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Case Ii

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DuPoint Analysis
Part 1
Abbott Laboratories
Annual Report 2014
Net income – 2518
Sales – 20,247
Total assets – 15,261
Shareholder Equity- 41,275
Equity – 21,526
Expenses – 3,719
Debt – 7,400

ROA = Net Income/ Total assets
ROA = 2,518/41,275
ROA = 6.1%

ROE = Net Income/ Equity
ROE= 2518/ 21,526
ROE = 11.7%

Profit margin = Net income/ Net sales
Profit margin = 2518/ 20, 247
Profit margin = 12.4%

Total assets turnover = Sales revenue/ Total assets
Total assets turnover = 20,247/15,261
Total assets turnover = 132.7%

Equity multiplier = Total assets/Stockholder equity
Equity multiplier = 15,261/41,275
Equity multiplier = 37%

ROS = Expenses –sales Profit/Sales = 3,719 – 20,247 = 16,528/20,247
ROS = 81.6%

American Express
Annual Report 2014
Net income – 5,885
Sales – 34,292
Equity – 20, 673
Shareholder Equity – 57,955
Total Assets – 159,103
Expenses - 23,257
Revenue - 34,292

ROA = Net Income/ Total assets
ROA = 5885/159,103
ROA = 3.7%

ROE = Net Income/ Equity
ROE= 5885/ 20,673
ROE = 28.5%

Profit margin = Net income/ Net sales
Profit margin = 5885/34,292
Profit margin = 17.2

Total assets turnover = Sales revenue/ Total assets
Total assets turnover = 34,292/159,103
Total assets turnover = 21.5%

Equity multiplier = Total assets/Stockholder equity
Equity multiplier = 159,103/57,955
Equity multiplier = 274.5%

ROS = Expenses –sales Profit/Sales = 23,257 – 34,292 = 11,035/34,292
ROS = 32.2%

American Express is creating a higher profit margin which means that a percentage of each dollar generated by the company in revenue is actual profit. Abbott lower profit margin shows that American Express is managing their operations better than their company. The lack of improvement results to a profit level lower than what is attainable. Abbott’s total assets turnover shows that the company is

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