...Background: Campbell Soup Company is a large food processing company headquartered in Camden, NJ, whose product lines include soups, vegetable juices, spaghetti products, frozen dinners, and baked goods. With revenue of $4.5 Billion in 1987, Campbell’s soup division accounted for 35% ($1.6B) of this revenue and was an established market leader in the condensed and (canned) readytoserve (RTS) soup segments. In response to demand for higher quality “convenience foods,” Campbell’s then CEO Gordon McGovern responded by championing the New Products and Markets division with preliminary emphasis on frozen entrees, but ultimately shifted focus to Microwaveable “shelfstable” soups. Since the New Products and Market division’s revenue was estimated to increase from $650M to $3B by 1992, their internal strategy was to respond to this demand to maintain dominance in the soup market. To accomplish this goal as well as improve overall company management, McGovern revamped technical capabilities in three areas: R&D, packaging, and engineering. The first step was the decentralization of manufacturing into five regional facilities to offer greater manufacturing flexibility. Research & Development was then subdivided into the Campbell Institute for Research and Technology (CIRT) and the Containers and Capital Improvement Division (CCID). CIRT focused on agriculture, process, and product development, while CCID’s focus was real estate, packaging...
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...Case Analysis Campbell Soup Ltd. University of Toronto Date: 03/25/2009 Name: Philipp Muedder ID: 997242176 Course: MGT492 Lecturer: J. Klakurka Assignment: Case Analysis Table of Content Page # 1. Introduction………………....…………………………………………………………………………...3 2. Campbell Soup Ltd. History………………………………………………………………………..4 a. The Cooperation……………………………………………………………………………..4 b. Campbell Canada…………………………………………………………………………….6 3. Analysis…………………………………………………………………………………………………….7 a. SWOT Analysis.………………………………………………………………………………7 i. Strength………………………………………………………………………………8 ii. Weaknesses……………………………………………………………………….10 iii. Opportunities…………………………………………………………………….11 iv. Threats……………………………………………………………………………...14 4. Recommendation……………………………………………………………………………………15 5. Conclusion……………………………………………………………………………………………...16 6. Reference……………………………………………………………………………………………….18 7. Appendix………………………………………………………………………………………………..19 2 1. Introduction The case analysis of my assignment deals with the worldwide known firm Campbell Soup Ltd., which is a food‐processing firm with its headquarters located in Camden, New Jersey. In the case we follow the role of David Clark who is the CEO of the Campbell Canada division, we will get a chance to see what important factors play a role in running such a large company and what complex and strategic decisions have to be made in ...
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...and what you stand for” (Vozza, 2014). Part of the strategic vision for Campbell Soup Company is summarized in the company’s purpose of “real food that matters for life’s moments” (Campbell Soup Company, 2015). Back in January of this year Denise Morrison announced plans to restructure the company to better “align the organization of the company’s business operations with its core growth strategies” (Fry, 2015). With the old structure was organized by geographies or brand groups, with the new structure the business will...
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...COMPANY PROFILE Campbell Soup Company REFERENCE CODE: 1E215749-9BC6-410C-90DC-D4B7011D92AB PUBLICATION DATE: 10 Jun 2014 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Campbell Soup Company TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4 Campbell Soup Company © MarketLine Page 2 Campbell Soup Company Company Overview COMPANY OVERVIEW Campbell Soup Company (Campbell or 'the company') manufactures and markets foods and simple meals, including soups and sauces, baked snacks, and healthy beverages. The company operates in North America, Europe, Asia Pacific and Latin America. It is headquartered in Camden, New Jersey and employed about 20,000 people as of July 28, 2013. The company recorded revenues of $8,052 million in the financial year ended July 2013 (FY2013), an increase of 12.2% over FY2012. The operating profit of the company was $1,080 million in FY2013, a decrease of 6.5% compared to FY2012. The net profit was $458 million in FY2013, a decrease of 40.8% compared to FY2012. KEY FACTS Head Office Campbell Soup Company 1 Campbell Place Camden...
