BlablaCar in Australia, why not? Task 1 Marketing Plan: Website: put in relation people who are giving lifts with the ones who are looking for lifts! The website takes 10% of commission on the paid price. They are the leader of car/ride sharing in France and BlaBlaCar is the Largest Car Sharing Service in Europe. It connects drivers with empty seats with people looking for a ride from A to B. Product | Service – Car Sharing | Price | The strength of this strategy: Cheap as we are mostly targeting young people (18/35). The goal by travelling with other people not to use other transports is that we just need to share the petrol costs which is cheaper! | Promotion | Off and On line | Placement | Website |

Who use the car/ride sharing? * 41% female and 59% Male * 75,8% between 18 and 35 * All status and job status * 75% travelers and 25% conductors
In Australia all the public transports and the other ways to travel are really expensive. Also we need to drive long distances to reach big cities. As the population is quiet young, outgoing and friendly, I think this new way to trave can work and be successful!
Business Report:
… Because improvise a cheap weekend always used to be complicated? Blablacar has your solution…
Indeed when we are young it is difficult to travel and improvise journeys as we often don’t have car and we don’t have enough money to travel by plane, bus or train. From now on, feel free to travel as much as you want to and as far as you can without spending too much money by choosing car/ride sharing!

Absolutely revolutionary: reliability, conviviality and simplicity are our keywords! * Look for your ride (from… to… and the date) * Find and choose your conductor * Book online and receive a reservation code * Travel
This is a good compromise for travelling cheap and meeting great people!

BlablaCar in Australia, why not? Task 2
Marketing Research
Customers :
Who are they? Our future customers tend to be "young" (18/35). Students or recent employees. They often don't have money at this age and they want to travel. We will also target people who don't have driver license and don't like taking public transports. We will actually attract people who will use often this way of transport but also people who will use it only occasionally.
What do they need? Indeed, at this age they often want to travel, spend time enjoying in different places with friends, visiting and discovering new places. But travelling in Australia represents important costs and young people can't afford that. And also people who go often to a place (for work for example or other needs). Every reason is good to use this way of transport, for long and short journeys.
What would make them buy this service? Firstable because it is cheap, this is the most important point of this project. Then there are other positive points like meeting people, sharing time with someone else while travelling when we have to travel alone, this is also a really easy way to proceed (online booking), it doesn't take time for booking, it is absolutely quick.
Industry:
Is there potential growth? The potential growth is mostly based on the communication as we first need to make us famous and promote our professionalism in this area. Then we will be able to make more research, market research to know more about what our customers (the ones who use blablacar often) are expecting from us and how we can satisfy them.
Blablacar international? The startup currently operates in 12 countries (more than 8 million customers in 12 countries), most of which are in Western Europe. Its other locations: Russia and Ukraine. The company's chief executive, Frédéric Mazzella, says the funding will help them expand their reach to Turkey, Brazil and India, the Journal reports.

The service is so popular in Europe that the company claims mores passengers travel with BlaBlaCar each month than with EuroStar, the high-speed rail line that connects London, Paris and Brussels, according to the Financial Times. More than 1 million BlaBlaCar users share rides each month that average about 200 miles. A ride of that distance typically costs members less than $25.
For exemple :
En train - By train : Paris / Rennes : 105 € / en covoiturage : 28 €
En train - By train Bordeaux / Lyon : 158 € / en covoiturage : 35 €
Blablacar and numbers ? * BlaBlaCar has more than 90% offers of car sharing in France * 2,6 millions members in Europe (2 millions in France) * About 4000 new inscriptions per day * 2 billions of kilometers since 2004 * In average there are: 1,6 person in Brittany, 1,7 in Italy and 1,8 in France per car. * Car sharing via BlaBlaCar gave the chance to the people using the car sharing with them to afford 182M € in 2010 * When he drives 2 passengers, the conductor afford about 66% the price of the petrol. With 3 passengers, he travels for free * According Blablacar, 81% of the people using Blablacar say that the car sharing make them happy * 63% sof the people using blablacar that if they could they would use this system more often
Blablacar and previous communication ? * Press relations * Community & Content Management * IRL events for members and non-members * Sponsoring & partnerships * International coordination * Internal communication
BlaBlaCar has a good online car sharing service; it is the easiest and the most modern one in the world. Th success of BlaBlaCar is based on the trust, on all the functionalities developed to get the trust between the people (conductors and passengers) because we can actually find certified profiles on the website, point of views... And the online reservation is totally reliable and simple.
Market:
There are competitors, 3 "big" competitors: Carpoolone, catchalift and coseats. They don't do lots of promotion/commucation about the car/ridesharing and their websites are not easy to use which don't make us want to use them.

PESTEL Political | --- | Economical | This is a rapport between quality and price. | Social | In Australia, the people are most of the time outgoing and really friendly which helps for this project. They don't mind talking to people they don't know. They are used to taking taxi already so usinf this new service wouldn't be too much different. | Technological | The technologies we need in this case are internet and cars. In Australia, we have both of them. We have good and confortable cars and almost everybody has internet now. And for the ones who still don't have internet we can find the wifi quite everywhere (restaurants, cafes...). | Environmental | This would reduce the CO2, instead of using 2/3 cars for 2/3 people, they will use just 1. The pollution is limited. | Legal | There is not rule about car sharing, legal rules but obviously both sides are waiting respect and they have to be polite to each other. |

BlablaCar in Australia, why not? Task 3
« success-story made in France » Marketing Strategies * Advertising
- TV Adverstisements before special programs (programs that interest our area) for example and we need to choose the good time too. Indeed we want to touch as many people as we can so we have to choose the good moment and pay attention to our target as well, what moment do they watch TV?
- Print Adverstisements in special magazines (about cars, sharing economy...) and in newspapers too. We can also do posters that we can put at bus stations, tram and train stations to touch the people taking the public tranpsotations, these people might be interested on our service.

* Events
It might exist event specialised in automobiles, cars... In that king of events we should just promote the company via advertisements and make the system and the company famous. Because we don't have any link with cars, we don't sell cars or rent... We are offering a different service.
But we can participate to events about economy, sharing economy or even to original events about "innovations!

* Sponsorship
We can plan to get sponsorship with insurances to promote the safe side of this system (in France for example, this is an obligation to have an insurance for the cars otherwise we are not allowed to drive without insurance).

* Online
This is the most important part of our promotion/communication. Indeed, we absolutely need to have a website (australian version) as everything happens online (inscription, bookings, payments..). Then we really have to develop a social community via facebook, twitter, instragram... Via all the social networks existing. From there we can also promote and put our advertisements. The people usinf our system will post comment and point of views and with time it how we will be famous.

- Mobile application to look for a lift, book and pay. We can find the same services but in an easiest way, even more simple than the website.

- We can also organise game, online game via facebook and they can win free lifts.
Everything is good to make the company famous and the service too.