ideas to become successful. Question 1: Determine the most important five skills that a forensic accountant needs to possess and evaluate the need for each skill The most important five skills that a forensic accountant needs to possess are analytical, creativity, organization or detailed oriented, persistence, and investigative skills. According to Luanne Kelchner editor for eHow, “Forensic accountants must have an analytical personality to perform well in the job. According to the American Institute of CPAs, a group of lawyers, CPAs and...
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...for: Dr. Timothy Creel March 17, 2014 Abstract Organizations around the world have a lot of share in the market. These organizations aim to make sure that they work in a manner where they have a competitive advantage within the market they serve. The analysis of this paper will be based on two organizations, Pepsi and Coca Cola. Here, in the present paper, various information will be considered. The information will include company history, products and services, customers and suppliers, leadership, stock prices, the impact of news events on stock prices, and an overall financial analysis. Pepsi versus Coca Cola History Pepsi is an American multinational corporation which is engaged in the beverage and food industry. It was originated in 1893 by a young pharmacist named Caleb Bradham who experimented combinations of juices, syrups, and spices to create a new refreshing drink for customers. His unique mixture of kola nut extract, vanilla and rare oils became popular and customers named it Brad’s drink. Caleb decided to rename it to Pepsi-Cola and began advertising his new soft drink. In 1902, he applied to the U.S. Patent Office for a trademark. Pepsi was first sold through soda fountains until Caleb recognized a greater opportunity existed to bottle Pepsi for people to drink anywhere. People responded, sales began to grow, convincing him to form a company to market his new beverage. Pepsi-Cola was officially registered with the U.S Patent Office in 1903. It is consider...
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...background professional study. In this report I¶ve given the brief history of the Pepsi CO. and about Nau-Bahar Bottling Company, departments of the NBC, their functions and working of the some departments as well. I also include work done by me in NBC and Financial Analysis of the PEPSI CO and SWOT analysis of the NBC. And finally give the recommendations about the working of NBC. University Of the Punjab, Gujranwala Campus Page 2 Internship Report On NBC A brief History of Pepsi Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is the invention of Caleb Bradham (left), a pharmacist and drugstore owner in New Bern, North Carolina. The information published here is provided by PepsiCo, Inc. and may be accessed at their site: www.pepsi.com. The summer of 1898, as usual, was hot and humid in New Bern, North Carolina. So a young pharmacist named Caleb Bradham began experimenting with combinations of spices, juices, and syrups trying to create a refreshing new drink to serve his customers. He succeeded...
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...Divergent Veronica Roth Dedication To my mother, who gave me the moment when Beatrice realizes how strong her mother is and wonders how she missed it for so long Contents Dedication Chapter One Chapter Two Chapter Three Chapter Four Chapter Five Chapter Six Chapter Seven Chapter Eight Chapter Nine Chapter Ten Chapter Eleven Chapter Twelve Chapter Thirteen Chapter Fourteen Chapter Fifteen Chapter Sixteen Chapter Seventeen Chapter Eighteen Chapter Nineteen Chapter Twenty Chapter Twenty-One Chapter Twenty-Two Chapter Twenty-Three Chapter Twenty-Four Chapter Twenty-Five Chapter Twenty-Six Chapter Twenty-Seven Chapter Twenty-Eight Chapter Twenty-Nine Chapter Thirty Chapter Thirty-One Chapter Thirty-Two Chapter Thirty-Three Chapter Thirty-Four Chapter Thirty-Five Chapter Thirty-Six Chapter Thirty-Seven Chapter Thirty-Eight Chapter Thirty-Nine Excerpt from Insurgent Chapter One Chapter Two Acknowledgments About the Author Back Ad Praise for Divergent Books By Veronica Roth Credits Copyright About the Publisher CHAPTER ONE THERE IS ONE mirror in my house. It is behind a sliding panel in the hallway upstairs. Our faction allows me to stand in front of it on the second day of every third month, the day my mother cuts my hair. I sit on the stool and my mother stands behind me with the scissors, trimming. The strands fall on the floor in a dull, blond ring. When she finishes, she pulls my hair away from my face and twists it into a knot. I note how calm she looks and...
