TerraCog GPS:

1. How have departmental and individual objectives lead to the current situation? * There are no OBJECTIVES/ Goals no clear agenda of what needs to get done * Emma needs to become more assertive and instructive * She doesn’t know what she wants * Pressure to get it onto the shelves is stressing everyone and thus ruining the cooperation among members * There are different departmental objectives they are based on a functional form of organization * Advantages of it: * Economies of scale * Greater specialization * Opportunities for technical development * Disadvantages of it: * Coordination problems * Slower adaptation * The departments only care about what they want to do there is no cooperation thus resulting in conflicts and also no concrete decision * Each department is stubborn not willing to corporate to find a solution together team-building activities needed

2. What is the current decision-making process? * They are in a conflict stage no one listens to one another and everyone states that it is impossible instead of jointly figuring out a solution * They have defined the problem and found a solution and are running into problems that they are slowly identifying. However, they have not found any alternatives yet since there is no corporation. * The separate functions are not coordinating with one another * Every department decides what is best for themselves * One department wants to work on other projects * Lack of motivation * No coordination * No concrete leader * No agenda * Rearrange seating plan so that they cannot engage in un-useful conversations * They haven’t talked about the positioning just taken as granted * Finance is unwilling to compromise * Other departments are not helping them, only criticizing * Right now they can either decide to launch it, revise it or forget it completely 3. What are the strategic and organizational implications for each of the company’s options? * Launch it: * Quality issues drag down reputation * Make losses due to the too high price * Lose customers to competition * May have a chance to be successful since there is such high demand and their customers are techno-savvy * Revise it: * Lose time and more market share * Customers might switch * Upset the design and development team other projects are being left behind * As an idea Emma could motivate Roth to successfully complete this project will give him a chance at Harold’s position when he retires tell him that this project is important in gaining the position * Forget about it completely: * Loss of a lot of time and money * Loss of market share * Create a negative atmosphere of failure in the firm 4. What should Emma Richardson do? * Increase cross-departmental cooperation team-building * Personal or group interviews to enhance the effectiveness * Create a clear agenda and reposition the seating chart of the members to establish a more effective discussion * Increase the motivation of the employees and different departments * Emphasize that it also benefits them if the company has a success * Roth could attain Harold’s position through the Aerial project if he comes up with more ideas MOTIVATION TYPE * Come to an agreement on the price of the product * Give some examples and let the class discuss what they believe is the best option * Examples: low risk margins but might capture market share in which they can then use their new ideas with and regain their margins from those products * High price risk making losses due to no customer wanting to buy their product. However it could be the case that since their customers a technologically savvy that they see the money for value aspect and might prefer this over the competitors product. Also with this, it is necessary to do extensive advertisements to convince their customers of their quality and that they are better than their competition.

* Ask Harold on what he thinks should be done has experience and insight, might have encountered such a problem before, additionally knows how to deal with the other people in the room. Could give Emma some tips. * Finalize decisions on costs, pricing and initial production volume * I believe low volume + bringing out a new product that will increase their margins again. In every industry there is a product that makes losses and another one that makes great profits. The overall profit is important.