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...The CEO Institute Bill Knaust BUSI 630 FHSU “An effective training program needs a high-quality program design to maximize trainee learning and transfer of training. Program design refers to the organization and coordination of the training program.” (Noe, p. 193) Doug Conant became CEO of Campbell’s Soup in 2001 in the midst of a tumultuous time for the company. Campbell’s Soup stock was hitting rock bottom and “in Conant’s words, the company had "a very toxic culture." Employees were disheartened, management systems were dysfunctional, trust was low, and a lot of people felt and behaved like victims” (Duncan, 2014). To change the culture, Conant implemented the CEO Institute to “create a meaningful leadership experience for its participants” (Noe, p. 228). The design elements of the CEO Institute follow the three phases of the program design process. Using the design process allows Campbell’s to teach and train employees through learning which refers to a permanent change in human behaviors, and competencies that are not the result of growth processes. Transfer of training refers to trainees effectively and continually applying what they have learned in training to their jobs. (Noe, 152) This entire process is based on the adult learning theory, how adults learn. Phase 1, pre-training, involves preparing, motivating, and energizing trainees to attend the learning event. Phase 1 also involves ensuring that the work environment supports learning...
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...two businesses I chose to research are Amazon, the more successful business in diversification, and the Campbell Soup Company, the less successful business in diversification. Amazon was launched in July 1996, by Jeff Bezos, and is one of the most frequently visited shopping sites on the Internet with over 12 million customers in 160 countries, employing 1,600 staff. Amazon.com is was one of the first companies to make the Internet safe for shopping by encrypting credit card numbers and storing them on separate systems. The original plan was to give customers access to an enormous selection of books many more than any single bricks-and-mortar bookstore could hold while, being free of the considerable time and expense required to build stores and warehouses and to purchase inventory (Hamilton, D., 2004). Amazon revenues, around $4 billion a year, and is growing by more than 20 percent annually. Marketing, inventory, and warehouse operating costs have been whittled nearly to the bone. Building nine high-tech warehouses, at a cost of about $50 million apiece, parlayed Bezos' idea into the phenomenon that is Amazon.com. While keeping the business at least for then from operating in profit. That changed around 2004 and stock prices have already risen more than 150 percent in anticipation of Amazon's first profitable year (Hamilton, D., 2004). Campbell Soup Company was founded in 1869, and is one of the leaders in manufacturing and marketing branded consumer...
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...Campbell Soup Company 1 Campbell Place Camden, NJ 08103-1701 March 23, 2011 Dear Colleagues: Mr. Edmund Carpenter; Mr. Paul Charron; Mr. Douglas Conant; Mr. Bennett Dorrance; Mr. Harvey Golub; Mr. Lawrence Karlson; Mr. Randell Larrimore; Ms. Mary Alice Malone; Ms. Sara Mathew; Ms. Denise Morrison; Mr. William Perez; Mr. Charles Perrin; Mr. A Barry Rand; Mr. Nick Schreiber; Mr. Archibold van Beuren; Mr. Les Vinney and Ms. Charlotte Weber, On behalf of The Distasio Consulting Company, we are deeply honored and privileged to conduct an in depth analysis of the business climate for the Campbell Soup Company. In this report, you will find a complete SWOT analysis, including the strengths, weaknesses, opportunities and threats of the company, an examination of the company’s stock ownership and a financial analysis through the last five years within the industry. The report includes a variety of inquiries that will prove to be imperative to survive in the corporate world. The analysis includes several studies including the environment in which Campbell’s operates in, the performance of the company based on its financial ratios, the performance of the company on the basis of the trend analysis of the financial ratios and Campbell’s Soup benchmarked against other competitors in the industry. Once again, our firm is greatly appreciative of this opportunity to work with your world-renown corporation. Campbell’s has been an industry leader for many decades and will continue...
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...The CEO Institute at Campbell Soup Benjamin Stern Organizational Training and Development BUSI 531 Columbia College Under the leadership of Douglas Conant, Campbell Soup instituted a program known as the CEO Institute (Duncan, 2014). Conant saw a need to develop and engage employees since “the company had ‘a very toxic culture.’ Employees were disheartened, management systems were dysfunctional, trust was low, and a lot of people felt and behaved like victims” (Duncan, 2014). Recognizing that employment engagement was part of the problem, Conant sought to transform the culture of Campbell Soup. “When Conant first entered the scene, employee engagement was extremely anemic: for every two people actively engaged, one person was looking for a job” (Duncan, 2014). Conant knew that workers "won’t be personally engaged unless they believe their leader is personally engaged in trying to make their lives better" (Duncan, 2014). The CEO Institute arose out of the need to inspire such leaders and bring about a transformation in Campbell Soup’s culture. “The goal of the CEO Institute at the Campbell Soup Company is to “create a meaningful leadership experience for its participants” (Noe, 2013, p. 228). “The CEO Institute is a unique, intensive, two-year program only open to 20-24 participants per year. Candidates must be submitted for consideration by their business unit president or functional leader” (Newell, 2011). Upon their selection, “each participant is required to handwrite...