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...PepsiCo Case Study Analysis Paper Michael Gillespie Organizational Policy and Strategy, OML-450, Cohort (835) Professor Vicky Sons-Eiden September 15, 2011 PepsiCo Case Study Analysis Paper A case study analysis on PepsiCo’s diversion strategy in 2008 will be addressed in this paper. The elements that will be discussed are the vision and mission of PepsiCo, the background and history of the company, the external and internal forces of PepsiCo’s business environment, PepsiCo’s strategic marketing plan, and a conclusion and recommendations on how the PepsiCo company can improve their business strategy to stay competitive in years to come. Vision and Mission The vision of PepsiCo is to be a responsible company that supports continuous improvement of all areas across the globe in which they operate. These areas include the environment, social, and economic conditions creating a better future then the present. The mission of PepsiCo is to be the best company in the industry that provides convenient foods and beverages to the consumer. The company has a goal to provide financial benefits and growth for its shareholders as the company provides growth for its employees, its business partners, and the communities in which they are established. In all aspect of the business, PepsiCo strives to be the leader in honesty, fairness, and integrity. (PepsiCo, 2011). Company History PepsiCo Inc. was formed in 1965 when Pepsi-Cola Bottling merged with salty snack icon Frito...
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...STRATEGIC MANAGEMENT FINAL PAPER PEPSICO CASE STUDY ANALYSIS LECTURER: Sisdjiatmo K. Widhaningrat Composed by Chalinee Kunkaweeprad (1206323306) Karisma Maharani Anisakusuma (0906490790) Prasya Aninditya (0906532540) Shafa Tasya Kamila (1006663096) UNIVERSITAS INDONESIA DEPOK 2012 1 STATEMENT OF AUTHORSHIP “Kami yang bertandatangan di bawah ini menyatakan bahwa makalah/tugas terlampir adalah murni hasil pekerjaan kami sendiri. Tidak ada pekerjaan orang lain yang kami gunakan tanpa menyebutkan sumbernya. Materi ini tidak/belum pernah disajikan/digunakan sebagai bahan untuk makalah/tugas pada mata ajaran lain kecuali kami menyatakan dengan jelas bahwa kami menyatakan dengan jelas menggunakannya. Kami memahami bahwa tugas yang kami kumpulkan ini dapat diperbanyak dan/atau dikomunikasikan untuk tujuan mendeteksi adanya plagiarisme.” Nama : Chalinee Kunkaweeprad Nama : Kharisma Maharani A. NPM 1206323306 NPM 0906490790 : Tanda Tangan : : Tanda Tangan : Nama : Prasya Aninditya Nama : Shafa Tasya Kamila NPM 0906532540 NPM 1006663096 : Tanda Tangan : : Tanda Tangan : 2 EXECUTIVE SUMMARY This report provides an analysis and evaluation of the Marketing Strategy of PepsiCo. Methods of analysis include the internal and external analysis of the company. The research draws attention to the competition PepsiCo in the Cola and Snacks industry...
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...Introduction to company:- PepsiCo serves 200 countries and is a world leader in providing food and beverage products. Its brands consist of Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America. Some of PepsiCo's brands are over 100 years old; however the company was only founded in 1965 when Pepsi-Cola merged with Frito-Lay. PepsiCo then attained Tropicana and Gatorade when they merged with the Quaker Oats Company. The combined retail sales average about $92 billion. The company is focused on being the premier producer in supplying the world with convenient foods. They offer a wide variety a food options as well, including healthy options. PepsiCo stands out as a company because of its sustainable advantage. It includes widely known brands, innovative products, and powerful market skills. The company also tries to benefit the community. To make themselves a sustainable company, they have put a focus on the environment and benefiting society with their business. Recently, PepsiCo released information of their plan to drive sustainable water practices and improve rural water in Africa, China, India, and Brazil. Public Relations people have great opportunities to improve the company's reputation because of the size and financial stability of the company. PepsiCo is extremely well known in the world as a leading source of food and beverage products with immense revenue. The...
