...Table of Contents Introduction 1 Influence 2 The Camera 3 Invention & the Early Years 3 The 20th Century & Lead up to the Digital Era 5 The Digital Era 6 Product Life Cycle 9 Innovation 11 Patents 13 Marketing 14 Market Analysis 14 Difference in the Marketing Mix 4P’s and 7P’s 15 Product 16 Price 18 Why Nikon P500? 18 Promotion, Place and Diffusion 20 Influence on Society 20 UPS and Nikon 21 Conclusion & Future Outlook 22 References 23 Appendix 25 Introduction The purpose of this paper is to show the writer’s choice in choosing, the product, the camera and the effects of Marketing, Design and Innovation of the Camera. Influence From the onset of this course, the writer was told to choose a product that has influenced the writer’s life; the only item would and has been the Camera. As a child the writer has always been intrigued by the ideas of a story, a story that little words but great impact. These short stories can only be told through pictures, through the technology of the camera. As the wise ones say, “A picture paint a thousand words." The camera allows for the indulgence of the writer’s greatest pastime and hobby. The camera allows for a unique view of the world, a view of one’s perspective of the one’s world. Behind the lens give reveals the beauty of the life, the beauty of a first kiss, the beauty of the first valentine, the beauty of true love, the beauty of a first born and his first step. Behind the...
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...Cameras Equal Change Keenan McGee COMM/215 December 15th, 2014 Amanda McClure Cameras Equal Change Every year there are hundreds of men and young men being profiled or targeted by overzealous police officers resulting in the deaths of multiple black youth. While some act unlawfully, there are some that do uphold the law. In light of recent deaths of Mike Brown in Ferguson, Missouri, Eric Garner in New York City, twelve year old Tamir Rice also in New York and John Crawford, III in an Ohio Wal-Mart all with no indictments issued, police have to find a way to regain the public’s trust. I believe body cameras and an outside agency monitoring these cameras could change the way police officers approach every stop and interaction they have with a citizen. In this writing my goal is to point out how police officers can bring about change by wearing body cameras while on duty as a mandatory part of their uniform. A national debate has already started to show instances where cameras could have played a vital role in making sure the officer of the law was upholding the law and not acting out on racially charged behavior. While some people support the idea of body cameras there are those that oppose the idea. Both the public and the police would benefit from using them. For now let’s look at potential drawbacks of using them and why some parties are opposed to them. There could be policies put in place that violate the privacy of police officers and the public. There are arguments...
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...Intro: Traffic light cameras are becoming more common at the major intersections in Colorado. The “Stop Running Red Lights” program was created to raise safety awareness and reduce traffic fatalities. Americans are in such a big hurry and there are more crashes at intersections from people trying to run the red light. Red-light cameras are designed to assist communities to control traffic in enforcing laws by photographing the vehicles as the driver’s run through the red light. However if your photo doesn’t come in clear they cannot prove who the driver of the vehicle was at the time of the offense. They began installing these cameras over the last seven years and overall they have not demonstrated a decrease in property damage or bodily injury.Two cities in Colorado, Fort Collins and Greenwood Village, have actually reported intersections where accidents have actually increased since they began enforcing the red-light cameras. The city is spending a lot of revenue installing these cameras and is this really about saving lives or just bigger revenue for “Big Brother”. This program has not demonstrated a significant reduction in bodily injury and proven to reduce the number of accidents involved at intersections. I drive down Santé Fe daily and I’ve observed many drivers’ speeding down the street to get past the light because the traffic line is too long. If Driver’s are now trying to speed through the light to beat the camera, how can this program be effective...
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...Red Light Cameras Proposition Paper Violeta Gonzalez Introduction Red light cameras have been created to decrease car accidents and increase the safety at intersections. The red light cameras have increased so it can be easy to enforce citizens to not pass a red light at intersections. More than 400 cities in United States have enforced red light cameras. But yet there have been disadvantages and advantages toward red light cameras. Red Light Cameras A red light camera is a camera that photographs a vehicle when it runs a red light an intersection. It has been in use since 1986. It becomes active once the signal light turns red. Photographs are taken from front and rear of the vehicle. Once the camera captures a photograph of a person passing a red light a citation is sent home through mail to the registered owner of the vehicle. Disadvantages of having red light cameras are increasing rear-end accidents, ticket recipients are not notified, driver not being identified and invasion of privacy. Rear-accidents are being increased because it makes the driver in the front hit the brake once the light is yellow and the car behind it has not enough time to brake. Most drivers are scared to run a red light and don’t want to get a ticket. Another reason is that recipients aren’t being notified as soon as possible. The government sends the ticket as first class. They assume that the driver gets it. The case may be that the driver never got it or the government assumes that...