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...Investment Summary An Analysis of the Food and Beverage Industry by Alexander Raifeld Mark Gurfinkel Rajeev Rao Hao (Sara) Xi Shivanker Saxena Valuation results Campbell Soup Risk Characteristics Approach Beta Jensen's Alpha R squared Investment Performance ROE - COE ROC - WACC EVA (Millions) Capital Structure Current Debt rati o Optimal Debt Rati o Change in WACC Duration (Years) Dividend Policy Dividends (Millions) FCFE (Millions) Valuations Value/share Price/Share 259 428.0 27.45 29.5 0 -$37.0 20.09 30.25 76.70 231.0 35.6 34.4 0 128 38.5 48.7 892.4 309.5 40.5 34.7 B 0.94 0.12% 4% N/A 10.43% 106.5 23.97% 40% -0.15% 0.25 Cheesecake Factory B 0.63 26.97% 13% 7.08% 12.21% 74.46 13.17% 10% 0% 6.99 McCormick Starbucks Sysco B 0.85 8.8% 2% 19.88% 7.20% 422.4 10.08% 30.00% -0.45% 6.09 B 0.66 34.4% 6% 9.05% 2.82% 143 11.5% 20% -0.14% 3.65 B 0.58 7.27% 16% 26.13% 15.76% 690 6.6% 40% -0.47% 7.01 Chapter 1 Corporate Governance Analysis The purpose of this section is to understand the relationship between managers and stockholders Managers and Stockholders Chief Executive Officers CEO Name Age Years at the C ompany Years as CEO CEO Compensation Salary rank within Restaurant Industry Salary Bonus Other Stock Gains Campbell Soup Douglas Conant Cheesecake Factory David Overton 59 30 30 (founder) McCormick Robert J. Lawless 58 28 8 Starbucks Jim Donald 51 3 0* Sysco Richard Schnieders 55 23 2 53 4 4 14 0.9 1.5 1.8 6.6 >50 0.5 0.6 5.4 133...
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...Question 1. Visit Campbell’s Soup home page at www.cambellsoupcompany.com. Click on “Governance” and then “Code of Ethics for the CEO and Senior Financial Officer.” What leadership concepts presented in this chapter are illustrated in this code? Is this code consistent with the presentation of Douglas Conant in the Learning from Experience feature? Explain. Campbell Soup Company is committed to conducting its business in compliance with the law and the highest ethical standards. The Code of Ethics for the Chief Executive Officer and Senior Financial Officers (the “Code”) summarizes the standards that must guide the actions of Campbell’s Chief Executive Officer, Chief Financial Officer, Controller, and the members of the Chief Financial Officer’s Financial Leadership Team (collectively, the “Senior Financial Officers”). While covering a wide range of business practices and procedures. Douglas Conant says, leadership is craft and a leader has to work at it and the leadership model that he has is behavioral. In his presentation he focused on what leaders do and behave with their subordinates and how they do it. Two elements play role in achieving work’s goal , which are superiority and amount of work that is done. So Code of Ethics for the CEO and Senior Financial Officer at Campbell’s Soup is consistent with the presentation of Conant. Question #2 Review self competency feature on Colin Powell’s lessons in leadership. What statement in the feature...
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...ARNOTT’S, AUSTRALIA Executive summary: This paper consists of the product launch plan for Arnott snacks Australia for the woman segment as a healthy snack option. Table of Content Executive Summary 1.Introduction 2. Situation analysis 3. Justification for product launch: 4. Market segment(s) to be targeted & the planned positioning strategy 5. Demand estimate 6. Marketing mix strategy 7. Conclusion Reference 1. Introduction This paper is about the product launch by Arnotts which is one of the most reputed company in the Australian snacks market and largest in Asia-pacific region. The company has been serving its client with various snacks options from last 144 years. This is part of day to day lives of millions of people in Australia. The company’s website claims that “It is the icon of the Australia. Millions of Australians have grown up with ARNOTT’S during the past 144 years. This company has an efficient access throughout the Australia.” The strategic approach and innovative products have helped the company in maintaining the financial stability in its target markets. The company employs more than 2600 people at various positions in the form of direct employment. The expenditure on the Australian biscuits and snacks for the company is more than $350 million. Company has invested above $27 million for buying new ovens and equipments at one of its bakery in South Australia. The other investment was done in ARNOTT’S Huntingwood bakery in New South...
