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Case Analysis Wal-Mart de Mexico

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Submitted By nbudniewski
Words 1480
Pages 6
Budniewski, Nicholas

Case Analysis #2

Wal-Mart de Mexico

MKT 611-1

April 10, 2015

I. HISTORICAL OVERVIEW/COMPANY PROFILE The present case pits a Mexican retail chain, Comercial Mexicana S.A. (Comerci) against a multinational conglomerate (Walmart), while affording a context through which to measure the many documented benefits of oft-celebrated free trade against its shortfalls.
II. PROBLEM IDENTIFICATION
The problem for Comerci is the entrance of Walmart into the Mexican market in 1991 amidst trade negotiations between Canada, Mexico and the United States, which eventually resulted in NAFTA (1994). Walmart, through a series of innate and systemic advantages, as well as favorable external conditions (i.e. relaxation of trade protectionism, opening to foreign investment, infrastructural improvement, rise of manufacturing supply base), was able to undercut its domestic rivals on the basis of price.
Comerci’s problem regards how, and whether, to compete with Walmart. Beyond a motion filed with the Mexico’s Federal Competition Commission, which seems a longshot, the company is faced with the following options: 1. Remain independent, hoping for more favorable terms with suppliers; or 2. Pursue a merger with a local or foreign retailer.
III. STRATEGIC ANALYSIS I have selected Porter’s Five Forces as a strategic analysis tool. This is owing to its incorporation of buyer, supplier and competitive factors, all of which are critical to resolving the case. The present analysis of the mass retail industry will be pursued with specific focus upon Walmart and Comerci’s relative positions. 1. Competitive rivalry is very high from Comerci’s perspective, moderate from Walmart’s. Walmart is simply in a position to dominate the market, for reasons that the remaining forces will educate. 2. Buyer power is a question of perspective.

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