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...YourLastName Instructor's Name Course Title 29 April 2013 €œ5 Broken Cameras" Guy Davidi (2011)5 Broken Cameras INTRODUCTION 5 Broken Cameras is a documentary film that premiered in the year 2011. Co-directed by a Palestine Emad Burnat and an Israeli Guy Davidi, the movie generally explains the happenings of the protests of a certain Westbank village which was directly affected by the Israeli Westbank barrier. This documentary was shot by a single person, Emat Burnat. Emat Burnat, a farmer, had bought his very first camera in the year 2005 in order to record the birth of his fourth born son Gibreel (Guy Davidi 2011). However, in 2009, Guy Davidi joined Burnat and they both began co-creating the documentary film. The plot of the movie revolves around the violent destruction of Mr Burnat’s five cameras and 5 years of extreme village tumult that a family faced. In 2009, Mr Burnat was approached by Greenhouse, a film development, with the sole aim of producing a documentary film. However, the project would only involve non violent movements as opposed to screening the whole truth. This made the deal go sour as an agreement between the two could not be reached. Burnat then later on in the year approached Davidi with whom they struck a deal. Davidi decided that Burnat would be the protagonist in the movie narrating the whole story infront of a cameraman. Davidi also passed out instructions that Burnat’s camera be used and some clips and footage of his home and family were included...
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...36. Case One - While researching a digital camera purchase, you stumble on the webzine Megapixel (www.megapixel.net), which offers product reviews on a wide array of camera models. The quality of the reviews and the stunning examples of photography on the site inspire you to a new part-time business idea--you'd like to write a regular column for Megapixel. The webzine does a great job addressing the information needs of experience camera users, but you see an opportunity to write for "newbies," people who are new to digital photography and need a more basic level of information. Your task: Write an e-mail message that will serve as your cover letter and address your message to Denys Bouton, who edits the English edition of Megapixel (it is also published in French). Try to limit your message to one screen (generally 20-25 lines). You'll need a creative "hook" and a reassuring approach that identifies you as the right person to launch this new feature in the webzine (make up any details about your background that you may need to complete the message). Case Two- Thanks to a mix-up in your job application scheduling, you accidentally applied for your third-choice job before going after what you really wanted. What you want to do is work in retail marketing with the upscale department store Neiman Marcus in Dallas; what you have been offered is a similar job with Longhorn Leather and Lumber, 55 dry and dusty miles away in Commerce, just south of the Oklahoma panhandle. You review...
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...Red Light cameras causes more accidents Since the red light camera law went into effect in 2010, rear-end accidents have doubled in parts of Florida (Elmore 2010). It was mainly to prevent automobiles accidents when drivers ran red lights, and was implemented at the behest of widow Mellissa Wandall who lost a family member when a stranger ran a red light. Former State Rep. Ron Reagan was the lead sponsor of the bill. The law gave Florida the power to install cameras in places where the most accident happen due to red light violations, but the Red-Light Camera Law should be put on hold until more research and studies are done because of economic and safety issues related to its use. Professor “Barbara Langland-Orban” professor and chair of Health Policy and Management at the University of South Florida, said that the red light camera does not work. (Langland-Orban 2008) The injury rate from red-light running crashes has dropped by a third in less than a decade, indicating red-light running crashes have been continually declining in Florida without the use of cameras.. ( Johnson 2008 ) Comprehensive studies conducted by the Virginia transportation Research Council found that cameras were linked to increase crash cost (Garber and Miller 2007). People panic when coming to an intersection with cameras and tend to jump on the brake without looking to the rear for fear of getting a citation on the mail. The state of Florida conducted a poll asking if the camera law should...