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...Case Study on PepsiCo’s Use of Financial Derivatives 1. Introduction 1.1 PepsiCo’s History The Pepsi-Cola Company was incorporated in 1919 by Caleb Bradham, the inventor of the Pepsi-Cola soft drink. PepsiCo became a multinational beverage and snack food company in 1965 when Pepsi-Cola merged with Frito-Lay. Since the 1965 merger PepsiCo has expanded its operations by acquiring Quaker-Oats, Tropicana, and Gatorade brands. With sales of $66.86 billion in 2014 and with products sold in over 200 countries, PepsiCo is one of the leading food and beverage companies in the world (PepsiCo, 2014). 1.2 PepsiCo’s Industry The beverage and snack food industries are both in the mature stage in their life cycles, and companies in these industries largely depend on product innovation, brand recognition, and low prices to remain competitive. Like all companies PepsiCo faces risk of increases in operating expenses and decreases in net income due to market risk. Companies in PepsiCo’s industry have been forced to expand its product offerings into healthy foods and drinks due to an insurgent health and wellness in American culture. 1.3 PepsiCo’s Competitors PepsiCo’s top competitors consist of The Coca-Cola Company, Dr Pepper Snapple Group, and Nestle; additionally, because PepsiCo is a multinational company it must also compete with countless local snack and beverage companies across the globe. Coca-Cola has been viewed as PepsiCo’s main rival for around 100 years, and the competition...
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...Dean’s List And More A Research Essay About Why College Students Are Using and Abusing Stimulants To Get By February, 2014 Abstract Prescription stimulant use as academic performance enhancers is increasingly widespread among college students and the prescription stimulant use as "cognitive enhancers" has been described among undergraduate college students. Adderall and Ritalin are the most popular among the students. Some use the drugs to stay awake to study to get by with good grades, even with acknowledgement of the dangers of using. However, the use of prescription stimulants among future graduated students is at risk. Table of Contents Abstract…………………………………………………………………………………... 2 Chapter 1 ……………………………………………………………………………..….. 4 Purpose of the Study ……………………………………..……………… 4 Statement …………………………………………………..……………. 4 Research Questions …………………………………………..…………. 5 Significance of the Study ……………………………………..………… 5 Delimitation ……………………………………………..……………… 5 Definition of Terms …………………………………………..………… 6 Chapter 2 Literature Review…………………………………………………………….. 7 Chapter 3 Research Methods …………………………………………………………… 18 References ………………………………………………………….…………………… 22 Appendix A ……………………………………………………………………………… 23 Dean’s List and More Nature of Study If you are a full time student with heavy load of courses while working to support your lifestyle, then you will be worrying where you can find the time. Undergraduate college students do stress...
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...You Are an Investment Analyst Jennifer Nixon Financial Accounting Accounting 557 June 16, 2013 Dr. Alfred C. Greenfield, Jr. Introduction In this paper, I am a representative from Beacon Consulting and Accounting Services. I will be performing a complete evaluation of the Pepsi and Coca Cola companies. I’ve been assigned to complete a stock market analysis that will be presented to a client as part of a professional consultation process. Background information for both companies will included in the analysis in order to provide a summary of each company. Another part of my analysis will include the examination of stock trends for both companies as well as the stock trends that will be based from the initial public offering day to January 1, 2012. I will also display current events that are surrounding both companies to better assist in the analysis. Finally, the financial statements of each company will be analyzed. After all of the information has been gathered, it will be reviewed in order to make a recommendation as to which company will be the best investment opportunity for the client. Analyze each company’s history, product / services, major customers, major suppliers, and leadership and provide a synopsis of each company. Coca Cola was founded in 1886, John Pemberton invented the first prototype of soda. Over a century later, The Coca-Cola Company has produced more than 10 billion gallons of syrup. The company is the world’s leading manufacturer...
