MM522 Marketing Plan Topic Proposal: Due Week One

Below is the MM522 Marketing Plan Proposal Form. Before completing it, please read “Marketing Plan – Proposal Guidelines” in Doc Sharing. Then provide requested information where indicated, and submit it to the week #1 drop box as soon as possible.
Your Proposal must be submitted by “Wednesday” of week #1 (no later than 11:59pm).
Remember, your instructor must approve your idea before you begin your marketing plan assignment, and he will give you feedback and suggestions if you need help.

MARKETING PLAN TOPIC FORM
(Please complete this form & submit it to the week #1 drop box) 1. Your Name:
Your first name: Malcolm your last name: Heard your class “section”: September Section E

2. Product or Service Idea: * One brief paragraph clearly describing your product or service:
The product and service that I wish to implement is a residential cleaning service that specializes in the cleaning of apartments and houses for college students and senior citizens. Along with cleaning services, I will offer home cleaning products developed and manufactured by myself.

3. Who and Where is your target audience?
Briefly identify –
My target audience is college students and senior citizens in the Chicago area and surrounding suburbs.

* Target audience description (gender, ages, uniqueness’s, etc.) –
The initial target audience for my business will be 18-40 year old male and female college students in the Chicago area. Also, I will focus on 65 and older male and female senior citizens living in apartments.

4. Are similar or competitive products or services available?
Briefly describe a similar products or services:
In the Chicago area, there are many Residential and Industrial cleaning services that offer a vast array of products and services. Many of them offer carpet cleaning