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...English Comp. 101 Body Cameras as a Preventive Measure Senseless violence has filled every community, most societies, and all boundaries. At any given moment physical violence can strike out against any given person. Even police officers-who by law are commission to protect and serve-are not safe from violent acts upon their person, or from engaging in acts of violence against the very own civilian they are sworn to serve. However, in both circumstances the lines between justice and corruption, or self-defense and aggression, can be blurred beyond visibility. Often, training can take a backseat to instinct, and decisions made as a result should be subject to review by higher authorities, that the truth and justice may be served. In my opinion, police officers should be required to wear body audio and visual recorders while serving active duty within a community, in order to protect themselves and members of the community by providing an honest and accurate account of confrontation, altercations, and disputes. First of all, with all the crime and hate against police officers, body cameras are a good way to prove their innocence when they are doing their job the proper way. If they get into an altercation with someone and need to use excessive force and the public is outraged, I believe the body cameras will show what actually happened. I do not condone deadly force at all, but if the police officer is in danger and the suspect is trying to hurt or even kill him and the officer...
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...or recording us on video, it makes me wonder about all the ways people can spy on us. As far-fetched as it may sound, hidden cameras have been found in some private locations. In 2012, a hidden camera was found in a public bathroom in the Omni Hotel in San Diego. It was the hotel’s Chief of Engineering who planted it for his own kicks. How do you find hidden cameras? Hotel rooms aren’t the only place where someone might plant a hidden camera. I’ve been in a store’s dressing room changing clothes before and had the feeling I was being watched. It’s probably all just paranoia, but then again, you never know. What we need is a way to find hidden cameras. That way, we could detect them before the perp who planted them sees whatever he or she wants to see. This infographic can help. It’s called How To Find Hidden Cameras (by AllSafe), and it explains how to find hidden cameras in unexpected places. Just turning off the lights and looking for a tiny red or green light is not enough. That will only be visible if the person who set it up is inexperienced or careless. You have to assume whoever did it knows what they are doing, in which case they would make sure that light wasn’t visible. When you find hidden cameras, you might find more than you were expecting. In other words, they may also have a microphone or listening device in addition to the camera itself. To a lot of people, this all probably sounds ridiculously far-fetched. However, someday, if you are ever in a situation...
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...these core competencies are subjected to a VRIO analysis to determine if they are valuable, rare, and not easily imitable. If the Kodak has the organization in place to utilize these resources and capabilities, they have a sustainable competitive advantage. The Company Kodak Company was founded in 1880 in Rochester, New York and engages in the imaging technology industry. The company operates in four segments: Digital and Film Imaging Systems, Health, Commercial Imaging, and Graphic Communications. For most of its history, Kodak focused on film technology and became a world leader in film and film camera sales. In the mid-1970s, Kodak controlled 90% of the film market. With the advent of and increasing demand for digital imaging technology throughout the 1990s and early 2000s, Kodak faced declining demand for its film products and decreasing market share in the overall camera market. Industry Yahoo! Finance lists Kodak in the “photographic equipment and supplies” industry. Kodak...
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...Paradigm Shift in Camera technology Limpo Nyambe Problem Solving Theory GS1140 September 30 , 2013 Paradigm Shift in Camera Technology The camera is a technology that is currently being used to facilitate communication. It covers a broad spectrum of uses in today’s world. For instance , coverage of film or movies ,video , video games , still pictures , television , surveillance security gadgets and internet graphics are perfect examples of usage. Cameras are a great source of imagery that can be used for entertainment or as a communication tool. It also has the capacity to help store images as a record for immediate use or future references. Communities are kept safe thanks to the possibility of cctv cameras. To illustrate how cameras are useful I will consider how a visual report on television, showing bad weather , like torrential rain and landslides are more relatable than basic text. Pictures from a camera depict more detail than regular words. Therefore, cameras can provide more information, that leads to better informed choices. Another example of the use of cameras is in internet imagery which helps aid plain text in completing a story in full detail. Without cameras, tools such as youtube would have been deemed useless because of lack of video. As for the technology’s impact in the future its outlook is more positive than it is negative. It is quite clear that the world will find or rather establish more ways to use cameras. For instance more car manufacturers...
