A CASE ANALYSIS OF HEWLETT – PACKARD COMPANY IN VIETNAM

SUBMITTED IN IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR STRATEGIC MANAGEMENT THIRD TRIMESTER A.Y. 2013 - 2014

SUBMITTED BY:

ARANZASU, ALANNETE G. – MBA BUENAVENTE, MARIDOL – MBA LIMJOCO, MONET – MBA LIWIDJAJA, JASON NATHANEIL – MBA VILLARAIZ, MARIA VERONICA – MBA

SUBMITTED TO:

PROF. ROWENA GALANG (April 18, 2014)

I. TIME CONTEXT

The problem was observed during the last quarter of 1995.

II. PROBLEM STATEMENT What are the entry strategies that Hewlett – Packard Asia Pacific should adopt to penetrate the Vietnam market?

III. STATEMENT OF OBJECTIVES

1. To examine the business environment and assess the attractiveness of the IT Market of Vietnam; 2. To explore the various strategies that Hewlett-Packard Asia Pacific (HPAP) should adopt to penetrate the Vietnam market; 3. To find whether HPAP should enter the Vietnam market in the immediate future or to delay the decision. IV. AREAS OF CONSIDERATION (SWOT ANALYSIS)

STRENGTHS

WEAKNESSES

OPPORTUNITIES  Expansion of retail stores for customer convenience  Participation in joint venture  Make easy to use product for upcoming retirees  Computer and Cell phone Software and Hardware  Open System Centers

THREATS  Competitor’s technology and pricing  Low compatibility with Non-HP products  Availability of substitute  Less global coverage than competitor

 Strong reputation  Lack of in-house and brand identity  Low debt  Wide range of innovative products  Developing of own hardware and software  Use of cuttingedge technology consulting division  Underestimated intellectual capital  No aggressive R & D  No good people retention policy  Limited distribution in Vietnam  Slow and limited economic development in Vietnam

STRENGTHS  Relationship with multinational companies  High customer satisfaction and