Environmental Trends
Automobile industry, where Carista has positioned itself, holds strong influence and importance in world’s economy, as demand for this sector is increasing steadily. The impact of same industry is drastic to the environment. Monitoring current and predicting future environmental trends are main keys to gain competitive advantage, to be ahead of the “Game” and create benefits for both the company and its surrounding.

Let’s look at the relative environmental trends of the world as of 2015:

Shrinking Carbon Footprints
Governments and corporations around the world are focused on reducing their carbon footprint for social and financial reasons. The general trend in the economy is an effort to reduce such emissions. In an effort to reduce their footprint, companies are switching to next big topics of environmental trends as energy-efficient lighting, digitizing records and making recycling a priority.

Carista specializes with car customization and personalization. Refering to carbon footprint shrinking trend Carista can create several new features in their application that will help save light, or show information about the gas emissions produced due to their car usage, which will create customers awareness of environmental harm that is brought by those emissions. Carista will show people that everything little thing that they do just with their car has an impact on our Earth, which is our only home, and we need to take care of it. However this step should be take later on, when Carista is firmly positioned in the market. This will create better company image, deeper company values, and the last but not least will impact on behavior of people that use the application. 
 Sustainability as a Competitive Advantage
The Environmental Protection Agency defines sustainability as the practice of creating and maintaining the conditions for