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...Surveillance Cameras on Patrol Cars Would you support the implementation of surveillance cameras on patrol cars even though it has a high cost? When the security and safety nor only of the officer but also the citizen is overwhelmed, the high cost of surveillance system must not be an obstacle. There must be a balance between the advantages and disadvantages of its application. Unfortunately, there still been resistance to adopt this system in all police department because besides the high cost, officers feel that instead of being used as a method of enforcement, it is used as a method of surveillance for the officers (2011). Before you enter your average gas station, you see a sign with intriguing yet captive words. The sign reads “Smile, you are on camera!” Signs like these are widely used today to warn the shopper that there is in fact eyes prying in on their activities to capture any illegal actions. These illegal actions are usually handled by police officers. But what about their vehicles and the daily dose of crime stopping action? Is a warning necessary inside a vehicle that carries out the tasks of the law? Recording devices, specifically video cameras, should be placed inside each and every official vehicle. An audible and visual proof of an offender’s behavior can be more than sufficient to allow the law to take charge and give such his or her amount of justice. Of course devices like these can and have been used against the will of officers. Nonetheless the...
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...February 2015 Smile, You’re on Security Camera In the March 2004 edition of the Boston Globe, correspondent John McElheny wrote a piece on video cameras and the action that unfold both in public and behind the scenes. The opening of the article starts talking about how one private detective Rob Selevitch has had many years, 25 to be exact, going about the city of Boston questioning witnesses and handling crime. McElheny introduces Selevitch as being one of the first people he’s come into contact with in conducting his interview. Selevitch gives account of how video cameras are pretty much everywhere and that you’re under surveillance all the time (81). The examples McElheny allows Selevitch to provide are good factual and experienced observations, but he allowed Selevitch to boast a little too much in his interview. Throughout the majority of this article, there were a lot of statistical data being thrown into the mix. This information broadens the spectrum of the article with these numbers and utilizes the time spent to research factual data. In paragraphs two through eight, Selevitch gives detail into the layout of every building, parking garage, and supermarket that were used to solve crimes while he served as detective (81). The article itself shows that John McElheny may have felt amused by the fact that cameras captured much of our daily lives that we practically failed to even pay attention to. His argument in concern to cameras being in such offset places even when...
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...technology like X-ray and endo-scopes were unable to identify or investigate about small intestine. So the only option left was surgery and which was very crucial if the physician does not know which part of the small intestine is affected. So his friend encourages him to come up with better technology. Due to technology revolution after decade small video cameras which uses image sensors like CCDS (Charge coupled devices) has been developed. With his knowledge from developing the eye of guided missile he tried to make small missile like device which could travel through the intestine without a life line leading to the outside of the body and transmit images wirelessly to a receiver outside of the body. He has also done small experiment on chicken with his developed camera and as he succeeds he got more encouragement but he found battery of that camera get exhausted in few minutes. So he developed a prototype CMOS (complementary metal oxide semiconductors) which only consume a fraction of power then CCD and applied for an initial patent on this camera device. Gaviel Meron the CEO of Applitec Ltd., company which makes small endoscopic cameras had founded Given Imaging (GI – gastrointestinal, V – video, EN – endoscopy) to develop and market the technology. Also on joining with Dr. Swain’s team who was working on...
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...Police should wear body cameras at all times when they are present on the job. If a policeman is wearing a camera the person being approached will feel safer. Police will act in a better manner when the cameras are recording and attached to their uniforms. I agree that an officer should have the camera mounted on his uniform because we can see everything that happens.Police should wear body cameras because it reduces the force they will use, the camera provides efficient evidence in criminal prosecutions, and helps chiefs recognize a officers behavior. First of all , police should wear body cameras because the officer is less likely to use force and the interaction is changed between the police and a civilian because both are recorded. The University of Cambridge studies found that the use of force dropped by fifty percent when cameras are recording. Cops when encountering a civilian acts civilized and does not abuse his power because he knows everything is being recorded and he can not lie. In a previous situation the officer , George Zimmerman encountered a teenager , Trayvon Martin and killed him. There was not a camera on the police and there were no witnesses , so the policeman concluded a story. That is why there should be a camera on any officer that is on duty so he can not commit murder and deceive his way out of it. Police will not be Taylor 2 able to get off as easily as before and they...
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