1- Abdulla Abdulrahman U00018181
2- Mohammad HHH U00018254
3- Majid Ahmed U00014400
4- Saud Al Qassimi U00018888
5- Abdulla Al-nuaimi U00031505
Introduction:-
In the business world, communication is a major thing. And this communication is traded in the form of messages. Messages can be oral or non-oral like written and typed messages. There are two types of messages, first is positive and the second is negative. In our project we are going to talk about the second type which is the negative messages. We are not only going to talk about the negative messages itself. We will talk about the strategies of delivering bad or negative news. Besides, we will give some solutions and methods to make the bad news seem good or accepted. What is the negative messages ? What are the strategies or plans to deliver the negative news or messages? What is the direct plan and the indirect plan and when should we use one of them ? And, how to deliver a bad news ? All of these wonderings and questions will be answered and clarified in this report.
“ To be agreeable while disagreeing – that’s an art “ Malcolm Forbes
Negative Messages:-
Negative message is delivering bad news or any message to which the reader and listener or any type of receivers will have an unpleasant emotional reaction.

A message is classified as negative when: * The main point is negative. * The receiver will be disappointed or angry.
Besides, negative messages convey disappointing and unfavorable information for the receiver. But we can use some methods and strategies to deliver the bad news and avoid any unpleasant reaction. There are two types of approaches that can help in delivering negative messages. These two approaches are direct plan and indirect plan and that what we will talk about in details.

The goals of an effective negative messages are: * To receive a positive response from the message receiver * To maintain the goodwill of the reiciever
Besides, we should consider some questions before going through the direct or indirect plan, and those questions are: * What message does the receiver expect? * How will the receiver respond emotionally to the negative message? * Will it affect the individual’s ego or self-esteem ?

Using Direct Plan:-
We should use the direct plan if: * The bad news or negative message may be expected or will not bother or upset the receiver. * There is a need to emphasize the negative information. * The receiver’s preference, cultural or whatever remains to him is directness. * The message responds to a death or a tragedy.
Besides there are some several steps or points we need to follow if we are going to use the direct plan: 1- Start with the main idea. 2- Follow with the logical and rational explanation. 3- After that, include the constructive follow-up 4- End up your message with a friendly close.
Using indirect plan:-
We should use the indirect plan if: * The receiver expects a positive response. * The negative message will affect the reciever’s emotions and that will make him angry. * The receiver will react negatively with the negative message. * The receiver prefers indirect due to culture or any other reasons.
The indirect plan especially is very helpful because there is no problem with the person who prefers the direct way. We can just tell him the news no matter how bad it is. So, it is easier to deliver the bad news in direct way. On other hand, we will face a problem with people whom prefer indirectness and we should apply some methods to make the negative message accepted.
Here is some points we have to put it in our consideration when we are going to use the indirect plan: * Opening buffer an opening buffer is a positive part, where the sender introduces his explanations and maintains neutrality and builds good will.

* Logical explanation logical explanation is where the sender present his reasons and presses the receivers interest and benefit. It usually uses the emphasis technique.

* Negative information
This either gives the negative information implicitly or explicitly. It’s positive and gives the negative information quickly. And only says what can be done and it avoids the apology.

* Constructive follow-up
In here the sender gives additional reasoning and provides alternative solutions.

* Friendly close
This would be the conclusion; it’s usually warm and optimistic, avoids the negative ideas, builds good-will and personalizes the close.