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...by Work Experience Years of Professional Work Experience More than 6 years 3-6 years Less than 3 years Average Salary $85,155 $82,943 $77,000 Range $75,000-$100,000 $65,000-$115,000 $70,000-$90,000 87% Students Employed 90 Days After Graduation $17,000 Average Signing Bonus MBA Internships Students with Internships Average Weekly Salary 100% $920 $10,150 Average Other Guaranteed Compensation ROI: Function Financial Marketing Other FOR THE 2012 GRADUATING CLASS PRE- AND POST-MBA SALARY Average Salary by Function Average Salary $82,857 $83,063 $79,971 $88,333 Recent Employers 7-Eleven Academy Sports & Outdoors Alcon Laboratories American Airlines AT&T Baylor Health Care System Bell Helicopter-Textron Campbell Soup Company Hewlett-Packard Hilton Worldwide IBM Intel JP Morgan Chase Kellogg’s KPMG LiveStrong Lockheed Martin Luminant Mary Kay Cosmetics McKesson Medical Clinic of North Tx Michael’s Oncor Electricity PepsiCo/Frito-Lay Proctor & Gamble Raytheon Sabre Holdings/Travelocity Stage 3 Separation Susan G. Komen The Gallup Company U.S. Department of Defense UT Southwestern Medical Verizon Communications Weir Oil & Gas Supply Chain Management Average Salary by Key Industry Industry Consulting Consumer Products Financial Services Manufacturing...
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...Weaknesses Campbell’s Soup Company (CPB) has been hindered by some drawbacks in executing strategies in pursuit of its mission, and it must utilize the strengths of their organization in order to overcome this weaknesses. 1. Campbell’s Soup Company has to pay a highly inputs price due to many of the raw and packaging materials involved in work. This may reduce the profit margin of CPB and causes the company earning lesser compared to other firms in the particular market. Therefore, CPB should overcome this problem by negotiating the price with supplier in order to purchase the inputs with lower costs per unit. 2. The financial performance of CPB has fall behind which is decreased by 2% from year 2014 to year 2015. This drawback may hinder...
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...Introduction Campbell’s Soup Company is an international brand, their products sold in 120 countries around the world. The company objective is providing high-quality foods and simple meals, including soups and sauces, baked snacks and healthy beverages for customer. The company’s marketing campaign is “Ideas for Innovation” and they mainly concern about “nourishing people`s live everywhere, every day”. The advertisement promotes the “select series” of Campbell’s soup. It is one of the most popular series in Hong Kong. Let us talk about the advertisement theories. Analysis and Theories in use Market Segmentation: Market segmentation helps the company to classify the most potential customers into their target group. First, the advertisement mentions the soup eating methods. For the first method, you just need to microwave it for three minutes without adding water. For another method, you can add spaghetti inside the soup to make a good dish. Its targets people who are too busy to cook and are convenient-oriented. It based on personality trait and lifestyle of consumer rooted to segment their customers. Since the soup cooking methods are very easy, people who like convenient will be attracted by this advertisement. Second, the advertisement indicates the special promotion, people can use the special price $12.9 to purchase the soup “Russian Borsch” during the promotional period. It can attract loyal customers and people who are sensitive of price to buy immediately...
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...Case Study 1 Brannigan Foods is the leading brand in the soup industry, but has been experiencing declines in every aspect of their division. The primary problem is that Brannigan Foods sales, market share, and profitability has slipped in the last three years. One of the only reasons they have been able to keep up their sales is due to them increasing their product prices, resulting in a plateau of sales. The secondary problem consists of Brannigan foods not reaching out to other target markets besides the Baby Boomers (1946-1964) and they are completely missing the Millennials (19-30). There are a few conventional alternatives that would work best for Brannigan Foods, the first being from Srikant Tipha, Director of the Simple Meals unit consists of reinforcing awareness of the new items and introducing trial by upping the advertising investment in Fast & Simple soup meals and the Heart Healthy soup line, providing promotional couponing and sampling of the hot new flavors in the dry mix of Gazpacho and Teriyaki Beef Fast & Simple meal, which will help Brannigan break into and grow in the Asian soups category. The last part of her plan is to continue to promote dry soups even if they will cannibalize RTE soups. Another alternative comes from Bob Pugh, VP Sales and Marketing of Brannigan Soups. He believes a good alternative would be to take a five cent price-per-can cut on the core ready-to-eat wet soups, increase the A&P budget by $20MM to restore the fair share...
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