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...INTRODUCTION: Avon is a world largest leading manufacturer of beauty and home products organization. The company was as established in 1886 under the name of California Perfume Company (CPC) and then was changed to Avon Product, Inc in 1939 by the same founder David H. McConnell and remained the same to current period. Avon is a globally famous and successful in its direct selling strategy if selling door to door, the company creates more than $10 billion in annual revenue. Avon Company has acquired a strong and attractive brand portfolio that attracts multiple of customers around the world. The company is selling in more than hundred countries operated with forty six thousand employees and has over six million representatives. Avon is a multi marketing company. The company chairman and CEO is Andrea Jung who was promoted to the position in the year 1999. She is so far in the position of CEO for twelve years as is considered to be the longest termed female CEO among five hundred companies. Avon was primarily directed for female customers; however the company expanded its products line and now offers varieties of products including male, toys and home products. The company is largely under control of women and serving under the goal of women empowerment and continues to help women by providing fund for education purposes and researches such as for breast cancer. 1) Evaluate Avon’s Strategic International Human Resources practices in global market regarding development...
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...Description One of my favorite things to eat is breakfast cereal. I have been a cereal eater since I was a kid and have chosen to do my paper on the breakfast cereal industry. The NAICS code is 311320. The SIC code is 2043 Cereal Breakfast Foods. The SIC gives a description of establishments as primarily engaged in manufacturing cereal breakfast foods and related preparations, except breakfast bars. Cereal breakfast foods include: coffee substitutes made grain, hulled corn, farina, granola (except bars and clusters), hominy grits, infant cereal foods, oatmeal, rolled oats, rice breakfast foods and wheat flakes. History Breakfast cereal is one of the most popular forms of breakfast in the United States. Just about all of us have had and enjoyed a bowl of cereal in the morning. The breakfast cereal industry is very profitable and has been around a long time. In 2007, the market value for the industry was $11.2 billion (Datamonitor, 2007). The breakfast cereal was first invented in 1863 by Dr. James Caleb Jackson who made the granula. The granula was a hard wheat that had to soak overnight before it could be eaten. Later the popular Corn Flakes was invented and today there are many varieties of cereal to choose from. There were a number of individuals who made various forms of cereal as a diet for its patients of the Sanitarium in Battle Creek, Michigan. The cereals that were made however were not for mass market. Not until 1906 was there a patent for cereal, and...
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...develop a sugarcane-based Pepsi energy drink consisting of vitamin B12 and other B vitamins. This new product is packaged in a format similar to the Pepsi Diet Slim to offer a new look to Pepsi’s soda cans and to compete with the irregular shapes of existing energy drinks. Pepsi B Energy is to cater to customers who want to drink a healthier Pepsi. Pepsi B Energy’s Marketing Plan Phase One is designed to develop the basics of a marketing strategy for Pepsi B Energy. Pepsi B Energy’s Marketing Plan Phase One provides an overview of PepsiCo, a brief description of the product, the importance of marketing for PepsiCo, a SWOTT chart for Pepsi B Energy, and the preferred marketing research approach for Pepsi B Energy. PepsiCo Pepsi was founded in 1898 by a druggist from North Carolina named Caleb Bradham. Through a series of acquisitions and other business dealings, Pepsi became PepsiCo. PepsiCo currently produces a variety of beverages, many in partnership with other companies. PepsiCo sell soft drinks, juice drinks, sport drinks, bottled and enhanced waters. Recently, the company has acquired Tropicana Juices. This move, combined with a merger with Quaker Oats, increased the number of beverages in the PepsiCo portfolio. The most notable brands from Pepsi American Beverages (PAB) include: Pepsi, Diet Pepsi, Gatorade, Tropicana Pure Premium Juices, Dole Juices, and Propel Fitness Water. A partnership with Starbucks produces ready-to-drink Frappuccino drinks...
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